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Levels of Institutionalisation of Volunteering

Volunteering in the round

What’s happening to volunteering? It’s an oversimplification to say volunteering is becoming increasingly institutionalised. However, something is definitely afoot.

In this post, I’m going to try and break down what this process of institutionalisation of volunteering might mean.

I think it’s possible to identify different levels so I’m going to present six possibles.

Whatever the case, what’s happening to volunteering is complex.

Institutionalisation covers a lot of ground. It’s important to see it as a continuum. In the middle of the process it’s hard to categorically say whether this or that kind of volunteering is “institutionalised”. At the extremes, it tends to get clearer.

Institutionalisation is also a gradual process. It’s been developing over many decades, if not centuries.

Looking at the kinds of volunteering around today, the picture is clearly very mixed. The extent to which institutionalisation of volunteering is happening, probably depends on more immediate factors like the nature of the volunteering in question and the scale on which the volunteering is taking place.

Setting out the levels can be useful to help us better understand what’s influencing the development of volunteering today.

1. Networks – modes of giving (non-financial)

A key sign of institutionalisation is the shift away from giving to people we know, such as with one-to-one giving or communal giving that’s rooted in specific communities. With institutionalisation there’s a distinct shift towards giving to people we don’t know, through intermediaries like an institution such as the church, the state or an formally constituted organisation. In fact, as this aspect of giving has become more institutionalised, we’re often giving to people we don’t know, even after we’ve volunteered. For example, a volunteer giving blood will rarely know the specific individuals they are helping.

  • Give to people we know (communal or one-to-one giving) – direct reciprocity (level of a community)
  • Give to people we don’t know (via institutions, state, organisations) – indirect (generalised) reciprocity (level of a society)

This dimension of giving to strangers is an important feature of the institutionalisation of volunteering. Many definitions of volunteering deliberately exclude giving to relatives, the effect of this is to focus volunteering on the more institutionalised type of giving.

In the Giving Green Paper, we highlighted a number of schemes across the country which facilitate and promote sharing between people who may never have met before – for example, time banking and complementary currencies. [Giving White Paper - Cabinet Office, UK Government]

Mutualism and self-help which by most definitions are recognised as volunteering, tend to be based on a model of giving that’s more aligned to direct reciprocity. Close-knit, smaller scale communities where givers and receivers know each other and reciprocate in turn, are a far cry from the more institutionalised volunteering of giving to strangers, that’s behind most common usage of the term ‘volunteering’ today.

Indirect giving: service user and provider

There’s a growing assimilation culturally, of this principle of a more generalised reciprocity. The growth of this principle is connected to the development of volunteering where people frequently step forward to help those they don’t know. We don’t even expect to meet or get to know those we help directly. And if we do get to know them, we often assume there’s not a direct gift relationship between the service user and provider.

It’s ironic, but this change is often framed by the language we use. When it was introduced, the term ‘service user’ jarred with the notion of gift exchange where both participants are giver and receiver, both are users and providers.

It’s the norm that the giver doesn’t expect the receiver to be able to help them in the future and reciprocate. The rise of the concept of social capital is an attempt to quantify this proliferation of generalised reciprocity, driven partly by the development of volunteering.

Institutionalising reciprocity: filling the tangibility gap

The growth of giving on the web has reopened this discussion about these different kinds of reciprocity: direct and indirect, in human relationships. Technology seems to offer new ways to render reciprocity more tangible, something policymakers aspire to. When a reciprocal relationship is direct the impact is usually very tangible. Tangibility has become an issue because of the push to more indirect forms of reciprocity, behind this is the trend for greater institutionalisation. It feels like we turn to institutionalisation to fill this tangibility gap.

Online communities are opening up new opportunities to forge ‘giving’ networks across and beyond societies in new and different ways. Much online giving in this way has challenged the presumption that giving will become increasingly institutionalised. The rise of the language of participation presents a renewed challenge to the presumed dichotomy between user and provider.

Online communities either provide new ways for givers to connect with receivers and reciprocate, or it enables gift economies to scale without the need for formal and traditional intermediaries such as a charity, state agencies or religious entities.

2. Resources – financial capital

The next level is understanding the growing importance of financial resources in enabling volunteering to take place. Volunteering that’s financed through free (libre) donations (without strings attached) is not institutionalised. Often these donations are small gifts in kind, where it’s the volunteers themselves who pick up the costs incurred as part of their volunteering. However, the greater the operational costs and the bigger the need for financial certainty, the more institutionalisation is on the cards. It becomes a cycle: growing volunteering, requires more resources, which in turn require higher volunteering outputs, which down the line need yet more resources.

