Exploring Volunteering
Thinking about volunteering and the social web
Thinking about volunteering and the social web
Jul 22nd
This afternoon on the day the Government launched the National Citizen Service, Francis Maude, Minister for the Cabinet Office, was interviewed on Radio 4’s PM programme by broadcaster Eddie Mair.
May be Francis Maude was expecting the same lacklustre questions that Gavin Esler had put to him earlier in the week when Newsnight did its much criticised feature on the Big Society. He obviously hadn’t banked on Eddie Mair. Anyone who’s followed his broadcasting career knows the guy’s not averse to throwing the odd googly question into his interviews. And so it was that we heard the following exchange (hear original here [via an AudioBoo from Alison Charlton]):
Eddie Mair (Radio 4) [42m:52s]: And what volunteering do you do?
Francis Maude (Minister for the Cabinet Office): I do… golly, what do I do? Umm, a whole load of things. I’m involved in my local church. Um, gosh, that’s a really unfair question cold. But actually the point is…
Eddie Mair: I think that given we’re talking about volunteering and how important it is, I thought you might be able to tell me. And not least because in your manifesto it says quote: “Our ambition is for every adult in the country to be a member of an active neighbourhood group.”
Francis Maude: Err, well I’m involved in things in my local community… Well, MPs spend their time involved with voluntary groups, umm…
Eddie Mair: Well that’s part of your job, you get paid for that. What else do you do?
Francis Maude: Well, we do it seven days a week kind of thing, so… Well, I do various things. It’s a great question to err… drop on me err… and if I had time to think about it… my point actually is that people, most people in their lives are doing things that you could define as volunteering with a capital ‘V’ but which are actually just doing things that support their neighbourhoods, support their neighbours, and be a part of… an active citizen, in an active community.
Eddie Mair: Understood, thank you very much for joining us, the Cabinet Office Minister Francis Maude.
I’m posting it here not just because it was a rare example of an interview that cut through the normally poised narrative and lofty rhetoric that politicians are so used to dishing out. I’m more interested in it because it helps to flush out the real essence of volunteering- even if it did so kind of by accident.
Volunteering is not just about doing things, about actions. If it was it would be very straightforward. Volunteering is about values, it’s how we express who we are as people. It’s more than just the sum of it’s parts. Volunteering’s not just a verb, it’s a noun. On an individual level, it can become part of our identity. On a social level, it can become part of our culture.
This interview caught Francis Maude on the hop because I think it showed that, he at least, has so far only thought about volunteering as a thing you do (or you don’t
). Not as something you are.
If this Government wants to make volunteering front and centre of it’s policy agenda through the Big Society, it’s got to understand that volunteering is empty rhetoric, unless it’s backed up by a genuine and personal belief in the values that make volunteering worth so much. At the same time, it can only work as a policy if the people (us) encouraged to volunteer, believe in the value of the volunteering they do. Not simply go through the motions because it’s part of a universal programme that has to be done.
That said, I thought the most revealing part of the whole interview came right at the end. Francis Maude was noticeably trying to get back into his stride when he said:
…most people in their lives are doing things that you could define as volunteering with a capital ‘V’ but which are actually just doing things that support their neighbourhoods…
This sounded like he was saying that volunteering is really nothing more than neighbourliness. It’s what we all do, in the course of our normal everyday lives. Maybe Maude said this in his attempt to suggest that he actually ‘volunteered’ in as far as he was a good neighbour, an active citizen as an MP seven days a week.
But I think he accidentally put his finger on the confusion that exists in how we value volunteering. Something that the idea of the Big Society has not fully reckoned with up till now.
Unlike any kind of impersonal commodity or transacted service which declines in exchange value the more there is of it; it is the very abundance of volunteering which is its value. It’s because volunteering is something personal we can all do that’s the basis for its value. The trick, though, is that we can only realise that value when it influences who we are, not just what we do.
Jul 12th
I was at an event this week at the launch of the Royal College of Psychiatrists report on “Self-harm, Suicide and Risk: Helping People who Self-harm“. The report provided an interesting example of the how the voluntary sector is working with the statutory sector on a growing social problem.
One of the speakers was Joe Ferns, Acting Director of Policy Research and Development at Samaritans. I was struck by how he described the contribution of the over 15,000 volunteers who work supporting callers to Samaritans, and by extension the role of the voluntary sector alongside other public services in support of those at risk of self harm and suicide. He emphasised how it’s the volunteers’ distance from officialdom that enables them to offer the service they do. Samaritans offer a confidential emotional support service which gives callers the opportunity to talk through their concerns and worries through a range of different channels including telephone, email, text and face to face.
Ferns strongly made the case that the fact that it’s volunteers delivering this service makes it distinctive. Volunteers offer callers the opportunity to talk to a person about their life, without having to expose themselves to a wider system that formalised public services can represent. Legal imperatives and institutional practices can make more formalised services less able to offer personal and intimate support in the same way a volunteer led structure can.
Samaritans has greater scope for ensuring callers’ confidentiality is protected precisely because the relationship with callers is more informal. Callers can have the freedom to talk, without fear that what they say may have an unintended repercussion on their lives or on the lives of others close to them. It’s the fact that the people the callers talk to are volunteers that enables this informal, yet structured relationship.
A key part of the recipe here is the structured informality that voluntary organisations can provide. This structured informality comes from the fact that they are led and powered by stakeholders who volunteer their time and commitment. Volunteers offer these organisations like Samaritans the benefits of informality, such as putting the person before the process, along with the advantage of structure, such as being able to offer the support within limits that the service user feels comfortable with.
This idea of structured informality reminds me of why I got interested in volunteering in the first place.
I remember my own naive attempts to befriend and support the homeless guys who hung out drinking at the bus shelter near where I lived as a student. The relationship however personal, chatty and informal it got, I’d say never overcame the feeling of ‘them and us’. There was an invisible barrier that meant we had parallel lives. When I began to volunteer with ATD Fourth World I discovered the power of creating an informal structure for fostering more authentic personal relationships that crossed social divides.
ATD Fourth World is an international organisation that seeks to offer support to families who live at the extreme end of poverty and disadvantage. When I started to volunteer with ATD Fourth World this meant helping with the running of family breaks in a big house in the middle of Surrey called Frimhurst. The breaks were for families, often referred by social services, from around the country who, for multiple reasons, were under all kinds of pressure and disadvantage.
The aim of the breaks was deceptively simple: that everybody had a great time together as a family. As volunteers, our role was to provide some structure to what was a very informal atmosphere during the time the families spent together. We did this through organising the activities that meant the break went smoothly.
At Frimhurst, volunteers and those benefiting from the service, i.e. the families themselves, were able to chat and get to know each other while making a meal together and doing all kinds of other everyday things. Families said that their relationship with the volunteers who ran the breaks was totally different to the relationship they had with all kinds of other professionals they had in their lives, such as social workers, teachers and doctors. The relationship with professionals was often restricted by the demands of formality.
At the same time, the structure meant that relationships with volunteers could begin to overcome the ‘them and us’ invisible barrier that exists when we’re unable to articulate how we’re connected in personal terms. A sign of this often came at the end of the breaks which were typically poignant and tearful occasions, as participants (volunteers and families alike) said their goodbyes and reflected on special and happy times together.
And now looking back on it, I can’t help but feel it returns to the same point Joe Fearns was talking about in relation to Samaritans volunteers. Being a volunteer often means committing to deliver services without any guarantee of the authority that the volunteers on their own can deliver the end ‘product’, such as an enjoyable break or comforting call. We understand that there are times when authority can get in the way of the service. Volunteering’s value comes from its recognition that social change can only come about through working collaboratively with the intended beneficiaries of change.
If the voluntary sector brings about difference and change through divesting itself of power and authority, how should the sector work with the policy makers, the civil servants and others who are invested with formal authority and power in today’s society?
This lead us to the possible paradox of professionalisation. There are many calls for greater professionalisation in the voluntary sector. Professionalisation means many things (I’ve explored some in a previous post) but it’s clear that it’s often used to include ideas of a more formalised voluntary sector with greater authority. The paradox is that greater professionalistion of this kind, may well undermine rather than consolidate the value of volunteering and voluntary sector if it results in breaking the delicate balance of the sectors unique ingredient of ’structured informality’.
I was recently reading a paper(PDF) by anthropologist Michael Madison Walker about his experiences working in Mozambique and how his identity was perceived in all kinds of different ways, e.g. from priest to development worker to volunteer. He was actually carrying out fieldwork living on a monthly stipend provided by those funding his research.
His experiences reminded me of my own in Guatemala where a volunteered with ATD Fourth World living on a monthly stipend. My identity to those I worked with varied with the context. To the kids who attended the street activities we organised for those not in school, we were “los profes” or “teachers”. To others, we seemed to resemble the religious missionaries common across much of Latin America, while to yet others we were simply ‘gringos’.
It seems to me that part of being a volunteer and this lack of formalised authority, is rooted in this absence of a clear social identity. How many volunteers or people working in volunteer management have difficulty in explaining to others what it is they do? It’s no coincidence. Lack of a clear identity is something that comes with the territory in volunteering. Moreover, lack of a formal social identity is what makes the relationships between volunteers and service users: first, possible, and second, fruitful.
How many resort to saying that they’re a teacher, a nurse or youth worker when asked by acquaintances because it’s too hard to explain what they really do in the time allowed in most social situations? Or worse still, how many take on the universal label of ‘volunteer’ because a straightforward comparison with a more formal identity is just too elusive?
I’m convinced that this lack of a clear social identity for many volunteering roles and the structured informality of volunteer powered services in voluntary organisations are closely linked. In fact, perhaps they’re clues to understanding the essential nature of volunteering. For me, that essence has something to do with the space between our formalised public lives that comes with authority, power and clear social identity; and our private informal lives on the other, that are shot through with the familiar, the intimate and infinitely complex reality of human relationships. Volunteers who bridge the formal and the informal, public and private spheres face this challenge and opportunity of having to continually negotiate their social identity.
This space between our public and private lives is one that’s been blurring increasingly over the 20th century, a process that’s gone into hyperdrive with the advent of the social web in the 21st century. Writers like Jeff Jarvis, Danah Boyd and others are some examples. It’s no surprise therefore there’s increasing interest from all sides in particular social phenomenons like volunteering, that have such a highly developed pedigree of managing to bridge our public and private lives. That’s just one of many insights I think volunteering can offer on the future of our society.
Jul 6th
Recently there’s been a lot of chatter about the idea of the ‘Big Society’, some of which has direct implications for how we think about volunteering. Those active in volunteering need to speak up for a clearer understanding about volunteering in the wider ‘Big Society’ debate.
In the Hugo Young lecture last year, David Cameron talked about the Big Society’s aim to empower “individuals, families and communities”. Volunteering is one key route to empowerment, though Cameron argued, too much state involvement in social issues has reduced volunteering:
“As the state continued to expand, it took away from people more and more things that they should and could be doing for themselves, their families and their neighbours. Human kindness, generosity and imagination are steadily being squeezed out by the work of the state. The result is that today, the character of our society – and indeed
the character of some people themselves, as actors in society, is changing…The Independent Safeguarding Authority was established to stop children coming into contact with dangerous adults, but by forcing responsible adults to go through the rigmarole of a vetting procedure it will actually reduce the amount of care and love in children’s lives as adults will give up volunteering to help children.”
It’s worth highlighting that this argument conflates two dimensions of volunteering that are often used interchangeably, but should be understood separately. Those dimensions are ‘the noun’ (I am a volunteer) and ‘the verb’ (I volunteer). Cameron suggests that volunteering and empowerment can change our character because it goes to the heart of who we are. It’s volunteering as an identity, as a noun. But he also describes volunteering in very practical terms. Volunteering’s a doing word, a verb. For Cameron it’s the ‘rigmarole’ that’s getting in the way of us volunteering.
Is the real objection for Cameron to vetting procedures that they change the way we do volunteering? Or is it that the vetting regime impugns our character unless the state attests otherwise, and robs us of our identity as volunteers? In other words, is Cameron interested in changing volunteering or in how volunteering changes us?
Can a culture of volunteering be created by a ‘Big Society’ policy anyway? Culture is easy for a politician to talk about, but hard to actually instill.
Volunteering might be made easier to do by government policy, but it also requires volunteers to identify with the social action they are taking. That means changing how we see ourselves. Incentivising volunteering or mandating volunteering are really limited to the ‘doing’ bit of volunteering. Policy can’t so readily penetrate how people identify as volunteers. Any successful volunteering campaign will need to reconcile these two aspects of volunteering.
One clear programme coming down the tracks is the National Citizen Service that was trailed in one of David Cameron’s first speeches after becoming party leader of the Conservatives. It’s likely to be a voluntary scheme for 16 year olds to experience volunteering and social action.
But there’s something bigger (pardon the pun) happening here in policy terms for volunteering than just a new set of volunteering programmes. There’s a new front opening up in British politics and the voluntary sector may well find itself in the centre of this new battleground.
Red Tory author Phillip Blond, founder of think tank ResPublica, has been openly influential in much of David Cameron’s thinking about ‘Big Society’. Blond’s agenda is about opening up new ground between the left’s inclination to favour the state and the right’s inclination to favour the market. Instead, Blond argues, there’s a way forward
through to a new politics of group formation and association for social and economic development.