Volunteering at scale often requires an investment that needs to be resourced by mechanisms such as:

  • grants that are formally agreed,
  • service contracts that are commissioned,
  • services that are purchased/transacted, or;
  • funds restricted to a particular charitable purpose

While these costs are diffuse and low level, volunteering activities remain largely uninstitutionalised. However, as costs and scale of demands increases, so does the pressure to institutionalise the volunteering doing the heavy lifting. Moreover, there’s often pressure institutionalisation creep from those entities that agree to bankroll the development of volunteering.

  • Volunteering as an end in itself – financed by free/libre donations not linked to actions (generalised)
  • Volunteering as a means to an end – financed by commission, contract or transaction – linked to actions (particular)

Over time, these different models of funding, whether by grant or by commission, seep into the way we talk and think about volunteering. For instance, describing volunteering as a currency (see complementary currencies as referred in the Giving White Paper), a type of gift exchange or means of achieving an organisation’s mission. These developments are a direct response to the changing nature of the way volunteering is financed. This growing requirement to finance volunteering at scale, has led to greater institutionalisation.

Scaling and distribution of volunteering

Once again, the web presents opportunities to rethink this model by reducing the costs of scaling volunteering, distributed giving and linking the giver with receiver. These elements effectively counter the trend towards approaching volunteering a means to an end. If the same scale of volunteering impact can be achieved through distributing the workload across a network of volunteers, there’s the prospect of new funding models where the burden of funding volunteering can also be distributed. Currently, the ways in which these models can be applied to volunteering is being explored, but it offers a possible route to funding high-impact volunteering in a less restricted, less institutionalised manner.

Where volunteering activities are primarily financed by libre donations that are unrestricted, volunteering can afford to be primarily an end in itself. However, as funding begins to become increasingly tied to more and more specific outcomes and deliverables, so volunteering becomes primarily thought of as a means to an end, and takes on the feel of greater institutionalisation. Institutionalisation, after all, comes about largely because it is a means to an end.

3. Aims: rights and duties

Volunteering as a gift relationship is built on the twin ingredients of freedom and impact: positive personal freedom and beneficial social impact.

The motivation for volunteering can be explained in terms of rights and duties. On a very simple level, volunteering balances the right of the individual to be able to freely give as they wish, with the acceptance of the duty to bring about beneficial social impact. All volunteering activities are a mixture of these two principles in varying amounts.

  • Volunteering as a way to give as you wish (rights-based)
  • Volunteering as a way to achieve socially beneficial outcomes (duty-based)

Volunteering that’s low level and on a short time scale, may often not be able to demonstrate tried and tested impacts. However, they have enormous value in that they are based on people freedom to respond to needs they identify and wish to tackle. At the same time, it’s this kind of volunteering that tends to be less institutionalised.

On the other hand, volunteering activities as they become more established and embedded in a community, engender a duty to maintain and support this work on the part of its volunteers, where the beneficial impact is a matter of record.

An example of a voluntary activity that has become thoroughly institutionalised over many years after becoming a key civic duty is jury service. In ancient Greece, jurors were selected from volunteers. Today, it is barely recognisable as a volunteering activity, given the sanctions available to the state to enforce it. However, it is still a service with no pecuniary reward to the individual carrying out their duty and responding to their jury summons. The juror takes an oath to give “a true verdict”. As such, this is still a giving activity of sorts, but one so weighted towards duty that it has become profoundly institutionalised. Despite its historical roots, it is no longer volunteering in any meaningful sense.

History is full of these kinds of examples where voluntary action has emerged out of the liberty to respond to a social need, and once established has become a question of service and civic duty. From the police to firefighters, from the military to medics, from holders of political office to religious leaders. Each have very distinct histories. All though show how volunteering can become institutionalised over time, by making the transition from individual responses to immediate need, through to an acceptance of an established duty.

4. Ethos: culture of volunteering

As volunteering becomes more institutionalised it is increasingly possible to codify and articulate the ethos and moral values central to it.

  • Amateur: uncodified ethos, unorganised labour, unrestricted access to the labour market (no regulated training and qualifications)
  • Professional: codified ethos, organised labour, restricted access to labour market (regulated training and qualifications)

The term volunteering is value-laden. However, these values whilst they remain uncodified are a matter of individual preference and public debate. Once they become codified, there is a body that is credited with the authority to adjudicate and make substantive decisions about what that ethos is. It’s no longer simply recommended good practice, it’s enforceable practice.

As institutionalisation progresses, this authority restricts access to the labour market by enforcing sanctions and upholding quality standards. For example, the General Medical Council can decide which medical practitioners are registered, while Ofsted can decide which childminders are registered to provide childcare. Professional bodies can organise labour to leverage political and economic power to achieve its strategic objectives. Qualifications and training are no longer simply added value, they become the minimum requirement to entry.

At this point volunteer management has a body of knowledge and different professional codes exists around the world, there are no professional qualifications that serve as a minimum requirement. There are more and more people who see themselves as volunteer managers, knowledge of ethical codes and professional standards is not high.

5. Structure: formal and informal volunteering

How volunteering activities are structured is one of the most obvious and explicit forms of the institutionalisation of volunteering.

  • Informal: individuals, groups and unconstituted associations (subject to general law)
  • Formal: (formally constituted) organisations, charity, state, corporations, companies (subject to specific law)

There is a clear range of structures starting with individuals on their own and groups that are completely unconstituted, right through to other structures such as charities, companies and state agencies that are formally constituted and legally recognised. These more formal structures provide legal and bureaucratic frameworks in which volunteering takes place. Formal volunteering is in this sense closer to being institutionalised.

6. Need: Services

Volunteering provides services addressing the needs of the people using these voluntary services.

  • Particular: volunteering that addresses the needs of a specific community
  • General: volunteering that addresses the needs of all society

There is a range of these needs from those providing ‘particular’ services, to others providing ‘general’ or ‘universal’ services. Volunteering activities have traditionally been understood as adding value to public services. The difference has to do with the how widely those services are understood to hold moral responsibility to those in need and be publicly accountable to them.

Services that aim to provide particular services to specific users, have a limited moral responsibility to a specific community. However, over the last 50-60 years in the UK, public services have traditionally been delivered by the same agency (the state) that accepts this broader moral responsibility to all those in need across the whole society (whether that extends just locally or nationally).

An example might be the difference between the UK Neighbourhood Watch network and the police. Neighbourhood Watch provides a service in particular communities where people volunteer. The police service takes on a more general responsibility across all society in the UK. While Neighbourhood Watch might be able to reasonably argue their accountability is restricted to where they’re present, the accountability of the police is much broader, i.e. they’re an institution. The greater this moral responsibility and accountability of voluntary services extends, the closer it comes to institutionalisation. Another interesting case in point is the relationship in the UK between the RNLI’s (voluntary) search and rescue responsibilities and the responsibility of the Maritime and Coastguard Agency (state).

The policy ideas floated along with the Big Society have courted controversy precisely because they seek to shift the moral responsibility of voluntary services from limited sections of the community, to taking on moral responsibility for the needs of society as a whole. For example, while a voluntary services might in the past seek to add value by filling the gaps not met by public libraries, now voluntary services are aiming not just to fill the gaps, but to take over the public library itself. Once it does, it takes on a wider moral responsibility for all users needs. In addition, volunteering is positioning itself as a means to an end and angling for commissions to deliver specific services. This all adds up to greater institutionalisation of volunteering.

Conclusions

So how can we identify institutionalised volunteering? Why would we want to?

This is not about oversimplisticly labeling institutionalised volunteering as bad, and volunteering that isn’t institutionalised as good.

It’s about fighting for a balanced approach to volunteering that includes both volunteering that’s institutionalised and volunteering that’s not. Neither is necessarily better than the other.

In practical terms we need to encourage:

  • Policymakers to address volunteering in the round, and not just focus on an institutionalised outlook of volunteering and giving
  • Researchers need to spend more time to understand and analyse the complex relationship between volunteering and institutionalisation
  • Those working and volunteering in the voluntary sector need to develop networks and resources that span the whole of the volunteering sector
  • Those in the media need to discuss and communicate a more rounded version of volunteering that includes both the non-institutionalised and the institutionalised aspects of volunteering

Towards the state’s sphere of influence

Different volunteering projects, programmes and initiatives may fit one or more of the six levels of institutionalisation outlined above. However, it’s interesting to note how these factors stack up. In particular, how as volunteering leans towards institutionalisation, it’s also in many ways more within the sphere of influence of the state.