However, by putting volunteering at the heart of the new politics, we’re more clearly seeing how poorly understood volunteering often is in public discourse and where we need more research and analysis. It’s vital that those with first hand experience of volunteering speak up and enrichen this new debate about the ‘Big Society’, so that new policy in this area builds on real practice and incorporates lessons learnt.
This post was originally published in Volunteering Magazine- July/August Issue 2010
Jul 4th
In the eighteenth century, the idea of politeness challenged accepted norms of behaviour and laid the basis for a civil society that forms the origins of the culture of volunteering we see in British society today. One of David Cameron’s first actions was to rename the Office of the Third Sector, the Office of Civil Society. What’s in a name? He went as far as saying on the day of the Big Society launch: it’s “no longer to be called ‘the third sector’, from now on: that phrase is to be abolished“.
I’d actually like to sidestep the naming issue because I think the fact it’s an issue at all belies a deeper conceptual difficulty with clearly defining the role of volunteering in today’s society. In this post, I want to argue that looking to the roots of the language and thinking about civil society, helps us to get a better sense of our understanding of volunteering’s place in today’s society in Britain.
This post is based heavily on the discussion as part of the BBC’s In Our Time episode on politeness (from 2004) between Amanda Vickery, Professor of Modern British History at Royal Holloway, University of London; David Wootton, Anniversary Professor of History at the University of York; and John Mullan, Professor in English at University College London.
Ideas of civility and manners before the eighteenth century had been influenced largely by a courtly model of behaviour. Ethical thinking had influenced ideas of appropriate behaviour since Aristotle’s ideas on moderation and the ideas of stoicism that believed a person’s behaviour was a better measure of their virtue than their words. Walking the walk, not just talking the talk – put in more current lingo.
Baldassare Castiglione’s ‘Book of the Courtier’ of 1528, represents the definitive renaissance approach to manners and the link between a person’s behaviour and their virtue. The book’s message was that the formation of the perfect courtier could be expressed in terms of education and learnt behaviour, not just parental lineage. But the notion of decorum was still preoccupied with understanding appropriate behaviour in terms of a person’s place in society based on their gender, age, class, etc.
There were three specific factors that combined to influence the development of politeness as an idea:
These three factors helped create the basis for a new period of free exchange of ideas, opinions and information. It also meant a new way of socialising, where the new freedom to debate created a new sense of public life. The scene was set for politeness to establish a new model of behaviour.
The 3rd Earl
The idea of politeness was accompanied by a specific philosophy that went beyond simple social graces and table manners. Anthony Ashley-Cooper, 3rd Earl of Shaftesbury, was a key figure in this new philosophy of politeness taking up the idea of self-consciousness, a word invented by John Locke.
Locke defines the self as “that conscious thinking thing, (whatever substance, made up of whether spiritual, or material, simple, or compounded, it matters not) which is sensible, or conscious of pleasure and pain, capable of happiness or misery, and so is concerned for itself, as far as that consciousness extends“. His famous idea that the human mind is a blank slate or tabula rasa meant it was passive in many ways, moulded by external factors.
Shaftesbury was eager to demonstrate that there was an internal vitality to the human self, that meant it had a capacity to reflect on itself and change itself. In particular, this change could come about through conversation between people. But there was also an internal conversation whereby human’s could modify and develop themselves.
Shaftesbury was quite hostile to Locke’s assertion that good and evil were remote from the self, being questions of divine law. For Shaftesbury, there is such a thing as intrinsically good acts. Moreover, he argued that human beings have a capacity to recognise these acts of good and respond to them. Human beings are naturally benevolent with a great capacity to love each other, be sympathetic to one another and to respond empathetically to one another.
Politeness is partly about understanding each others feelings. It’s about travelling alongside with one another in conversation. This is an extension of the logic of stoicism: that it’s through how we act and treat each other externally, that points to our inner virtues. What we do, is a reflection of who we are. This is a sentiment buried deep in our sense of the value that volunteering has. It’s not just about the impact that the volunteer can have on its beneficiary and the wider social impact, the value of volunteering is also in terms of the impact of the volunteering on the volunteer themselves, their own character and virtue. It’s something of being ranting on about before – see the post on the ends and means of volunteering.
This idea of politeness is also about the value and importance given to social interaction. Politeness is important because we are polished by contact with others. At this early point in the eighteenth century in Britain there were increasing opportunities to mix socially with others without necessarily knowing each others rank and status. Precisely the same argument is often made to support volunteering, i.e. that volunteering can improve the volunteer through the positive interaction with others in society.
Politeness was important because it facilitated a smooth interaction between people who only 50 years earlier were riven by the English Civil War. There was all kind of social conflict at this time: religious, political and especially between the political parties of the day, the Whigs and the Tories. Jamie Pratt puts this in historical context:
“To understand the role that The Spectator played in these affairs, it must be understood that Tories tended to look down on Whigs as crass, unmannered and unlettered. In this atmosphere it was natural for Whigs to want to prove that they too were educated, cultured and fit material for government… The Spectator was not overtly political, but part of its success was rooted in its natural appeal to the growing power and influence of the Whigs.”
I’d argue that this new thinking about social behaviour provided the basis for what was to develop into civil society, and the much later to become the voluntary sector or third sector. Politeness as an idea provided a theoretical basis for a different mode of association across society that was secular and non-military. Politeness was the belief that it was possible to exchange different opinions without it ending in conflict.
The impetus for martial honour began to be diverted into a new realm of cultural politeness which provided a new way to express your honour socially. It became good manners for gentlemen to leave their sword at the door, before entering all kinds of social occasions. See, for example, how the celebrated Beau Nash led a new informality in manners during the eighteenth century. Demonstrating how cultured you were, through literature, the arts and so on took a new social significance.
In Shaftesbury’s seminal work, ‘Characteristicks of Men, Manners, Opinions, Times‘, his primary principle was ‘harmony’ which he based on a generalised sense or feeling, rather than reason (drawing a line with the Enlightenment). Shaftesbury deduced the virtue of benevolence as indispensable to morality. Just as there’s a sense or feeling for aesthetic beauty, so there’s a sense or feeling for determining the ethical value of actions. It’s a faculty that Shaftesbury described as “moral sense” or conscience. In its essence, it is primarily emotional and non-reflective. As it develops it becomes rationalized through education and practice. In a famous quote from Shaftesbury it’s a moral sense that comes about through ‘amicable collisions’:
“All Politeness is owing to Liberty. We polish one another, and rub off our Corners and rough Sides by a sort of amicable Collision. To restrain this, is inevitably to bring a Rust upon Mens Understandings.” – Characteristicks of Men, Manners, Opinions, Times
The Spectator was a new kind of publication that embodied this new sense of politeness. It was published from 1711–12, and founded by Joseph Addison and Richard Steele in England. The Spectator was a powerful proponent of this new theory of manners and philosophy of social life. It reinforced the sentiment that solitude was bad because human beings were sociable animals.
Society is what’s good for people because it’s solitude that means people become self-absorbed and can turn to fanaticism and dogmatism. The Spectator pushed the narrower form of politeness as described by Shaftesbury, and made it broader. It came at a time when British society was changing hugely. The Spectator fed the growing numbers of gentry and growth of the upwardly socially mobile. In particular, it represented a new urbanity as many from the country moved to more urban areas. In practical terms, the new freer social association led to the growth in clubs and other social groups:
Our Modern celebrated Clubs are founded upon Eating and Drinking, which are Points wherein most Men agree, and in which the Learned and Illiterate, the Dull and the Airy, the Philosopher and the Buffoon, can all of them bear a Part. The Kit-Cat1 it self is said to have taken its Original from a Mutton-Pye. The Beef-Steak2 and October3 Clubs, are neither of them averse to Eating and Drinking, if we may form a Judgment of them from their respective Titles.
When Men are thus knit together, by Love of Society, not a Spirit of Faction, and do not meet to censure or annoy those that are absent, but to enjoy one another: When they are thus combined for their own Improvement, or for the Good of others, or at least to relax themselves from the Business of the Day, by an innocent and chearful Conversation, there may be something very useful in these little Institutions and Establishments. – Spectator no.9, Saturday March 10 1711 – by Joseph Addison
The Spectator represented a belief that the citizens of the world can be improved. It had a strong reformist agenda. Enjoy life through conversation a life of conversation is equality – not hierarchy as with decorum.
The roots of volunteering are connected with the development of public spaces. They spaces metaphorical and literal invited participation and gave many the practical opportunity to play a part in development of British society.
In the eighteenth century public spaces were developing that took advantage of the more liberal political environment following the Glorious Revolution. Coffeehouses, assembly rooms and parks were amongst the kinds of public spaces bringing people together and opening up new opportunities to socialise in very different ways. The Spectator was written to be read aloud. It imagined itself being read in the coffee house. It was disseminated across the country, taking the urbane “space” with it.
The idea of politeness led to new public spaces opening up were people could socialise. Ironically, it also led to the development of a new more private space. For example, it became more acceptable to read silently and you could properly devote yourself to English literature. For instance, the inclusion and discussion of the work of Milton by Addison in The Spectator gave Milton much more respectability than he had hitherto enjoyed.
This private space took the form of corridors in private houses and the introduction of drawing rooms were you could shut the door and ‘withdraw’ for more privacy. Whereas before all rooms were interconnected and it was impossible to pass from one to the other without disturbing its occupants. The reading in private became more acceptable as it provided the basis for sharing in public, such as around the dinner table or in the coffeehouse. Reading in private helped become part of polite level of general knowledge.
This feels very reminiscent of the debate today in the context of the web. What are good manners in an age when the web is everywhere? When does our use of social media become too self-absorbed? Are we more insular today or more socially aware than ever?
Towards the end of the eighteenth century this understanding of politeness and manners came under increasing attack. The Romantic idea that it’s vital to be true to who you are, rather than live a life of moderation overwhelmed any sense of harmony and balance. Yet this idea of politeness has left us with the legacy of civil society.
The belief that human beings are naturally benevolent and can freely associate to the benefit of all meant that manners were a very practical and everyday way of making this accent on the ‘good’ and virtuous real. This is the beginnings of free association and creation of clubs and societies were part of this.
The idea of politeness underlined the growing significance of the social and cultural basis for association, relative to the military, religious, economic and political reasons that had existed previously. The ideas of politeness represented a growing consciousness of the importance of new forms of association. The growing value placed on social harmony and association as a way of expressing inner virtue laid the foundations of a more secular approach to what we’d call social action today. Politeness as a philosophy to change society was the beginning of social projects that brought people together, as distinct from the more dominant religious, political or economic projects of the period.
It’s striking to see how in the eighteenth century many thinkers were talking about politeness in terms than find a certain parallels in the debate of the last decades about social capital. The value of politeness is that it was meant to help make greater social interaction possible and more effective. Politeness was a kind of social lubrication that enabled people to discuss and air the great issues of the day in a civil and moderate way, avoiding conflict and war.
It’s worth mentioning in passing a direct connection to volunteering in the present that I found coincidently when I was looking into the idea of politeness.
Anthony Ashley Cooper, the 1st Earl of Shaftesbury (grandfather of the 3rd Earl I mention above), was a prominent politician during the English Interregnum. He was a founder of the Whig political party and patron of John Locke. The 3rd Earl of Shaftesbury mentioned in the post above was the third in a very long line of Anthony Ashley Coopers. The current Earl of Shaftesbury, the 12th in a long line, has recently been in news after a catalogue of misfortune.
However, the 7th Earl of Shaftesbury, Anthony Ashley Cooper or Lord Shaftesbury as he was later known, was a Tory member of Parliament campaigning for reform on a range of issues including social reform, philanthropy and Christian Zionism. The Shaftesbury Partnership identifies Lord Shaftesbury (7th Earl) as part of its inspiration for the social reform issues it works on.
It’s the Shaftesbury Partnership which is behind the current government’s plan to develop a National Citizen Service (branded The Challenge) for 16 year olds promoting volunteering and social action. Nat Wei (Baron Wei of Shoreditch), the government’s advisor on the Big Society, is an Honorary Founding Partner of the Shaftesbury Partnership. So there’s the connection…
Jun 28th
Recently there’s been a lot of chatter in many quarters about the idea of the ‘Big Society’. I’m going to try to pull out some of the more direct implications of this theme for thinking about volunteering. I think that at present ‘Big Society’ talk is pretty fuzzy when it comes to understanding what volunteering is. Those active in volunteering need to speak up for a clearer understanding about volunteering in the wider ‘Big Society’ debate.
Let’s start with David Cameron’s pronouncements about the ‘Big Society’. There have two key speeches in which he’s talked about the ‘Big Society’. The first was the Hugo Young lecture (10.11.2009). This speech set out one of the stated aims of the ‘Big Society’:
“The first step must be a new focus on empowering and enabling individuals, families and communities to take control of their lives so we create the avenues through which responsibility and opportunity can develop.”
This empowerment of individuals and communities seems to be one of the key reasons for the centrality of volunteering, i.e. volunteering is seen as a key way of empowering individuals and communities. This idea of empowerment is very clearly set with a corresponding retreat in state involvement in tackling a whole range of social issues. Here there’s a historical dimension- recognising the value of state extension throughout the 20th century- arguing that there’s something distinctive about our time now which makes a smaller state imperative today.
Cameron in this speech applies this notion of the state disempowering the individual and the community to volunteering. He argues that too much state involvement in social issues has reduced volunteering. Here’s that argument word for word:
“as the state continued to expand, it took away from people more and more things that they should and could be doing for themselves, their families and their neighbours. Human kindness, generosity and imagination are steadily being squeezed out by the work of the state. The result is that today, the character of our society – and indeed the character of some people themselves, as actors in society, is changing.
There is less expectation to take responsibility, to work, to stand by the mother of your child, to achieve, to engage with your local community, to keep your neighbourhood clean, to respect other people and their property, to use your own discretion and judgement.
Why? Because today the state is ever-present: either doing it for you, or telling you how to do it, or making sure you’re doing it their way.
We can see it most starkly when it comes to children. Through a range of measures aimed at protecting children, the state is actually making them more vulnerable.
The Independent Safeguarding Authority was established to stop children coming into contact with dangerous adults, but by forcing responsible adults to go through the rigmarole of a vetting procedure it will actually reduce the amount of care and love in children’s lives as adults will give up volunteering to help children.”
It’s worth highlighting that this argument conflates two dimensions of volunteering that are often used interchangeably, but should be understood separately. Those dimensions are ‘to be’ and ‘to do’. Volunteer is a verb, but it’s also a noun. Cameron talks about the ‘character’ of individuals and communities, and is suggesting that volunteering and empowerment can change character. That is to say, what is important is volunteering as a noun, as identity, as part of who we are and what makes us who we are.
But it’s an argument that Cameron couches in practical terms. It’s the ‘rigmarole’ that’s getting in the way of us being to express our identity to do volunteering, i.e. volunteering as a verb. But it should be clear that the real objection for Cameron, to vetting procedures is not that they change the way we do volunteering, it is that they are an attack on our identity, on our character. The offence of the Independent Safeguarding Authority regime is that it implies that the volunteer poses a potential danger to the safety of children, unless the state can attest otherwise.
In terms of a strategy for social action, Cameron talked about social entrepreneurship, community activism and mass engagement. This strategy demands more thinking about the role of volunteering with social enterprises. It requires better understanding of the commonalities between formal and informal volunteering. Finally, in terms of mass engagement, it requires thinking through the development of more participation-type volunteering opportunities. This talk of mass engagement is clearly a nod to the role of modern technology in driving broader kinds of volunteering. Cameron hinted at this:
“if Facebook simply added a social action line to their standard profile, this would do more to create a new social norm around volunteering or charitable giving than any number of government campaigns.”
Cameron’s already invited Mark Zuckerberg, Facebook’s founder, to Downing Street. Richard Allan, Facebook’s Director of Public Policy in Europe (chief lobbyist), was an Liberal Democrat MP in Nick Clegg’s constituency of Sheffield Hallam and has friendly links to the Deputy Prime Minister. So we should probably be set for Facebook being given some kind of ‘Big Society’ role in promoting volunteering and social action in the UK.
In his next speech on the ‘Big Society’ David Cameron launched the Big Society Network (31.03.2010). With a few weeks before the general election, the idea was positioned at the heart of the campaign.
This speech introduced the ‘Big Society Bank’ that is intended to provide finance for smaller initiatives that tackle social issues and get more involved in delivering public services. The key implication for volunteering programme is that they are going to need to demonstrate measurable outcomes even more than before (strong influence coming from the social enterprise model).
Cameron gave a nod and a name-check to Barack Obama, the volunteer manager, in proposing the role of community organisers in the ‘Big Society’. This is a clear theme of the ‘Big Society’ to focus volunteer development to communities and specific local areas- the so-called ‘square mile‘. One particular challenge of this approach that can’t be rebutted in a single speech, is how this policy of local engagement can work in the most disadvantaged areas.
He returned to the idea of mass engagement and linked it with cultural change. Can a culture of volunteering be created? Culture is always an interesting topic for a politician to talk about, as it’s clearly something that’s out of the direct control of any government. There are ideas like the Big Lunch and the Big Society Day that are part of this, but it’s far from clear how a government drives such a culture, beyond simply institutionalising it. It comes back to this idea of volunteering as a noun (I’m a volunteer), and volunteering as a verb (I’m volunteering).
Volunteering might be made something that’s easier to do, but it also requires volunteers to identify with the social action they are taking. Incentivising volunteering or mandating volunteering tend to focus on the doing, not on how people identify with it. Any campaign will need to respect this aspect of volunteering. Hence the emphasis on terms taken from behavioural economics, such as ‘nudging’ people to volunteer and get more involved in their community. A cynic might observe that campaigns that ‘nudge’ are doubtless cheaper than campaigns that make a big splash. The challenge perhaps will be how to measure the effectiveness of nudging people into volunteering. Here’s the direct quote from Cameron:
The behavioural psychologist Robert Cialdini argues that one of the most important influences on how we behave are ’social norms’ – that is, how other people behave. Cass Sunstein and Richard Thaler have argued that with the right prompting, or ‘nudge’, government can effect a whole culture change.
So let’s look at what others have said about ‘Big Society’ and volunteering. Nat Wei has been appointed by the government as a special advisor on the ‘Big Society’. Famously a former consultant with McKinsey, he was a member of the founding team of TeachFirst (founded by Brett Wigdortz) and Future Leaders, and has links to the Shaftesbury Partnership, Absolute Return for Kids (ARK) and the Young Foundation. One theme of Nat Wei’s work has been social enterprise and more specifically how to apply techniques and approaches from the world of finance to social issues.
Wei says he wants to create a slew of financial products that offer a way of making money and doing good at the same time. The financial returns may be lower but the yield comes through a sense of altruism. This idea, pioneered by philanthropists at the Calvert Foundation in the US, has already arrived in Britain. In March, a £5m bond was set up by Social Finance from “high net-worth individuals”, which funded charities to resettle 3,000 ex-offenders in Peterborough in a bid to reduce reoffending rates. If the scheme stops crimes being committed by ex-offenders by 7.5%, then the fund takes a share of the savings made by the government. [source: Guardian 22.06.2010]
George Osborne managed to avoid mentioning the ‘Big Society’ in his 121 page budget document. But it will be interesting to see how volunteering will be promoted and supported as further announcements are made and the ‘Big Society’ programme across government becomes clearer.
One clear programme coming down the tracks is the National Citizen Service that was trailed in one of David Cameron first speeches upon becoming party leader of the Conservatives. It’s likely to be a voluntary scheme for 16 year olds to experience volunteering and social action. The scheme was piloted as ‘The Challenge‘ by the Shaftsbury Partnership (Nat Wei is one of the partners). Last year, the Challenge had 150 places, this year it will have 500 places. It’s hoped that next year it will have around 6,000 places and in eight years it will be able to offer all 650,000 16 year olds an opportunity to get involved.
Nick Clegg has not spoken much on the record about the ‘Big Society’. Here’s one of his pronouncements at Downing Street (18.05.2010) he emphasised the idea of empowering individuals and communities (interestingly equated it to liberalism):
“What we are grappling with, and what we are aiming for, is nothing less than a huge cultural shift, where people, in their everyday lives, in their communities, in their homes, on their street, don’t always turn to answers from officialdom, from local authorities, from government, but that they feel both free and empowered to help themselves and help their own communities.”
Nat Wei extends the thinking on the idea of co-production and explains what this might mean for volunteering:
Voluntary organisations similarly may find the challenge is to make it easier for members to interact with their service beyond the stereotypical image of volunteering – having long meetings in damp halls – using technology, being more flexible and creating bite-sized interactions, and allowing volunteers to manage and convene other volunteers so they feel more ownership; at the same time the challenge again will be to avoid making members into consumers, and ensuring that long-term deep commitment and interaction is still possible, in groups as much as possible.
Wei is clearly hinting here that volunteering needs to change. His, is a vision of volunteering that uses much more technology. Again at some level he seems aware of the gift economy (although not something he explicitly references) and the importance of not slipping into seeing volunteers as straightforward consumers. Volunteering, long-term particularly, is about the strength of the relationships that you can form.
But there’s something bigger (pardon the pun) happening here in policy terms for volunteering than just a new set of volunteering programmes. There’s a new front opening up in British politics and the voluntary sector may well find itself in the centre of this new battleground. How can this be if many behind the ‘Big Society’ are at pains to avoid left vs right type arguments?
Nat Wei, recently entered the House of Lords as a Conservative peer and gave his maiden speech on 16th June 2010. He touched on a key challenge that the ‘Big Society’ needs to overcome before in will have any major impact on volunteering directly.
“I list a few of the possible risks: unclear goals leading to a dissipation of effort; a lack of even a moderate amount of resource to empower scalable citizen responses; institutional resistance to the change this approach entails; the capture of new powers by vested interests that are so off-putting to the apolitical citizen; and apathy or a lack of critical mass.”
From one perspective, it’s ironic that Nat Wei talks about how off-putting it is to the apolitical citizen that new powers are captured by vested interests. He was a co-founder of the Big Society Network and wasn’t a member of the Conservative Party until he accepted the offer from David Cameron of a Conservative peerage and to advise the government on the ‘Big Society’ issues. The challenge will be to keep ‘Big Society’ as an idea apolitical, or at arm’s length from any one particular political party agenda, after it has been so closely associated with the Conservative Party. This may lessen its appeal and diminish it’s impact on how we understand and get involved in volunteering.
Nat Wei has blogged about the idea of the ‘Big Society’. In this post he made the case for why it is not left or right:
It goes beyond the simplicities of the left versus the right: for those used to a narrative in which generally the state provides the answers, or the market or non-state approaches are always best, Big Society feels very different; the narrow leftist or rightist approach relies on having an enemy who is often cast as the source of many of life’s ills; this cartoonish way of looking at the world is not confusing but comforting, but perhaps simplifies reality too much; life in the Big Society is more three-dimensional: there are many more players for a start than just the market or the state alone, and the emphasis is on a complex eco-system working together with many layers: government, institutions (whether voluntary, local government, or business and shades between), and groups of citizens and individuals.
It feels like Nat Wei is hinting at the gift economy here. It will be interesting to see if volunteering will be able to avoid becoming a political football in the months ahead between those on the left and the right jockeying for position.
For more background on this aspect of the ‘Big Society’ discussion, it’s worth exploring some of the ideas of Red Tory author Phillip Blond. Blond, founder of think tank ResPublica in 2009, has been openly influential in much of David Cameron’s thinking about ‘Big Society’.
His agenda is about opening up new ground between the left’s inclination to favour the state and the right’s inclination to favour the market. Instead, Blond argues, there’s a way forward through to a new politics of group formation and association for social development and economic development (see his speech below for more on this).
I think this is where those in active in the development of volunteering in the voluntary sector need to be very alert. There’s currently a lot of mixed and muddled messages coming out about how the ‘Big Society’ relates to the voluntary sector. Blond postions himself as arguing against the liberalism that’s divided us into atomised individuals under the dominion of an abstract state and market. His interest in volunteering begins where it becomes a form of association that’s independent of the state and the market. This post by Adam Schoenborn on the ResPublica blog kind of makes this point:
Much of our growing need for services and volunteers stems from our inability as communities to self-regulate, to self-police, to care for our elderly family members, to support our neighbours. By focusing their Big Society policies on bringing people out to volunteer (which Britons already do at astonishing levels) or to deliver essential services, rather than on addressing disassociation, the Conservatives have left themselves open to claims of building what their political opponents have referred to as ‘the DIY Society’ instead.
By putting volunteering at the heart of the new politics, we’re more clearly seeing how poorly understood volunteering is and where we need more research and analysis about the role of volunteering and the voluntary sector in our country. Those with actual experience and understanding of volunteering need to speak up in this new debate about the ‘Big Society’ and volunteering’s role in making our society what it is today.
Big Society Network launch from David Wilcox on Vimeo.
Jun 7th
Pondering reputation for a second, illuminates many of the issues that are now in play in the social web.
Reputation is not something you can buy, it is something that’s given to you. The concept of reputation demonstrates how the economy of relationships is not like the economy of commodities and transactions. There’s a growing interest in the idea of reputation as forming the basis of new kind of gift economy online.
Think for a minute about love and friendship. Just as the song goes, “money can’t buy me love“. There are clearly limits to the power of money. A couple of crude examples might be prostitution is sex without love, and escorts are companions without friendship. This limit to money is something we sense intuitively and points to something embedded deep within our social sense of self.
All that glisters is not gold;
Often have you heard that told:
Many a man his life hath sold
But my outside to behold:
Gilded tombs do worms enfold.
This timeless theme of how money cannot reach what makes us human within, is what makes Shakespeare’s Merchant of Venice as relevant today as ever. It’s an idea that goes way back to Aesop’s fable (from about 600 BCE) of the goose that laid golden eggs,where the owners killed the goose to get the gold that must be inside it. They found nothing and so this narrative of how gold is not something that you can find inside us, goes back to the mists of time.
It’s strange then that it should be a surprise to find that charities have stronger reputations when compared to commercial entities if we understand that reputation is not something you buy. On Wednesday last week the Guardian’s David Brindle reported that in the Reputation Institute’s latest report that was extended beyond corporates, included ten charities for the first time. The report measures reputation by surveying public opinion. They found:
While the global average score for corporate reputation on the institute’s scale is 64.2 out of 100, and the highest UK corporate score is the 87.2 achieved by high-street chemist Boots, nine of the 10 charities that were assessed have come out above 80 and three are above 90. Top of the tree is the Royal National Lifeboat Institution (RNLI) on 95.1, the highest score ever recorded by the institute.