For example, with institutionalised volunteering the following factors prevail:

  1. Volunteering that’s oriented to a mode of giving that’s based on indirect reciprocity
  2. Volunteering that’s financed through exchange/transactions such as commissions, agreements or contracts, and as such, is developed as a means to achieving a specific end
  3. Volunteering that’s well established and fosters volunteers primarily by appealing to their sense of duty or service
  4. Volunteering that’s developed within clear codified professional values and ethos
  5. Volunteering that takes place within the structure of formally constituted organisations
  6. Volunteering that aims to deliver services with a general remit and a sense of moral responsibility for the needs of society in general

Conclusion

Institutionalised volunteering is no better or worse than volunteering that’s not institutionalised. The reason for understanding this distinction is to ensure we maintain a broad approach and an open mind when considering different types of volunteering.

All too often, it’s the more institutionalised volunteering that attracts debate, resources and thinking. As a result, it’s this volunteering verging on institutionalisation that dominates when we think about developments in volunteering. In particular, it is certainly worth looking at whether this is due at least in part to the increasing influence of the state on the development of volunteering in the UK.

If we allow this one-sided view of volunteering to dominate, ultimately we’ll become more fragmented as a sector. If we learn to include these alternative approaches to volunteering, the development of volunteering in the future will be all the more rounded for it.

table_barriers_value

Online Community – Friends and Experts

The beginning

We often talk about how online community and social media can help promote services and increase their reach. What tends to get less attention is how online community itself can create a platform for delivering information and support services, not simply raise awareness about these services.

What do we mean here?

First, when thinking about how online community can deliver services, it’s easy to get caught up in the technical questions about the delivery mechanism. However, looking at online community through a tech perspective can only get you so far in how it can help deliver information and support services.

It can be more illuminating to explore this potential through a more sociological or psychological perspective, i.e. focusing on how people relate to each other in online communities, beyond the tech that enables these relationships.

Universal and holistic

 

In YouthNet’s case, the challenge it was founded to address back in the 1990′s was about opening up access to information and support for young people. The web has become a key way to making YouthNet’s approach both universal and holistic.

Holistic – across a broad range of issues

Online communities join up issues affecting the lives of young people, making it easier to put issues into a personal context. For example, tackling issues in the round means you can set an issue like housing support in a wider context of relationships and mental health, or an issue like drug use in the broader context of debt and sexual health.

This is an important difference that online communities have brought about in information and support services. For instance, while advice givers or information providers often focus on issues (that’s how most advice services are structured), the young person’s starting point is often much more confused and complex. Set in a personal context of the young person’s life, the issues that are affecting them are usually incredibly fluid and interlinked. It’s often hard for person experiencing the issues just to be able to explain and make sense of them. Online community with a more holistic approach can play a key role here.

It’s interesting that in terms of how the web’s structured following the success of the ‘Google’ model, access to information and support has depended on just how well you as a user can express what you need in terms of specific issues or keywords.

Universal – for all young people 16-25 years old

At the same time, online communities are proving that they’re a powerful way of joining up the people. With regards, support and information services particularly of note is the way online communities link together those affected by the issues and preserve what’s universal about people’s experience of these issues. Issues we may have faced or recognise we could face ourselves at a future point in time.

Online communities joining up people in this way, reinforce the message “you are not alone with the issues you face”. In fact, online communities where you share only what you’re comfortable sharing, can be a space where people can feel freer to explore the personal context and common humanity behind what can be incredibly emotive and sensitive issues. One particularly important contribution of online communities is how this universalist approach can bring both those directly affected by the issue at hand, together in open discussion with those not directly affected.

In terms of how the web’s structured and the rise of the ‘Facebook’ model, it’s clear that online information and support is increasingly mediated through our own personal online social networks. The starting point many young people now have in the search for information and support becomes the people they’re connected with, not necessarily the issues you identify with.

Ideal advisor: Friend and Expert

Many years ago, YouthNet commissioned some research. It asked young people about how they got the support and information they needed.

Out of the responses I remember reading, came the idea of the ideal advisor -a blend of two distinct personas.

●      The advisor as friend – supportive, provider of emotional support, non-judgmental, a good listener

●      The advisor as expert – someone that knows what they’re talking about, is a source of accurate info and an external perspective

What’s interesting is that with this idea of the ideal advisor lies a basic intuition: when it comes to offering information and support- no one person is enough.