I’ve not seen the full report as I’ve not been able to clarify which report David Brindle’s citing. There’s no mention of charities in the top line report “2010 Global Reputation Pulse Study – UK Results” that I’ve been sent by email. I’ve not found anything on the Institute of Chartered Secretaries and Administrators (ICSA) website which carried out the research. If anyone’s been able to get hold of the information it would be interesting to see the details.
It’s important to set the results in context. From the information in the article, only ten charities where included alongside 140 companies. In addition, following their methodology for private companies, the research seems to have only selected the biggest charities. In fact, it’s bizarre if reputations can’t be bought that the Reputation Institute is mainly interested in the richest companies. These limitations aside, the results would seem to just underline the obvious: reputations can’t be bought. Reputations are given. So it’s not really any surprise that charities, built on giving relationships (volunteers, donations and supporters) can establish stronger reputations, than companies built on exchanging commodities to maximise the bottom line. But should relationships come at the expense of profit?
With the advent of the social web, private companies have become more and more concerned with this question of how to build their reputation in a world where customers have a platform to voice their views about the products they buy. Into this world came The Cluetrain Manifesto in 1999. Its message that ‘markets are conversations‘ gave a voice to the sense that companies, used to focusing on clinching the deal and controlling management, needed to begin focusing on a more reciprocal relationship they could build with their customers.
The first markets were filled with people, not abstractions or statistical aggregates; they were the places where supply met demand with a firm handshake. Buyers and sellers looked each other in the eye, met, and connected. The first markets were places for exchange, where people came to buy what others had to sell — and to talk.
The first markets were filled with talk. Some of it was about goods and products. Some of it was news, opinion, and gossip. Little of it mattered to everyone; all of it engaged someone. There were often conversations about the work of hands: “Feel this knife. See how it fits your palm.” “The cotton in this shirt, where did it come from?” “Taste this apple. We won’t have them next week. If you like it you should take some today.” Some of these conversations ended in a sale, but don’t let that fool you. The sale was merely the exclamation mark at the end of the sentence.
Two of the manifesto’s authors Doc Searls and David Weinberger talk about the ‘industrial interruption‘. It captures this idea that industrialisation has increasingly created barriers and lengthened the distance between buyers and sellers. It’s reminiscent of the Simmelian concept of the stranger and the changing nature of the relationships we have with the people around us explored in a previous post. Behind the Cluetrain Manifesto is also the idea that the relationship between buyers and sellers is give and take in both directions, not just a straightforward exchange. But what do buyers give to sellers? Their answer is, in part, knowledge:
This conversation may be irreverent of eternal verities, but it’s not all jokes. Whether in the marketplace or at work, people do have genuine, serious concerns. And we have something else as well: knowledge. Not the sort of boring, abstract knowledge that “Knowledge Management” wants to manage. No. The real thing. We have knowledge of what we do and how we do it — our craft — and it drives our voices; it’s what we most like to talk about.
Reputation is not just for companies as a whole to think about, it’s also for each one of us.
In 2003, Cory Doctorow’s book Down and Out in the Magic Kingdom was published. Quite apart from being an fascinating experiment in the gift economy (you can download it for free in a ton of different formats), it introduced the concept of a kind of reputation-based currency called Whuffie. Importantly, anyone’s Whuffie can be “pinged” at any time by anyone so your Whuffie is public information.
The book describes a kind of post-scarcity economy where there is an abundance of material goods. Whuffie is essentially a way of keeping track of people’s standing in the opinion of others with a view to incentivising cooperation and good behaviour in a society where money is meaningless.
As a result, the concept of whuffie gets into some of the problems of measuring things that are hard to measure, such as reputation. Doctorow himself in an interview with Gerry Canavan hinted at this:
“I think that in general we have a pathological response to anything we measure. We tend not to measure the thing we care about; we tend to measure something that indicates its presence. It’s often very hard to measure the thing that you’re hoping for. You don’t actually care about how calories you eat; you care about how much weight you’re going to gain from the calories you eat. But as soon as we go, oh, well, calories are a pretty good proxy for weight gain, we start to come up with these foods that are incredibly unhealthy but nevertheless have very few calories in them.”
Since it was published, Cory Doctorow’s idea of whuffie has evolved. Tara Hunt has written the book The Whuffie Factor, and in 2009 start up The Whuffie Bank was a finalist of the Tech Crunch 50. The Whuffie Factor feels like a reformulation of The Cluetrain Manifesto- with Hunt making the point that on the social web market capital flows from social capital. Hunt seeks to expand the idea of Whuffie beyond reputation to include the following (via frrl):
Several people including Venessa Miemis have picked Hunt up on equating whuffie to social capital. Miemis quotes James Coleman, Robert Putnam and Francis Fukuyama to demonstrate that “social capital and reputation are not equivalent things. Social capital is something embedded within networks, not something directly tied to an individual’s status“. It’s the gap familiar to students of social science between what happens on the individual or micro level, and what happens on the social or macro level.
Hunt in a later blog post insists her intention is not about creating a measure, at least not measuring influence, but rather impact. My interpretation is that Hunt is more interested in the ends of having Whuffie than the means. But it all feels awfully like this argument about commensurability between economic efficiency and deeper social values. In other words, it’s easy to mistake a proxy like number of Twitter followers a person has (that’s readily available, understandable and even exchangeable), with the deeper value of the relationship with the person (that’s not so easily understandable or exchangeable). Tara Hunt explains her position on measuring Whuffie (for want of a better term):
What I love most about the way Beth [Kanter] thinks of measuring is that the impact, not the influence is the final goal. The big prize. All too many times, people stop at the influence part: how popular is that person? how many followers do we have? who is talking about me and my company? how much love do people feel for me?
This is one of the biggest reasons I don’t like to measure Whuffie. I get the question time and time again when I talk about the book. The question I *should* be getting is ‘what can I do with my Whuffie?’. We should be less concerned about how many followers one has and more about what that person does with that many followers. Not only is Whuffie left better in the non-fungible, ephemeral realm, but it is inconsequential. The measure needs to be in the impact. If we concentrate on our influence, we forget the end goal. We get caught up in our ego.
But if Whuffie isn’t a measure and is not about an exchange-based system, then it seems the guys over at the start up Whuffie Bank have got a bit confused, since this is exactly what they’ve attempted to get started. As one of the commenters (Artbrock) on the TechCrunch piece points out: “For a reputation currency to be useful and have integrity it should not be able to be exchanged, bought or sold. It should only be able to be earned for doing the things that the reputation is granted for”.
People are interested in Whuffie particularly because, with the increasing use of online social networks, people’s reputation appears to be more easily measurable and exchangeable. Doctorow based Whuffie originally on the idea of karma on Slashdot, Hunt was inspired by Facebook, Twitter and blogs and more. The Whuffie Bank proposes to base its virtual currency on users Twitter activity.
As Reid Hoffman, founder of LinkedIn, added after Whuffie Bank’s presentation at TechCrunch 50, ‘reputation is based on personal networks and context of issues’. For example, a close family relation might not be publicly well-known and so have low whuffie, while in fact may be personally influential because of the closeness of the relationship. Again, I may rate reputation differently for certain people in my network depending on how I rate their expertise on the issue being discussed. It’s this complexity that makes reputation so difficult to quantify.
It feels like while Twitter ‘glisters’ it’s still a poor proxy for reputation, but the point here is that it’s firing the imagination of many of a new basis to the economy made possible by a more social web.
To sum up, this debate about reputation illuminates the issues and challenges for gift economies in the age of the social web. Reputation building is all about relationships and connection, not about money and control. Reputation is not the same as social capital. It cannot easily be measured and exchangeable reputation is almost certainly a contradiction in terms.
There are questions for charities. Is a measurable kind of reputation useful? Could it help volunteers find more suitable volunteering opportunities? Could it help donors find the causes they want to support more easily? Could it help incentivise volunteering if people felt it was contributing to their reputation that could be easily understandable, publicly available and perhaps even exchangeable for other kinds of goods and services? These are questions I’ll be turning to in future posts.
Finally, I like the way Beth Kanter (a blogger on now non-profits can use social media) phrases it:
“There’s no way to maintain strong ties with that many people with such fast growth. So, the point here is that numbers in social media don’t matter as much building relationships one person at a time.”
In other words, remember: ‘all that twitters may not be gold’
May 31st
The debate about measurement and efficiency in the third sector is once again coming to the fore, as the government talks up the ‘Big Society‘ while at the same time announcing widespread cuts. It’s an opportunity to demonstrate how our thinking about giving influences the way we conceive of the relationship between the government and the voluntary sector. In recent years, the government has moved away from a gift model, towards an exchange model in it’s approach to investing in public services and community development. For example, in semantic terms this means no more talk of grants, aid and funding awards, instead it’s all about commissioning, contracts and loans.
This growing move to make government funding of the voluntary sector more like a transaction, is changing the relationship between the two. [Commodity] exchange logic demands that the government, as a commissioner of services from the voluntary sector, makes payment contingent on results. Whereas in the past, the government’s approach was closer to gift logic: grants that were more like donations. Government funding in the past was often given on the basis of a long standing relationship or as more impersonal giver, as with giving to strangers, acting as a financial proxy between citizens and civil society.
I’ve been exploring what the difference is between giving and exchange systems on this blog over the last few months, but here cited in Peter Kollock “The Economies of Online Cooperation: Gifts and Public Goods in Cyberspace“, Duran Bell in Modes of Exchange: Gift and Commodity [PDF] sums up some of the differences:
“[A] distinction between gifts and commodities is made by Bell (1991), who focuses on how individuals can increase the benefits of their exchanges. In a gift economy, benefits come from improving the “technology of social relations” by, for example, increasing the range and diversity of one’s social network. In commodity economies, the benefits come from making improvements in the technology of production. Thus, gift economies are driven by social relations while commodity economies are driven by price. It is also important to note that gift exchange and commodity transactions are ideal types, and any economy will be a mix of these two types of exchange as well as many intermediate cases between them.”
In this post, I’d like to discuss some the arguments that this issue of the relationship between the government and the voluntary sector provokes.
The way the social web in particular has led to the development of new communities has energised the rethinking of public services. Much of this is based on the power of the web to connect people and foster collaboration.
Dan Mcquillan was the final speaker at the myPublicServices event in London on November 26 2009 that discussed how the social web could help transform public services. This video was filmed by David Wilcox, Social Reporter. In this piece, Dan Mcquillan talks about how the transformation of services involves shifts of power. He mentions the idea of recuperation where ideas that are perceived as radical, are commodified and incorporated within mainstream society.
He also mentions the example of transition towns as a social movement that demonstrates the energy we have within. Transition towns are a response to the twin pressures of Peak Oil and Climate Change, where some pioneering communities in the UK, Ireland and beyond are taking an integrated and inclusive approach to reduce their carbon footprint and increase their ability to withstand the fundamental shift that will accompany Peak Oil.
I mention Dan Mcquillan’s talk and myPublicServices event (put together by Patient Opinion) because it’s a great example of this contrast between the culture of giving and collaboration on the social web, and the culture embedded now in most public services that in delivering services, these institutions and bodies are involved in some kind of commodity exchange. As an aside, it’s worth noting how recent this view of public services is. For much of the 20th Century, the predominant controversy was the clash between whether ‘command and control’ or free market mechanisms were the best way of delivering public services.
First point then, is that this discussion about transforming public services is a political discussion, not just an economic question of efficiency. It’s important not to lose sight of this, as many present the issues at stake in terms how to get the biggest bang for the taxpayers’ buck.
This is a more nuanced argument than it first appears. Arguments for focussing on economic efficiency are not just because the most efficient delivery of services costs less, but because it provides society with a clear mechanism for coming to collective decisions. As Oliver Kamm puts it:
“Moral values are incommensurable. They are not necessarily judged on the same scale. Arguments about efficiency are easier to come by and, thus, easier to come to a social consensus about.”
As moral values tend to be incommensurable, in other words, there is no straightforward way to compare one against another. For exchange to work, by definition, you need to be able to compare one service against another. Otherwise how would you know how to make the decision to exchange. Exchange logic craves comparative information. In fact, it’s driven by comparison. Gift logic on the other hand, is driven by the connection or relationship between the giver and the receiver.
One of the functions of money is as a measure that facilitates exchange. As modern giving activities have become increasingly dependent on wider monetary system, so money holds out the possibility to some as a way of measuring impact. It’s important to note that most measures of social impact come down to money as a measure. However, just because giving is supported monetarily (for example through monetary donations) is don’t mean that it makes any sense to measure social impact in terms of money. Giving is the different paradigm based on making personal connections and relationships. Money has developed in a way that allows transactions between people without creating personal connections and relationships.
When the government began to favour the policy of compulsory competitive tendering (CCT) [later became Best Value] in the 1980s, the emphasis decisively changed. CCT meant that central forced local authorities to put various services out to competition. However, it promoted competition between tenders that could cut the input costs of the equation. Recently the focus has changed to measuring outcomes.