In other words, it’s communities where we’re together, not as individuals acting separately, that are best equipped to respond to young people’s info and support needs.

No one person can easily fulfil both the role of ‘friend’ and the role of ‘advisor’. Each has its limitations:

●      The friend’s intimate understanding often lacks external perspective.

●      The expert’s specialist knowledge often lacks a personal touch.

There’s a growing body of academic literature on characterizing social relationships in this way that’s developing theoretical frameworks to better explain why these should be distinct social roles. For example, the work of Alan Fiske and Nick Haslam is a case in point which identifies four forms of sociality: Communal Sharing, Authority Ranking, Equality Matching, and Market Pricing. It’s interesting to note the strong parallels between idea of the ‘friend’ and that of Communal Sharing and Equality Matching on the one hand, and the idea of the ‘expert’ and Authority Ranking and Market Pricing.

Peer support and specialists

Online community adds something new to the mix between friends and experts. It can blend the values under which friends and experts operate. It can also challenge some of the age-old barriers that have existed between young people and support and info they need.

We know that online communities of friends can be strong – young people can express themselves online, they can feel heard, acknowledged, talking about the situation can help them make sense of their personal issues. Young people as friends online often re-evaluate their self-worth once they’ve supported one of their peers.

We know that online communities of experts can break down significant barriers that stand in the way of many young people’s access to the information and support services they need. Afforded anonymity, the time to express their issues in a way they’re comfortable with and on their own terms – young people reach out for expert intervention.

When you compare and contrast the values that ‘friends’ and ‘experts’ bring to online communities, it’s possible to detect the areas where these values merge.

For example, experts can learn about the benefits of encouraging discussion with the young people they want to engage. Through discussion and participation, experts can benefit from the hard-won insights of young people born of personal experience and knowledge.

Likewise, friends can gain a better understanding of the distinction between advice set out as balanced options grounded in empathy, and emotionally-charged discussion led by a well-meaning friend.

YouthNet’s changing role

If you’d asked us 10 years ago what the role of online community was, we would have probably have explained in terms of YouthNet’s role as a service provider.

In practical terms, that can mean many things: an editor, a moderator, a web developer, a volunteer manager, a partnership broker, and so on.

Today, the emphasis of these roles is very different.

As the idea of online community becomes more embedded in the everyday lives of young people, so it’s become a crucial means of opening up access to information and support for young people. It’s a special kind of service provision, which feels more like service facilitation rather than direct provision, i.e. with service providers on one side and service users on the other.

Facilitating community between friends and experts is in effect facilitating access to information and support.

How? In terms of roles:

●      Editors instil an editorial tone that balances the friendly warmth of a friend- with the eye for detail of an expert

●      Moderators help foster community understanding where there’s space for peer support alongside clear routes to the experts

●      Teams of advisors combine trained peers on the one hand with highly qualified specialists on the other

●      Volunteer managers develop support for volunteers -both from more experienced fellow volunteers and expert trainers or mentors

Online community is transformative

This subtle shift from provision to facilitation, shouldn’t be overlooked. It’s actually transformative when it comes to offering information and support.

For example, a transformation where those engaged in online communities understand and recognise that in the role of ‘friend’, they are themselves a source of support for their peers.

Or, a transformation where those in the role of ‘experts’ learn how to make their services more accessible to young people – in a way that overcomes young people’s practical and personal barriers that stand between them and the info and support they need.

In short, the tech behind today’s online communities may be new, but the challenge is the same.

Clearly, new technology brings with it plenty of new opportunities to take on this age-old challenge of opening up access to information and support for young people.

Whether we can seize this potentially transformative opportunity today, depends on whether or not we’re prepared to accept our new role: that of facilitating relationships and building community between the friends, experts, and the young people they seek to help.

 

Further info

Interesting examples of online communities blending experts and friends:

Netmums – Drop-in Clinic – online forum Parent Supporters (in the friend role) can refer questions to specialist partners (in the expert role)

YouthHealthTalk – is an online space for young people to talk through their health issues – linked to expert research of patients experiences

 

TheSite.org’s Discussion Boards – one of YouthNet longest established online communities

Video of this presentation is available here:

 

Watch live streaming video from youthnetuk at livestream.com


Machines screenshot

Social bots beware

The moral question Prof. Sherry Turkle posed in her talk about her new book “Alone Together” at the RSA recently got me thinking.