The 2020 Public Services Trust produced a report called ‘Better Outcomes‘ (PDF) which explores outcome commissioning that seeks to incentivise the achievement of specific outcomes, whether the delivery agency is from the voluntary sector or not. Both CCT and outcome commissioning are moves towards an exchange-based system whether that is through setting up tendering processes on the basis of cost, or through incentivising the achievement of specific outcomes.
What’s ironic is that it’s an example of thinking in public policy and private sector spheres moving in very different directions. The problem with introducing hard outcomes at the social level, is that they crowd out the factors that motivate individuals to achieve those outcomes on the personal level.
That’s to say, policies that privilege hard factors like cost inputs or quantitative outcomes undermine the very thing the voluntary sector does better than the public or private sector: how it taps into what really motivates people to effect social change whether that paid staff, volunteers and service users themselves. To use the terminology of motivation theory: it’s moving the voluntary sector away from the intrinsic motivators towards the extrinsic motivators of competition on price and financial rewards for hitting key performance indicators.
This is just at a time where more and more research is urging companies in the private sector to look beyond crude extrinsic aspects of motivation and focus rather on intrinsic points like energy, enthusiasm and a desire to continually get better. Behavioural economists, educational psychologists, social psychologists among many others (Dan Pink, Dan Ariely, Bruno Frey, to name a few) have produced a growing mountain of literature on this. These are not new ideas and go back all the way to Abraham Maslow, Frederick Herzberg and Clayton Alderfer amongst many others. It seems desperate that policy with regards to managing the voluntary sector is going in exactly the opposite direction.
Giving is all about intrinsic motivators such as doing what you feel is important and what gives you a sense of satisfaction. On the other hand, exchange logic is driven by extrinsic motivators like the price of a commodity, the cost of a service or the penalties of not making a particular choice.
So what’s driving the voluntary sector away from what it does best?
Just last week I was talking with a worker from big UK charity that supports young people who are beyond the reach of mainstream routes into work or learning. What he told me encapsulates this phenomenon described above. Now his organisation is paid for every person who achieves employment at the end of the period of contact with the charity. The twist is that this is dependent on each young person remaining in that employment for six months. Once that’s achieved the charity is paid. It’s a nice clear hard outcome.
The result, though, is perverse. It incentivises the organisation to involve those who are more likely to achieve the target of being in work for six months at the end of the contact with the charity. In other words, it’s an extrinsic motivator (an externally agreed target) that crowds out the intrinsic motivating factors such as the satisfaction or challenge of building connections with the hardest to reach in our society. We give and respond to gifts from others for reasons personal to each of us, not because of impersonal and inflexible factors beyond our control.
And so many have identified the challenge here as being about a separation between different levels. What if we could translate between the micro, individual or personal level on the one hand, and the macro, social and impersonal level at the other. There have been a proliferation of techniques that attempts to solve this ‘problem’ of translation.
An interesting one from the world of education has been to suggest that part of the problem of not being able to compare schools in this case, has been to factor in the starting points of each. If only we have a baseline, we can compare the value added of each school that allows for those whose kids are more affected by different social disadvantage.
Another translating technique is to establish equivalence. Examples of this approach is the VIVA audit in volunteering or the Social Return on Investment. VIVA seeks to translate volunteering from giving to exchanging, by drawing an equivalence between a particular volunteering role and a similar role that is remunerated. The method of Social Return on Investment (SROI) focusses more on outcomes than inputs (such as volunteering time). It allows charities to compare the total value of their outcomes against the value of the inputs needed to achieve those outcomes.
In other words, SROI enables charities to be able to explain the value of their work in the following way: ‘for every pound spent, we create ‘x’ pounds of social value’. Again SROI functions by being able to find equivalent activities in other sectors with established costs. For example, the cost of keeping someone in prison for six months or the cost of treating someone with a particular illness. New Philanthropy Capital have just written a position paper of SROI which goes into lots more depth. YouthNet has taken part in a project to explore the practical applications of SROI.
There are many concerns with these techniques in translation that explain giving against exchanged equivalents. One pointed out by Jayne Cravens on her post ‘dollar value of volunteers‘, is that people start to take the idea of equivalence too literally and overlook the very real distinctions between giving and exchange. In Jayne’s example, equivalence can lead to substitution with employers cutting paid staff because involving volunteers is such great value it saves money by substituting paid staff with volunteers. The equivalence that translation gives us between the world views of giving and exchanging should not be confused with the two being equal. They are fundamentally different.
Another concern raised on the blog Concrete Solutions by Liam Barrington Bush (found via i-Volunteer) is that searching for any equivalence between giving and exchanging is like ‘measuring water with a ruler‘. Liam Barrington Bush makes the point that (citing Glouberman and Zimmerman) it’s the complexity of social problems that makes equivalence impossible. Instead, the issue of trust between the funder and the charity receiving the funding is the key, rather than where a charity comes in a performance league table. The role of the state in fostering public trust is an interesting broader philosophical question. Onora O’Neil amongst others has looked at how we can develop a more practical approach to trust.
Martin Brookes from New Philanthropy Capital argues in The Guardian that need to provide ‘evidence of their impact’.
“If charities want to be the answer to helping build “big society” they need to get serious about demonstrating their impact. The best should be supported and scaled up. The less good might be earmarked for cuts. If ministers choose this path, meeting the twin goals of cutting the deficit and fixing social problems is a possibility.”
It’s surely the case that charities need to be able to explain their work in terms of how they are achieving the mission. However, it is not at all clear that a charity needs to be able to compare its impact against other charities or public services. Instead charities need to explain their work in terms of the relationship they have with all their stakeholders (service users, funders, volunteers, paid staff, etc). When you give to a charity (e.g. making a donation or volunteering) you’re not purchasing a social impact, you’re connecting with others to help bring about that social impact.
The issue of trust, I think, brings us back to the importance of the connection and relationship between the giver and the receiver. In terms of giving, the relationship is everything whoever the givers and receivers are: government, business, citizens, state, civil society organisations, etc. For a system based on commodity exchange within a free market, comparison is everything, especially where your relationship with the prospective providers is weak or non-existent. However, for a system based on giving, the relationship you have with those you give to or receive from is everything.
In the end, the efficiency of volunteering and of the voluntary sector, can only make sense in the context of the personal relationships and connections that the giving and receiving between the stakeholders involved makes possible. What we are looking for are new ways to understand the significance and meaning of these relationships and make decisions collectively and individually about them. How the state supports the voluntary sector and volunteering is a very live issue which has to do with how we value the role of giving in our society and the common good. It’s not an issue that can be decided by resorting to arbitrary and confusing measures that institutionalise assumptions about the nature of social impact and economic efficiency.
May 23rd
“Should not the giver be thankful that the receiver received? Is not giving a need? Is not receiving, mercy?” Friedrich W. Nietzsche
“I know what I have given you. I do not know what you have received.” Antonio Porchia
Both these quotes neatly make the point that it takes two for giving to take place: a giver and a receiver. It’s easy to focus on the giver, but it’s also crucial to understand the act of receiving gifts from others. After all, for giving to be meaningful, there’s a requirement for someone to receive it.
Dan Ariely, a behavioural economist, points out that there are different possible reasons why we might prefer not to receive gifts. First, it might have something to do with the fact that our need for the gift might place us outside the perceived social norm. As a result we might be embarrassed, threatened or even humiliated by accepting a gift.
Another reason might be to do with how giving creates connections between people. Some people might want the gift, but not the relationship that comes with it. In other words, some might not want to receive gifts because they don’t want to feel like they owe someone something.
Behavioural economists use the term ’social utility’ to describe outcomes that are socially useful. In these terms, the person on the receiving end of a gift is accepting they owe something to the giver, and as a result the receiver is granting the giver social utility. This social debt (non-monetary) effectively represents a cost to the receiver. So this may explain why some people might wish to receive the gift anonymously to get the benefit of the gift, without the social cost of owing reciprocation to the giver. See Ariely’s example in the video above of the guy who prefers to enjoy the gift of the sweets anonymously.
In Western tradition, gifts are understood as free in the sense that they’re unsolicited, require no reciprocity and represent a private gesture (not a public/social gesture). French anthropologist Marcel Mauss’s ideas from the time just after the First World War, ran counter to this tradition. He saw giving gifts as the pre-cursor to barter, because giving comes with obligations and is self-interested. He pointed to this cost when he set out the moral obligations of receiving and then reciprocating. For Mauss, there was an obligation on the receiver of the gift to accept. The three Maussian obligations are:
The point is that in the very idea of gift-exchange, the recipient has the obligation to receive. Not accepting a gift would imply that the targeted recipient does not accept either the relationship itself or the specific sentiment the gift conveys. Mauss’s particular theory for why this is so has to do with how he thought the gift someone gave came with the spirit of the giver. As a result, the receiver of the gift could not reject a gift. To reject it, would be to reject the person offering the gift themselves. In practical terms, this obligation to receive works because the receiver knows who the giver is and vice versa. It’s because of this personal connection that a social obligation’s formed. Not to respond would be to lose face. Moreover, to accept without reciprocating is to demonstrate inferiority.
However, as Dan Ariely has pointed out in his studies of economic behaviour, people go to great lengths to avoid accepting gifts. This old anecdote from V. Mihailescu, cited by Chris Hann in his article ‘The Gift and Reciprocity: Perspectives from Economic Anthropology’:
In Cristian, an originally German but now multi-ethnic village in Transylvania, a Romanian peasant gifts her Saxon neighbour a few new-born ducklings. I brought you some ducklings, I have way too many- the Romanian explains. The Saxon politely refuses. The Romanian insists, and, after a long ‘negotiation’ the two women agree that the Saxon will pay the countervalue of the ducklings. The Romanian leaves, slightly in doubt, and the Saxon explains to me: Imagine if I would have accepted! Who knows what she would ask me later on, and we’d keep endlessly going in this manner. But now, in this way we are even!
So the idea goes, while giving was more appropriate where people knew each other better and had personal relationships, i.e. with family, friends and neighbours, etc., giving was more problematic with those that they were not as intimate with or close to. In these circumstances where people knew each other less well, trading and commercial exchange were more appropriate. It meant that the relationship didn’t need to extend beyond the act of giving and receiving itself. You sell something to me, I buy it. That’s the end of the matter. There’s no obligation to do anything more beyond that deal.
As we leap forward in time, and look at giving and receiving on the web certain parallels apply. Peter Kollock explains this distinction between gift exchange and commodity transactions in his article, ‘The Economies of Online Cooperation: Gifts and Public Goods in Cyberspace‘:
A gift transaction involves a diffuse and usually unstated obligation to repay the gift at some future time. Gift exchanges should not involve explicit bargaining or demands that the gift be reciprocated, but a relationship in which there is only giving and no receiving is unlikely to last. The contrast to a gift exchange is a commodity transaction, in which no obligation exists after the exchange is consummated – the bottle of water purchased at a convenience store does not create an obligation to buy something there again.
In addition, Kollock underlines the nature of the bond or connection that’s made through giving. Gifts are typically exchanged between people in an ongoing interdependent relationship. One person buys from the other, both are individual agents acting in their own self-interest. Kollock continues:
A gift is also tied in an inalienable way to the giver. This is to say that gifts are unique: it is not simply a sweater, but rather the sweater-that-Bill-gave-me. In contrast, commodities are not unique and derive no special value having been acquired from person X rather than person Y – a pound of flour is a pound of flour is a pound of flour when purchased at a supermarket.
So how does all this apply to volunteering? As posted in the previous post, volunteering is a social construct. It’s developed to enable us to give to the strangers we live with and alongside in our urbanised societies. As Richard Titmuss showed in relation to blood donation, the aim has been to create a system that scales the Western concept of the free gift and makes it social. Titmuss said in his book ‘The Gift Relationship’: “Unlike gift-exchange in traditional societies, there is in the free gift of blood to unnamed strangers no contract of custom, no legal bond, no functional determinism, no situations of discriminatory power, domination, constraint or compulsion, no sense of shame or guilt, no gratitude imperative…“. Titmuss wanted to remove the element of social obligation from the act of giving.
People can give to the system, without creating personal obligations for specific individuals who may receive the gift. So in the case of blood donation, donors of blood can give without obliging those who receive the blood to give blood themselves. The obligation, in as far as it exists, is to a generalised conception of the wider community. People can freely give, receivers can freely receive. How many volunteers say they are giving back, but without knowing exactly who they are giving back to?
Volunteering as a idea, has developed along similar lines to blood donation. Volunteers can give to a cause, while the beneficiaries can receive without feeling obligated to specific individuals. In fact, these ideas have massively evolved over the 20th Century. In my own experience, organisations I’ve worked with have become increasingly conscious of the obligations that receiving gifts places on those who receive them (namely the service users).
Many vulnerable families have spoken of the importance of being able to give back to the projects they have received support from, and how disempowering having to rely on charity can become. I remember one man in Brussels from a street project I was connected with through ATD Quart Monde, said that the first time you went to receive free food it was great, the second time it was ok, but by the third, fourth, fifth time, having to receive food before you could eat was one of the worst things in the world. It loaded the vulnerable with social debt, with no way of reciprocating. The end result: the giving exacerbated the social exclusion it was intended to address.
As third sector organisations have better understood this obligation to receive and give back, increasing emphasis is made on the need for participation or co-production in the giving activities that are organised throughout the third sector. Essentially, these ideas are other ways to express the importance of being able to take on this obligation to receive and give back. It is incredibly difficult to build meaningful relationships with service users, and service users with service providers, when there is no way of reciprocating the gifts offered and received.
In an age of participation and active citizenship, it’s easy to forget that volunteering’s roots lie in an early form of enabling beneficiaries to reciprocate or in Maussian terms, to carry out their obligation to give back. For more on this recent history see Steven Howlett’s paper ‘Lending a hand to lending a hand‘ (PDF) that traces the development of volunteering (in particular the development of volunteer centres) in the UK since the Second World War.
In many cases, volunteers do not know the people who receive the benefit of the services they offer, while by the same token many recipients do not know the identity of the volunteers who’ve contributed to the goods and services they receive. The givers and receivers remain strangers to one another.
In the absence of any direct relationship between givers and receivers, there’s an argument that can be made that volunteer managers and supporters almost act as proxy receivers. Volunteer managers have many obligations, as they receive the services that the volunteers they manage offer, such as thanking them for their giving and finding suitable ways to reciprocate the gifts they receive on behalf of service users. The same goes for fundraisers who receive gifts and donations for the cause who, equally, must show gratitude and reciprocate in an appropriate way on behalf of the beneficiaries of the cause.
Managing inappropriate giving is often cited by volunteer managers as one of the toughest issues in volunteer management. How should you refuse the offer of service from a volunteer who doesn’t seem suitable for the role? How do you tell a volunteer that they are no longer required when their form of giving becomes inappropriate?
It is certainly difficult to refuse an offer from a volunteer without turning the process into some kind of transaction. Many volunteers are surprised that it is so hard to volunteer. To the general public following gift logic, it makes no sense that their offer to give should not be gratefully received. Yet many in volunteer management use the logic of transaction, we [the organisation] can offer such and such support, if you [the volunteer] can offer this support. The controversy about volunteer agreements is not just about the legalities of ‘consideration’. It’s also about this clash between gift exchange and commodity transaction.
CSV’s policy of accepting all volunteers is an example of a distinctive approach to this particular issue:
At CSV we believe that everyone can be a volunteer. We reject no one. We believe that volunteering is about not only helping vulnerable or marginalised people but also empowering them to become active in the community, build skills and confidence and increase their options whilst making a difference.
CSV’s long standing policy, with its emphasis on supporting volunteering, makes volunteer manager’s obligation to receive explicit, even if volunteer managers are ‘receivers by proxy’. If we accept that prospective volunteers come bearing gifts, it can alter the way we see the issue of supported volunteering. Many supported volunteering initiatives take the logic of the volunteer manager’s ‘obligation to receive’ to its ultimate conclusion. We need to respect anyone who offers to give by volunteering for a project or service.
Supported volunteering reflects a broader social reality that if someone wants to give, it’s the responsibility of those who invite gifts from prospective volunteers, to do all they can to enable the volunteer to participate and give. In fact, the existence of supported volunteering as an idea is an acceptance of the fact that the line between the helper and the helped is not as clear cut as might be assumed. That’s to say, the relationship between service user and provider is often built on reciprocity and plenty of mutual support. For more of supported volunteering there’s Chances4Volunteering and Supported Volunteering London from GLV.
In ‘The Power of Gifts: Organising Social Relationships in Open Source Communities‘ Magnus Bergquist and Jan Ljungberg look at how gifts on the web don’t necessarily have anyone who receives them.
Gifts are often not given to anyone in particular. They are made public (on web pages) and thereby made available to anyone who cares to make use of them. An application or some information does not really become a gift until someone finds it and makes use of it.
On the web the receiver is often unknown to the person offering the gift.
Gifts are placed on various homepages and ftp sites, and anybody can download a piece of information or an executable file and use it for various purposes. But this only counts for the Internet in general. The interesting question is in which social context gift giving on the Internet gets its social meaning. The focus for the production of meaning in the gift economy on the Internet is the various kinds of communities in which people share some understanding of the context they are involved in. They are not unknown to each other, which does not mean that they have to be personally acquainted.
The web mediates between the giver and the receiver in an interesting way. The fact that gifts online are often not given to anyone in particular, means the obligation to receive is much weaker than it would be if it was played out in the same way between two people face to face. It’s often time and space that separates giver from receiver online, while with more traditional giving through a charity it is an organisation that mediates the relationship between giver and receiver.
As the obligation to receive can be much weaker on the web, often giver and receiver are brought together only once the receiver decides to make the connection. Typically receivers can make use of the gift anonymously, should it be posted online on say a forum or a social network. This anonymity can allow the receiver to dodge the social connection should they want to. In this situation online, it’s the prerogative of the receiver to contact and connect with the giver. It’s a reversal of the process offline where two people give and receive face to face.
How will this new world where giving is driven by the receivers change the way we volunteer? This is an issue I’ll be looking at in a future post :- )
May 17th
Giving makes our connections more meaningful. The groups and networks that we build and where we live out our lives, are strengthened by the giving that they sustain and foster.
Volunteering is a social construct. It is built on the more essential concept of giving (i.e. giving is part of what it means to be human), but volunteering is a very specific kind of giving. Volunteering, as the idea has developed through the 20th Century, is about our need or desire to have meaningful connections with those we share the planet with.
In fact, I think we can say more than that: volunteering is built on the idea of giving to strangers.
Take a common current definition of volunteering in the UK:
“Any activity which involves spending time, unpaid, doing something which aims to benefit someone (individuals or groups) other than or in addition to close relatives, or to benefit the environment.”
This is the definition used in the 1997 National Survey of Volunteering, it’s also in the Compact Volunteering Code of Good Practice (Home Office, 2005).
The 1997 Police Act says something pretty similar: a volunteer is ‘a person engaged in an activity which involves spending time, unpaid (except for travel and other approved out-of-pocket expenses), doing something which aims to benefit some third party other than or in addition to a close relative’.
This phrase ‘other than or in addition to close relatives’ evokes this idea that volunteering is about giving to strangers. It is a suggestion that volunteering is about going beyond your personal networks of friends and family. Perhaps the term ‘close friends’ is omitted from these definitions because of how problematic it is to define the term ‘friends’. Certainly, it’s not hard to find earlier research that discounted activities that just benefited family and friends as being consistent with a definition of volunteering.
For example, from different research from the mid-1990s it possible summarise four key elements of a general definition of volunteering (Cnaan & Amrofell, 1994; Cnaan, Handy, & Wadsworthe, 1996; Wilson, 2000). See also “Public Perception of “Who is a Volunteer”: An Examination of the Net-cost Approach from a Cross-Cultural Perspective” 2000, Cnaan et al (PDF):
Another way of describing this aspect of the definition of volunteering is Susan Ellis’s definition that came out of her book with Katherine Campbell, “By the People: A History of Americans as Volunteers” (emphasis added):
To choose to act in recognition of a need, with an attitude of social responsibility and without concern for monetary profit, going beyond one’s basic obligations.
This idea of going beyond your ‘basic obligations’ is clarified by Susan Ellis on the Energize site as excluding “service done without remuneration, but within the reasonable expectations of being a family member (such as caring for a sick child or aging parent)” as being volunteering.
In “Who Cares? Toward an Integrated Theory of Volunteer Work” from 1997 by Wilson and Musick volunteering is defined as “unpaid work provided to parties to whom the worker owes no contractual, familial or friendship obligations“.
So if volunteering is not with people you know personally and intimately, sociologically how can we understand people we don’t know in this sense? Georg Simmel wrote in The Stranger (PDF) in 1908:
“The Stranger is close to us, insofar as we feel between him and ourselves common features of a national, social, occupational, or generally human, nature. He is far from us, insofar as these common features extend beyond him or us, and connect us only because they connect a great many people”.
Simmel concept of the stranger drew on his idea that space can be subdivided for social purposes and framed in boundaries. In contrast to natural boundaries, the social boundary is “not a spatial fact with sociological consequences, but a sociological fact that is formed spatially“. Strangers come about when we’re spatially close, but socially distant. Strangers are both part of our groups and outside them.
Simmel was commenting on the social reality at the turn of the 20th Century of increasingly urbanised and industrialised societies. If you take the modern experience of travelling to work on public transport, it’s possible to get a sense of Simmel’s stranger, they are all people you are sharing the personal experience of commuting with, but they are also socially distant.
Simmel went further. He emphasized that “strangeness” as an element of social interaction was in all our social relationships. Degrees of closeness and remoteness are characteristic of all relationships, but what was different was the increased numbers of strangers in any modern society, i.e. people with which we have this particular proportion of closeness and remoteness.
In “The Stranger Transformed: Conceptualizing On and Offline Stranger Disclosure” by Mary E. Virnoche (PDF). These characteristics of Simmel’s stranger are broken down:
Virnoche picks up on these characteristics and points out that interactions with strangers actually open up safe space. This may hint at the reason for the success of volunteering as strangers, with service users who are strangers. The type of giving makes the most of the safe space that exists between strangers. This sense of safety comes from the fluidity, the relative ease of breaking an association. The control over the degree of anonymity if the contact is mediated, and the opportunity to select strangers based on what you have in common. Volunteering mediated by the web is particularly adapted to this situation.
“The characteristics of not belonging and mobility can be understood as factors contributing to a perceived safe space for interaction. Safe space is constructed in mediated communication through variation in the synchronicity of exchanges (temporal separation), as well as actual and perceived spatial separation between those making the exchanges.
In addition, the spatial separation generates an assumption of objectivity. Unlike Simmel’s stranger who maintained the control over mobility or locking in safe space, the strangers of mediated communication generally share this control. Control over safe space comes in the form of perceived and actual anonymity. How easy is it for a stranger to intrude into another’s everyday life once the association has been broken?”
To expand on this sense of historical context for this idea of volunteering to give to strangers, Richard Titmuss noted this sense of safety of giving to strangers when he wrote about blood donation in “The Gift Relationship“:
“Unlike gift-exchange in traditional societies, there is in the free gift of blood to unnamed strangers no contract of custom, no legal bond, no functional determinism, no situations of discriminatory power, domination, constraint or compulsion, no sense of shame or guilt, no gratitude imperative…
“…(S)ocial gifts and actions carrying no explicit or implicit individual right to a return gift or action are forms of ‘creative altruism’…They are creative in the sense that the self is realised with the help of anonymous others.” (p 279)
It seems counter-intuitive to see the safety in the stranger relationship which may be behind the growth of the phenomenon of giving to strangers. The decline of hitchiking in the UK is put down, at least in part, to this reluctance to give to those you don’t know. Joe Moran, author of On Roads: A Hidden History, gives a number of reasons for this decline in hitchiking including this article in the Guardian (A guide to hitchhiking’s decline):
It is not that we became more selfish, but that the technological and economic changes of Thatcherism made it possible to withdraw from the world. The drivers of 1970s cars would probably have welcomed the company of hitchers to distract them from the boredom and discomfort of their dodgy suspensions and badly equipped cabins. Now cars have ergonomic driving seats, remote-controlled iPods and automatic temperature controls. Why would we invite a sweaty stranger into this snug haven?
Is it safety, or is it that we’re just too snug? In 2009, Paul Smith, a Guardian journalist, set himself a challenge. He wanted to see how far he could get by only relying on the accommodation and travel that followers on Twitter offered him. He called his project Twitchhiker. It was a fundraising challenge for money for Charity Water. In the end, he got to New Zealand. In his list of rules he did refer to safety:
If there’s more than one offer on the table, I get to choose which I take. If there’s only one, I have to take it within 48 hours. I’m not entirely happy about this bit. If any part of this challenge is going to see me dead in a ditch or under a patio, it’s this part.
Compare hitchiking with a web equivalent: Couchsurfing. CouchSurfing International is a not for profit organisation: “we envision a world where everyone can explore and create meaningful connections with the people and places they encounter. Building meaningful connections across cultures enables us to respond to diversity with curiosity, appreciation and respect.” This idea echoes the idea at the beginning of this post: giving creates meaningful connections.
In “Surfing a web of trust: Reputation and Reciprocity on CouchSurfing.com” (PDF) by Debra Lauterbach, Hung Truong, Tanuj Shah, Lada Adamic. Here’s how couchsurfing works in a couple of sentences: Individual A may host B, but B need not reciprocate directly by hosting A. Rather B may host another member of the CouchSurfing community. Or, if B is not motivated to reciprocate, they may opt to not host anyone at all and instead only surf.
The website aims to develop a community, where members have reputations online which help others decide who to accept as a guest or who to choose as a host. Their instructions state, “The vouching system on CouchSurfing.com is a security measure. We take it VERY SERIOUSLY. Respecting the significance of vouching is essential to the integrity of the network… It is very important that you ONLY vouch for people that you have met in person and know well enough to believe that he or she is trustworthy”. This kind of vouching system is the web’s solution to the hitchiking problem. It’s ironic (Simmel’s association of the stranger with urbanisation) that reputation systems, such as that used by Couchsurfing, actually favour those who live in cities, over those living in more remote parts:
While this could be reflection of a healthy web of trust, there are indications that vouches may be given too freely. For example, many of the vouches were exchanged between individuals who had met through CS meetings, and were “CouchSurfing friends”. Anecdotally, many members complain on the site’s message boards about this issue, saying that these vouches artificially inflate the trustworthiness of those who have the benefit of living in cities with many CS meetings.