For context, Turkle’s talk was described in the RSA blurb as follows: “We begin to feel overwhelmed and depleted by the lives technology makes possible. We may be free to work from anywhere, but we are also prone to being lonely everywhere. In a surprising twist, relentless connection leads to a new solitude. We turn to new technology to fill the void, but as technology ramps up, our emotional lives ramp down”.

Technology, illusions and our social needs

Turkle believes the level of connectivity and the ‘always on’ phenomenon we have is not socially sustainable. As examples she points to email overload and our expectation of ever-decreasing turnaround times. This problem is compounded by our a persistent fantasy that improved technology in the future will solve this problem, when in reality, Turkle contends, technology is what’s exacerbating the problem.

In ‘Together Alone’ Turkle compares and contrasts this connectivity issue with the growing use of social robots. Both point to how “we expect more from technology and less from each other”. After many years of research, Turkle’s come to the conclusion that our use of technology poses profound social and moral questions. She gave the following example in her RSA talk:

“I had a strong moral reaction to giving robots to the elderly, and having elderly people try to make sense of the story of their lives. Talking about the death of a child, death of a spouse to a robot that did not understand. But that performed understanding of what these elderly people were telling them.”

This idea of the performance by technology as the source of moral incertitude is something I’ll come back to. What struck me initially was where Turkle was responding to questions from the audience.  There was the following exchange:

Member of audience: “…I would think the simple answer to a lot of the why questions you’ve asked is that someone can make money from it. And then I would ask you about this idea that the identities we create online are really just commodities for a company to use, so that we create the content and they use it as something to send advertising to people. And I wonder, if you could comment on the complicity between big business and technology and how that changes some of these ideas.”

Prof. Sherry Turkle: “Well, let me just say this… yes, sir…”

Aleks Krotoski: “Just to say let me just gather the questions first….

Prof. Sherry Turkle: “But, I mean I can just… no, no this one gets a yes. That’s why this is so hard… that’s why this is so hard [sic]. In other words, the mobile web the fact that we’re using the web as we walk around, I mean the mobile web was a research project and then launched as a set of apps. I mean you know that… we’re busy talking about the mores we should be developing, but there is an industry that is developing the applications and technology to give us stuff to seduce us in. So it’s… you know, so the answer to that is yes.”

The questioner seemed to put their finger on something that had been missing from Sherry Turkle’s narrative up to that point. It wasn’t clear to me whether she was simply agreeing that a lot of technological development is driven primarily by commercial interests, more than social needs. However, by questioning the moral basis for this particular use of social robots with the elderly, she seemed to be asking what basis there is for this use of technology.

Yet when the questioner solicited Turkle’s thoughts about whether social robots and the like are an example of the commercial imperative taking precedent over our best long term interests her answer feels slightly incoherent. Her answer was effectively affirmative in form, but failed to really give us much of a sense of the extent to which she believes tech producers (as well as the consumers) bear responsibility in resolving such uncomfortable moral dilemmas.

Sleep, dreams and illusions

Thinking this over, it occurred to me that there were some curious parallels with a theme from Adam Curtis’ first in a his latest documentary series: “All Watched Over By Machines Of Loving Grace“.

Curtis had been looking at the political implications of our relationship with technology:

“What some people were beginning to see was that the computer networks and global systems they had created, hadn’t distributed power. They had just shifted it, and, if anything, they had just concentrated it in new forms. And some of the computer utopians from silicon valley were also beginning to realise that the World Wide Web was not a new kind of democracy. But something far more complicated- where power was exercised over the individual in new and surprising ways.”

He had described this kind of dream (or illusion) with a geo-political twist, in terms of our reliance on machines leading us into the difficulties we experienced during the 2008 financial crisis:

“The Chinese money had led America into a dream world. But the reason so few bankers and politicians questioned it was because of their faith in computers. They were convinced that it was the computers that had brought the stability to the system. The machines created mathematical models that parceled out the loans and then hedged and balanced them so that there was no risk.”

Again it’s like we fell for the performance of computers (financial robots in place of social robots).

Machines screenshot

This quote from Carmen Hermasillo – Humdog – “pandora’s vox: on community in cyberspace” (1994) that Curtis referred to extended this parallel with both what Turkle had and hadn’t talked about. Below are excerpts from the original post by Hermasillo that Curtis paraphrased:

“i suspect that cyberspace exists because it is the purest manifestation of the mass (masse) as Jean Beaudrilliard described it. it is a black hole; it absorbs energy and personality and then re-presents it as spectacle.