Onyx and Bullen (1997) found that social capital and cohesion was higher in rural areas than in the cities. It seems valid that social networks will be stronger in relatively ‘closed communities’ where face-to-face contact is frequent, there are small numbers of residents and few strangers. However, there is an argument that a key element of social capital is contact with strangers and the capacity to overcome differences and embrace diversity (Hughes, Bellamy and Black, 1999). This is something that Couchsurfing would seem to point to.
Jonas de Oliveira Bertucci in “Lien social et économie d’hébergement gratuit sur Couchsurfing“, suggests that Couchsurfing’s reputation mechanism is designed to challenge this modern paranoia of strangers through reducing the user’s sensation of insecurity, rather than as an actual security mechanism:
“si on comprend la peur de l’individu inconnu comme une paranoïa moderne, ne serais-t-il pas plus cohérent de parler de mécanismes de réduction de la sensation d’insécurité que de mécanismes de sécurité?”
At this point it would interesting to ponder what this experience might say about the debate about criminal record checks for volunteers and whether they reinforce or undermine trust between strangers who give- but I’ll leave that for another post.
It’s Jacques Godbout in “L’esprit du don” (PDF) who traces the link between the growth of giving to strangers and the increase in volunteering and voluntary organisations:
D’abord, ces dons ne circulent pas sur les réseaux personnels d’affinités, de liens primaires tels que la parenté ou l’amitié, comme le font la majorité des dons dans la plupart des sociétés… Ce n’est pas le cas des dons aux étrangers… (p.87)
Dans quel sens peut-on alors affirmer que le don aux étrangers est propre au don moderne ? Il est probable que ce type de don a pris son origine dans les grandes religions, et notamment dans le christianisme. Mais le lien actuel entre le don aux étrangers et la religion est beaucoup plus lâche, et souvent inexistant… (p.87)
Les personnes de tout milieu social participent à ce don moderne, non seulement sous forme monétaire, mais aussi sous forme de don de temps : activités d’écoute, visites, accompagnement de personnes âgées, etc. Ce don est d’ailleurs souvent anonyme, voire caché, en tout cas non dit aux collègues de travail ni même aux proches. (p.88)
Before in history the primary bond for gift-giving was along lines of kinship or friendship (see Marshall Sahlins, Stoneage economics and ‘the original affluent society‘). The modern gift has its roots in religion, in particular Christianity, according to Godbout, but the link now is much looser if it exists at all. Now this kind of giving to strangers is something that people of all social backgrounds are involved in, as witnessed with the phenomenon of volunteering (giving time as Godbout calls it).
Given that so many definitions exclude the intention of benefiting family as volunteering, it’s ironic how important the idea of bonding like a family is to volunteer retention and support. For example, in this article, “Firefighters Volunteering Beyond Their Duty: An Essential Asset in Rural Communities” (PDF), it’s clear how important the sense of brotherhood is between volunteer and career firefighters alike. In the study one volunteer firefighter said:
“We’re a great big family. That’s what it boils down to… He’s like a brother. I wouldn’t mind asking him anything I would ask my own brother.”
This kind of association, although it’s commenting on the relationship between volunteers, could also be about volunteers and the beneficiaries of the service they offer. This sentiment suggests that it is not that simple to separate giving to family and giving to strangers. In fact, many volunteers and service users might agree that initially the two are strangers, but through the commitment of volunteering friendship is possible. This is undoubtedly the case, the question then is: is there a point where friendship between a volunteer and service users grows to such an extent that it is no longer volunteering under the terms of many definitions of volunteering, i.e. it’s no longer go beyond your basic obligations as a friend?
I’m sure many volunteers have been presented with this dilemma in all sorts of situations. And it aptly demonstrates the tension that Simmel set out to capture in his concept of the stranger: we’re close, yet we’re far away. Many volunteers who’ve developed a strong friendship through supporting and accompanying a person in a vulnerable time in their lives will understand this tension. It goes to the heart of what being a volunteer is.
In an article by Jennifer Wilkinson and Michael Bittman, “Relatives, Friends and Strangers: The Links Between Voluntary Activity, Sociability and Care” (PDF), they explain why people are prepared to care for complete strangers, through informal care which takes place beyond the private and intimate circle of friends and family.
There are two kinds of explanation of this caring for strangers. One is the particularistic model (care based on caring for those closely connected), and the other is a civic model of care (care based on sense of common citizenship).
“According to the particularistic model, our ability to care requires reference to a concrete other and the partiality of our feelings for them. Carers view each recipient of care as an ‘individual with a concrete history, identity and affective-emotional constitution’ (Seyla Benhabib “Situating the Self“, p.159). According to Benhabib, caring cannot be understood in the abstract, only in the context of tangible experience and the uniqueness of certain personal relationships. It is because we know them and have feelings for them that we are able to care for them in a way which adequately meets their needs.”
According to this model, volunteering and caring for those beyond our private circle grows out of caring first for those in our private circle:
“Both Wuthnow and Noddings see caring as a propensity or attitude to act on behalf of the other which individuals first learn within the family. Care first arises ‘naturally’ or voluntarily in the course of our private relations with our intimates. Wuthnow tries to take this a step further by addressing the institutional means of exporting care into the public arena, arguing that volunteering has a key role to play in this process. For him, volunteering acts as the ‘institutional go-between’ linking the private and public world which allows care to flow on from private to public.”
The explanation then for caring for strangers depends on connections, in the words of Wilkinson, of “partiality or on concrete experiences of care… on the potential for human connection. Reflection leads to recognition of common vulnerability and shared human need. It is this which allows us to make connections with strangers.” This also explains how giving makes these kinds of connections through volunteering meaningful, i.e. because we can relate these experiences to what we have experienced personally.
The civic model of care is based on the concept of social capital developed by Robert Putnam in what’s effectively a communitarian approach. The concept of social capital can explain why “some ordinary citizens are able to reach out to others beyond their own households and the boundaries of their private worlds, to engage with what Michael Ignatieff (1994) described as ‘the needs of strangers’.” Putnam’s work was an attempt to explain how citizens through civic connections build trust relations despite the lack of particularistic connections between them, i.e. they are strangers.
The first part of Putnam’s answer is generalised reciprocity:
“Generalized reciprocity refers to a continuing relationship of exchange that is at any given time unrequited or imbalanced… [generalised reciprocity involves]… mutual expectations that a benefit granted now should be repaid in the future. Friendship, for example, almost always involves generalized reciprocity (Making Democracy Work: Civic Traditions in Modern Italy, 1993, p.172).”
As with the classical theorists like Alexis de Tocqueville (who many associate with the beginnings of Communitarianism), the idea is that through engagement with civil society (strong civic culture) citizens understand how their self-interest is served by supporting fellow citizens. This civic culture encourages reciprocity:
I’ll do this for you now, without expecting anything immediately in return and perhaps without even knowing you, confident that down the road you or someone else will return the favour (Bowling Alone: The Collapse and Revival of American Community, 2000, p.134)
This kind of sums up the one of the core principles of Couchsurfing that we mentioned previously. It’s system of vouching, was not just for the purposes of establishing reputations for the community’s members, but also for promoting generalised reciprocity. In the table below Wilkinson and Bittman compare the two models of care outlined above:
Wilkinson and Bittman emphasise the advantage of the civic approach over the particularistic approach, is that it provides for an equality of relationships. This rejoins something Godbout mentioned as a characteristic of the modern giving: “personnes de tout milieu social participent”, i.e. that it provides a level playing field for all to give. The civic approach holds that extending the principles of private care leads to familism and to hierarchical relationships of dependency.
Based on research from the Australian Bureau of Statistics’ Time Use Survey in 1997 it’s possible to make the observation that “people with high needs and high dependence are more likely to receive care from close relatives. In contrast public generosity is more likely to be directed to needy but more independent friends and strangers”.
According to Wilkinson and Bittman this table shows that: “providing care and assistance to someone within your own household is associated with below average commitments of time to (any other kind of) volunteering. In contrast, providing assistance to persons living outside the private circle of co-residence increases the propensity to engage in volunteering”. In other words, there’s a link between one form of public engagement leading to other forms of public engagement. One kind of volunteering activity tends to little to more kinds of volunteering resulting in denser civic connections between citizens.
In fact, Wilkinson and Bittman are interested in Simmel and his concept of sociability “as the play-form of sociation”. Sociation refers to any process of social interaction which contributes to the formation of a social group. Simmel thinks that while some forms of social interaction are a means to an end such as marriage or joining a union, sociability exists for itself, and is and end in itself.
“As Simmel puts it, there is a sort of freedom possible as a participant of the group, the dynamics of which would assume an entirely different meaning in the context of a more intimate encounter with friends. In public gatherings, one adopts a certain style of conduct with others which requires putting one’s differences aside. For Simmel, it is this kind of connection which determines our relations with others in public. And it is this kind of connection which gives sociability the potential to build solidarity with strangers.”
This idea of sociability is what Wilkinson and Bittman believe explains the personal foundations of the civic culture that explains volunteering like caring. To evidence this they looked at television viewing habits of those caring for someone outside their household. The results showed that those caring for someone outside their household watched significantly less television, than those who lived with the person they were caring for. For Mitszal, sociability means ‘public relations between equals’, gets us back to this idea of equality. ‘Public’ conveys the sense of a public sphere.
Wilkinson and Bittman reach two conclusions. First, caring for someone you’re living with is isolating and privatising in nature. As a result, people in this situation lose the impetus for making more generalised social connections with others. The second conclusion, is that socialising in public outside the confines of one’s own private home “promotes additional forms of social connectedness, and importantly a primary impetus for civil behaviour” which for Wilkinson and Bittman is the basis for a civic approach to care.
In societies where we’re surrounded by strangers, giving activities, such as volunteering, are vital as they help to connect us with those we live amongst beyond family and friends. These concepts of sociability and social capital may explain how giving to strangers by volunteering helps build civic culture and a civil society.
It’s interesting that Wilkinson and Bittman used television viewing habits as a measure of the absence of sociability. This assumes that television is a passive activity. What though of the potential for using the web as a platform for sociability?
This leaves the question open as to whether those who care for a loved one they are living with are simply less able to get into volunteering because they have less time available and less opportunity. It’s important to take into consideration the opportunities the web opens up for carers to share and socialise publicly (for example Carers UK’s forums). What role can the web play in helping to develop the growth of civic culture? How can the web help those already giving heavily to family, also have the opportunity to give to strangers by volunteering? This is a question we’ll return to in a future post.
Theodore Zeldin, a philosopher, (author of Conversation) regularly organises what he calls Feasts of Strangers where people who don’t know each other can have conversations on all sorts of topics.
May 9th
Professionalism is interesting because it’s an idea that’s consistent both with relations that are exchange-based and relations that are gift-based. In John Craig’s publication for Demos, ‘Production Values‘, it covers how professionalism is changing in today’s society. For Craig, there’s a fundamental tension in the way we perceive professionalism.
On the one hand, professionals are neutral experts upholding certain ethical values that we hold dear as a society universally, while on the other professionals represent a narrow particular interest group in society in their role as producers of certain goods or services. To illustrate this Craig has two quotes from Tony Blair in 2005:
The best solution is to do what the police say they need in order to protect the country from terrorism.
Public service reforms must be driven by the wishes of the users not the producers.
These quotes allude to two further points. First, that professions that come together can influence the political agenda. Professionals represent a political force in society today. And second, that professionals authority is increasingly challenged by the relative rise in the clout of the consumer or service user. There is increasing pressure to organise services around those the professionals serve which is significantly changing the relationship between the professional and their clients.
The web in particular is playing a role in changing this relationship by reversing the information asymmetry (professionals no longer hold a monopoly on access to information). The web’s also connecting service users together, enabling them to more effectively challenge the professionals. They Work for You, Mypolice and Patient Opinion are some examples of this trend.
I’m particularly interested in how this idea of professionalism is influencing the development in the voluntary sector. According to Richard Reeves and John Knell, there are four principle ways in which professions can define themselves and which I want to explore in this post:
The following is paraphrased from Reeves and Knell’s article, “Good work and professional work” from the Demos publication ‘Production Values’ cited above:
Formal qualifications (like PGCE, MD, LLB, ACCA ONE and others) that restrict entry to a profession perform a number of functions:
Trade bodies (colleges, societies, associations and trades unions to a certain extent) can often act as powerful voices for the interests of a particular profession to maximise their political and economic leverage. The problem for these bodies is that they often blur the line between the occupational interests of their members and those of the users of their services.
In ‘The rise of professional society: England since 1880′ by Harold James Perkin:
Specialisation leads directly to professionalism. Specialists rapidly form guilds, association, clubs or unions to enhance their status, protect their skills from competition, and increase their incomes. That some become organised professions and others trade unions is due to a trick of the English language, aided by English snobbery. Profession… originally meant any occupation, and the more prestigious trades were distinguished by the adjectives ‘liberal’ (meaning gentlemanly) and ‘learned’ (meaning institutionally educated) professions.
By dropping the epithets the more prestigious occupations, chiefly the clergy, law and medicine, laid claim to the exclusive label of ‘profession’, which came to mean an occupation which so effectively controlled its labour market that it never had to behave like a trade union.