This seemed to resonate with this question of the manufacture of social robots that perform understanding.

“it is fashionable to suggest that cyberspace is some kind of _island of the blessed_ where people are free to indulge and express their Individuality.”

“western society has a problem with appearance and reality. it keeps wanting to split them off from each other, make one more real than the other, invest one with more meaning than it does the other.”

This idea of splitting appearance and reality off from each other seemed to describe what was making Turkle uncomfortable with social robots: we are investing in robots who appear to be understanding us with more meaning than we should be. And so I was really struck by this part of Hermasillo’s original post (paraphrased by Adam Curtis) and how it unpicked the commercial imperative at work in the development of early online social networking. Just like Turkle’s questioner from the audience in the RSA, Hermasillo picked up (back in 1994) on how technology has become a means to commodify ourselves :

“i have seen many people spill their guts on-line, and i did so myself until, at last, i began to see that i had commodified myself. commodification means that you turn something into a product which has a money-value. in the nineteenth century, commodities were made in factories, which karl marx called “the means of production.” capitalists were people who owned the means of production, and the commodities were made by workers who were mostly exploited. i created my interior thoughts as a means of production for the corporation that owned the board i was posting to, and that commodity was being sold to other commodity/consumer entities as entertainment.”

The way Hermasillo put it was that with this new technology, we are literally selling our souls.

A warning in common

This relationship between technology and our social selves was explored back in 1973 by Guy Debord in the Situationist film: “The society of the spectacle“.

“Where the real world changes into simple images, the simple images become real beings, and the efficient motivations of a hypnotic behaviour. To the extent to which necessity is socially dreamed, the dream becomes necessary. The spectacle is the bad dream of a modern society in chains which ultimately only expresses its desire to sleep. The spectacle is the guardian of this sleep.”

The message is that we should be wary of technology’s capacity for performance. Here there may be an unlikely agreement between Debord, Curtis, Hermasillo and even Turkle.

The better the performance of technology, the greater the illusion’s disguise and our own alienation from ourselves.

Further info

Nexi (M.I.T. MediaLab) at Laval Virtual 2009 – video of people interacting with performing social robot ‘Nexi’

Update

Also heard the following quote from Sherry Turkle on Radio 3′s Arts and Ideas:

9.27- Sherry Turkle: …In the United States there’s a big technological movement to gameify the world, you know, gameify education, turn everything into a big technological game. Hello! You know, I don’t think so.

Int: That’s another variable that isn’t in the book (that’s not to complain) and that’s capitalism. This isn’t simply technology. This is agents that want to sell and structure experience so they can sell more. It’s not the technology that’s the worry here is it? It’s what humans are doing with the technology. And here I mean corporations.

Sherry Turkle: Yes, but the mobile revolution the corporation is selling you mobile connectivity so it can have you 24-7. I mean you had to invent mobile apps it wasn’t obvious that you’d want to be walking along the street connected all the time. So I’m saying hold on a second…

It’s not clear to me- Turkle seems to agree capitalism is part of the problem here- but declines to pose direct questions about how corporations behave, not just the people as consumers.

AVM Conference 2011

Managing the future of volunteering

AVM Conference 2011

Sean Cobley, Chair of AVM (left) with Nick Hurd MP, Minister for Civil Society at AVM's first conference.

The Association of Volunteer Managers had its inaugural conference today (9th March 2011) focussing on volunteer management and the Big Society. Nick Hurd MP, Minister for Civil Society addressed the conference setting out how he saw the role of volunteer management in the Big Society. He came armed with as many questions as answers, but the fact that he was there at all was surely testament to the recognition of volunteer management’s value to the Government’s current policy agenda.

A short synopsis of what Hurd shared: Big Society is about cultural change, it’s a long process and it’s going to be difficult.

“More than volunteering”

Interestingly, given the audience of professionals working in volunteering- he chose to underline the notion that Big Society is “more than volunteering”. That this point needs to be made at all, signals an underlying sense of how critical volunteering is to the Big Society. Volunteering may not be the be all and end all of the Big Society, but when all’s said and done it’s the idea of volunteering that often resonates the most.

Whatever the link between volunteering and the Big Society in the minds of policy makers, Nick Hurd insisted that volunteer management was a crucial part of the equation. He pointed to the funding specifically for volunteer management that the Office of Civil Society (OCS) is making available through the European Year of the Volunteer as just one example.