What distinguishes a professional is not just their expertise and knowledge, it’s also about their motivation, i.e. it’s not a technical category, it’s about the values that back up the technical ability. The medical profession’s Hippocratic oath is one of the most celebrated expressions of a professional ethos. Take this quote from the oath for example:
Most especially must I tread with care in matters of life and death. If it is given me to save a life, all thanks. But it may also be within my power to take a life; this awesome responsibility must be faced with great humbleness and awareness of my own frailty. Above all, I must not play at God.
In many cases unlike the Hippocratic oath, professionals don’t always express their ethos explicitly, it’s more implicit in the culture of the profession and has developed over time. Scout law and Scout’s honour is an interesting example of this ethos in a voluntary setting. When a Scout Leader had a accident and made two scout’s in her care lie to cover it up, it was an example of the social significance of such an ethos whether the work is paid or not. The furore over MPs expenses is a more profile example of professionals perceived as breaking the ethos of their profession, if not always the letter of the law.
The word ‘professional’ stems from the way individuals with special responsibilities (often in religious settings) had to ‘profess’ their faith and commitment to their vocation. It was a public declaration. At it’s heart professional ethos is about the professional publicly committing to put the interests of others before their own. This professional integrity is the basis of the professional’s authority and status, to then serve societies needs for justice, education, health, etc. Without it, trust between the professional and service user is nigh impossible. At the same time, our attempts to hold professionals to account may be counter productive- see Onora Neill:
We are requiring those in the public sector and the professions to account in excessive and sometimes irrelevant detail to regulators and inspectors, auditors and examiners. The very demands of accountability often make it harder for them to serve public sector.
In ‘Alone Again: Ethics after certainty‘ (PDF) Zygmunt Bauman argued that ‘modern organisation is a contraption designed to make human actions immune from what the actors believe and feel privately’ (p.8). John Craig sums up these new personal demands on professionals:
Today our experiences of work have come full circle, with professional and personal values more closely connected than ever before. While for some this is a source of satisfaction, for others it can create stress and exhaustion. In order to support professional work, we need to help people to build new relationships between their personal and professional lives.
Reeves and Knell explain this idea in reference to the teaching profession:
A teacher may have a PGCE, the National Union of Teachers may act effectively to secure her monopsonistic advantage, and she may have a strong motivation to equip the next generation for a fulfilling life. But she also has to succeed: the children in the classroom have to be educated.
There is a transformative aspect to the work of professionals. Their work effects real change. For some professions, articulating what this change is, is easier than it is for others. For example, a doctor ‘makes sick people better’. Increasingly though this simplification feels old-fashioned. Now doctors are “highly qualified, highly regulated experts operating in a specific, clearly demarcated occupational and institutional space”. So while impact remains crucial, it can be increasingly complex to demonstrate impact in the terms expected by service users and society at large.
Reeves and Knell contend that throughout the latter half of the twentieth century, professional status and authority has primarily been built on restricting access to the labour market and organising collectively.
Increasingly though it is important to make the ethos and impact central. The relationship between users of professional services and the professionals themselves is changing. Users are better educated, have access to more and more information and have the means to demand increasing partnership where services are co-produced. The web is changing this balance of power, the culture of deference and the wider social context where users are much more connected. Professionals need to be clear about their ethos and what their impact is to ensure this new relationship is built on trust.
Professional identity has been based on good qualifications and good collective organisation. In the future it will need to be based more securely on good work. Good work is work undertaken with integrity as well as competence. A professional is someone who is demonstrably good at what they do, but also doing it against a set of fixed ethical benchmarks that the user can trust. Work, whether paid or unpaid, is the principal means by which we impact on the world. It is a transforming process. Good work consists of efforts to transform the world or the people around us in a positive direction. Good professional work additionally involves the exercise of a set of specific skills. This is where trends in professional identification coincide with a growing demand among individuals for work that is meaningful’.
On this point of co-production Charles Leadbeater in ‘Production by the Masses‘ looks to a post-industrial conception of our professions. Professionals currently oversee the mass production of public goods such as education and health. Instead, we need to look to how service users can be more involved in this process of production, and Leadbeater asks what the role of professionals should be in this process.
Leadbeater quotes Ivan Illich from his pamphlet, “Deschooling Society, Limits to Medicine, Disabling Professions and Tools for Conviviality”. Illich said:
The pupil is ‘schooled’ to confuse teaching with learning, grade advancement with education, a diploma with competence, and fluency with the ability to say something new. His imagination is ‘schooled’ to accept service in place of value. Medical treatment is mistaken for health care, social work for the improvement of community life, police protection for safety, military poise for national security, the rat race for productive work. Health, learning, dignity, independence and creative endeavour are defined as little more than the performance of the institutions which claim to serve these ends, and their improvement is made to depend on allocating more resources to the management of hospitals, schools and other agencies in question.
Leadbeater continues this point:
The triumph of modern industrial society, according to Illich, is the creation of institutions on a vast scale, which provide services such as education, health and policing that might have once been limited to just a few. These universal systems aspire to deliver services that are fair and reliable. Yet that in turn requires codes, protocols and procedures, which often make them dehumanising.
The paradox is that this industrial approach to establishing universal systems delivering public goods, comes with regulation to coordinate all the complex parts of the system. In time, Illich observed, this coordination through policies and procedures has a dehumanising effect. These massive systems could lead to counter productive results and a culture of dependency. It transforms citizens into consumers of these industrially produced public goods and services.
Illich wanted to achieve a delicate balance of the personal and the collective. A system dominated by the collective leads to dependent citizens, while one dominated by the personal was profoundly inequitable. For example, Illich wanted to transform education into a system of skills exchanges and directories where individuals could choose subjects based on their interest and propose others for discussion. In 1971 this was a pretty amazing precursor to the kind of system the web is beginning to make possible.
Essentially, Illich saw the role of professionals as crucial in this process of educating their users to be more self-reliant, and provide users with the means to self-assess the services that professionals offer. Instead, so often it is the professional who assesses what users need, assesses their entitlement and then inspectors evaluate. Illich saw it as vital to give citizens a greater role in service delivery.
In ‘Double devolution- How to put the amateurs in charge‘, Nick Aldridge and Astrid Kirchner claim that the Third Sector is well-placed to take on the challenge of devolving the delivery of public good, with its ability to involve volunteers and citizens alongside professionals in building social capital and reforming public services.
Aldridge and Kirchner argue that the third sector tends to be wary of professionalism. They point to the low level of investment across the sector in its staff professional development.
The UK Voluntary Sector- Workforce Almanac 2007 Jenny Clark (NCVO and Workforce Hub): ”More than four out of ten voluntary sector workers (43%) are employed in ‘associate professional and technical’ and ‘managerial and senior official’ occupations. This professionalisation of the voluntary sector increases the attractiveness of the sector as a career choice.”
At the same time, work has been done to articulate standards in the third sector, for example Justin Davis Smith, Chief Executive, Volunteering England explains the importance of the National Occupational Standards for the management of volunteers:
“The redevelopment of these National Occupational Standards for the Management of Volunteers, together with a qualification framework for NVQs and SVQs, is a further significant step forward in enabling those concerned with supporting volunteers to make their full contribution to organisations and to develop their own skills and professionalism in this critical role.”
Steven Bubb, Chief Executive of the Association of Chief Executives of Voluntary Organisations (ACEVO), has campaigned for greater professionalisation in the third sector. In a lecture in 2007 ‘Building castles in the air: the case for professionalising the third sector’ (PDF):
“A growing sector, exerting power and influence whether in campaigning and advocacy, delivering services, or promoting civil society, needs to ensure high standards of professionalism in its leadership and organisation, and if the sector is growing then the public will expect to see greater transparency and accountability in charities.”
Bubb identifies a number of pressures on professionalisation in the third sector:
Broadly, Bubb believes that the third sector in its quest for professionalisation needs to respond to these pressures. It should defend levels of pay and call for more investment where needs are identified. It should be clear about the costs of supporting volunteering. It should defend charities right to grow in size. Governance practices should be overhauled and a new code of practice should be agreed. Finally, the third sector should embrace those with skills and experience from other sectors of the economy.
NCVO Third Sector Foresight adds these limitations and risks from professionalisation (particularly of volunteer management):

Young people speak out: attitudes to, and perceptions of, full-time volunteering - June 2009 (vResearch, Ipsos MORI)
It’s important to distinguish professionalism in the voluntary sector with professionalism and volunteering.
First, there’s a type of volunteering referred to as ‘professional volunteering’ which is normally used to mean volunteers who are recruited specifically to roles where they will use their skills and experience as professionals, e.g. pro bono solicitors, etc.
Second, Leadbeater and Miller wrote about the concept of professional amateurs:
A Pro-Am [professional amateur] pursues an activity as an amateur, mainly for the love of it, but sets a professional standard. Pro-Ams are unlikely to earn more than a small portion of their income from their pastime but they pursue it with the dedication and commitment associated with a professional. For Pro-Ams, leisure is not passive consumerism but active and participatory; it involves the deployment of publicly accredited knowledge and skills, often built up over a long career, which has involved sacrifices and frustrations.
Third, there’s the professionalisation of those who manage and develop volunteering. This has been a long running issue. For example, see this article by Susan Ellis back in 1997. In fact, Steve McCurley and Susan Ellis has just published (Jan 2010) an article online in e-Volunteerism where they’ve assessed the development of professional volunteerism associations (locally, regionally, nationally and internationally).
For the last decade, we’ve watched professional associations of volunteer program managers – on local, state/provincial, national and even international levels – launch, thrive, wither, revive or stagnate in dozens of countries. Our conclusion? There is still no consistency of purpose or success among these various groups, though the need for professional exchange remains as critical as ever.
One key point in the discussion has been whether people see volunteer management as a career, or just as a job. In the UK, Prospects the career website has a description of the role of a Volunteer Coordinator. But it is yet to be widely recognised as a field in itself. Part symptom, part cause is the difficulty that professional volunteerism bodies around the world have had in getting established.
Interestingly, despite the point made by Ellis and McCurley about the lack of consistency, volunteer management in the UK is advancing as a profession on the four points identified by Reeves and Knell set out at the top of this post.
Restricting entry into the labour market- new qualifications have been developed in volunteer management and the National Occupational Standards have been drawn up. However, these are more with a view to build capacity and provide formal recognition for volunteer managers, rather than restrict access to roles in volunteer management per se. There are still relatively few practitioners in volunteer management who have got achieved formal qualifications in the field.
Organising labour- the Association of Volunteer Managers along with other associations have been formed to give volunteer managers a voice and to increase the profession’s political and economic leverage. Sean Cobley AVM’s Chair has argued strongly for the professionalisation of volunteer management.
Creation and articulation of a professional ethos (set of shared values by which the profession’s work is conducted). In terms of a code, the Association of Volunteer Managers has a code of conduct for members. While in 2005 NCVO and the Charity Commission established a full blow code of governance ‘Code for the Voluntary and Community Sector‘. It follows the Nolan Principles established by the Committee on Standards in Public Life. They are Selflessness, Integrity, Objectivity, Accountability, Openness, Honesty, and Leadership.
Part of the challenge here though is developing an ethos that is distinctive from the broad code for the voluntary sector on the one hand. And different from the field of Human Resources which is often held as the equivalent to volunteer management in the private and public sector. John Ramsey and Stephen Moreton have both argued against any equivalence being made on AVM’s website.
Establishing recognition of the impact of the profession’s work is one of the hardest things for the profession of volunteer managers to achieve. There is very little research into what the impact specifically is of those professionals in volunteer management. The research that does exists tends to focus on identifying the impact of volunteering in general. For example, the Institute of Volunteering Research’s Impact Assessment toolkit or using a broader technique like Social Return on Investment (SROI).
It’s an issue that AVM discussed at its last AGM in 2009. Here’s an example of one study on volunteer management from 2004 by Kirsten Holmes – “The impact of professional volunteer management on the volunteer experience: an exploratory investigation using the Volunteer Management Orientation Score (VMOS)”. The Management Matters survey also went some way to providing some baseline information on volunteer management in England.
Finally it’s interesting to contrast professionals and amateurs, because actually there is a lot in common. John Graham-Cumming in an article ‘A welcome bunch of amateurs‘, looks at the issue from the perspective of amateurs.
We’re all the children of amateurs: amateur parents. There’s no government department that will certify you as a parent (thankfully), nor a university department where you get your PhD in being a daddy, nor a professional body ready to strike you off for not following mothering standards. But any parent who’s held a newborn child in their arms has unconsciously taken the amateur’s oath: “I may not be a professional, but I’m going to do whatever it takes to act like one.”
It’s a pity that too often we associate amateur with amateurish, and dismiss amateurs as second-rate pretenders to a professional throne. What we should remember is that the word amateur has its roots in the French word for love: amour. And amateurs do for love what professionals do for money.
It’s crucial not to lose sight of where professionalism and amateurism intersect: values of good work (working for the common good, not just individual self-interest). The Work Foundation has set up a Good Work Commission to develop this idea. Amateurism without values of good work is leisure. Professionalism without the values of good work is wage labour. Final word to Reeves and Knell:
The professions need to re-connect with the deeper roots of their authority: why, how and to what end they do their work. Good work begets professionalism, and the future of the professions is dependent on their ability to remake and refashion good work.
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