He shared a short anecdote about an encounter he had had with Baroness Julia Neuberger at the time of her work on the Commission on the Future of Volunteering. When he asked her for one thing that’s crucial to the future of volunteering she responded simply: “volunteer managers”. This was a Minister keen to build bridges.

Contradictory policy on volunteering

He addressed questions from delegates flagging up aspects of Government policy that seem to run counter to this expressed support for volunteering in the Big Society. For example:

  • Budget cuts to the voluntary sector including infrastructure will result in making it harder, not easier for volunteer managers to do their job
  • By making public service reform such a prominent aspect of the Big Society, public perception is that the Government is asking volunteers to step into fill gaps left by this deliberate retrenchment of the state. This perception is making it harder, not easier, to recruit volunteers
  • Mandatory work activity (JSA reform) runs counter to the ethos of volunteering and the voluntary sector. As a result, work programmes previously run on a voluntary basis with those out of work- would no longer make sense in the voluntary sector if they became mandatory. Again, this policy may lead to less volunteering, not more.

Nick Hurd’s response to the issue of budget cuts seemed to be: ‘we know it’s painful, but it is a temporary adjustment. It will be worth it in the long run’.

His response to the public service reform was to say that this public perception will change over time – and insisted that Government had a role to play in leading this change in perceptions and culture. In fact, he gave the impression that a large part of the Government’s approach to volunteering was in how it could be a vehicle for changing social attitudes to giving and social action. There are a number of policies designed to change the attitudes including the National Citizen Service that’s aimed at the attitudes of the nation’s 16 year olds, the “civic service” initiative which challenges civil servants to rethink their relationship to the communities they work with, amongst others.

In terms of contradictions in Government policy – at one stage Nick Hurd joked, “welcome to government”. But he did not accept the point about mandatory work activity and suggested this contradiction was more semantic, than actual, and could be overcome.

Investment in volunteering infrastructure

In terms of the Government’s role in fostering a vibrant and efficient infrastructure for volunteering in this country, Nick Hurd told delegates that he didn’t “need any lectures on the importance of volunteering infrastructure”.

He agreed it was important, but was not clear on how it could be funded in the future. He believed it should involve Central Government to a degree, but also the Big Lottery Fund and local authorities had to play their part.

Interestingly, he also floated the idea that longer term umbrella organisations should receive much more of their funding direct from their members or “customers”. If this could be achieved, then Hurd believed infrastructure bodies would become much more efficient than they are today.

At the moment, Hurd emphasised, the complex and fragmented system of funding is too thinly spread to make it effective and that too much of volunteer managers’ time is spent fundraising to make it efficient. This issue of infrastructure was one of the big questions that Nick Hurd came back to repeatedly: what kind of infrastructure do we need to be able to improve and shape the quality of volunteering experiences?

The role of the private sector

Another strand of the Government’s approach sketched out by Hurd included more effectively leveraging the links between local businesses and the communities in which they’re present. He spoke about a new initiative to develop “business connectors” who could help establish fruitful relationships for both the voluntary sector and local businesses. This was separate from, but could run in parallel with, the idea to train community organisers to do the same kind of work forging links across communities.

Hurd made reference to the support the Government has given to Chris White’s Private Member’s Bill that aims to make social impact and value a key requirement in the commissioning process in future.

It will be interesting to see whether these kinds of measures will effectively open up the space necessary for volunteering and volunteer management to play a role in service provision that can compete with private sector providers. Some delegates flagged up concerns that services built on volunteer management models would not be able to compete against private sector bids for contracts on price alone.

Professionalisation of volunteer management

When challenged Hurd accepted the development of volunteer management required nudging organisations to change their behaviour, and that it could not all be resolved by establishing the right kind of infrastructure. On the issue of professionalisation of volunteer management, Hurd somewhat baldly stated that he had no interest in this agenda and this should not be the agenda of any government. This [professionalisation], he said, was a matter for volunteer managers themselves.

There were no huge surprises in Hurd’s words, but it was refreshing to have a discussion that centred on how the Government understands what role volunteer management can play in the Big Society agenda. It formed the basis for what was a really informative and productive discussion on the future of the role of volunteer management. Long may this dialogue and discussion with volunteer managers continue.

Volunteering adding value to services taken away

There’s a mantra from volunteer management’s missing manual that’s often repeated. It goes something like this:

“the role of volunteering in public service delivery is to add value”

It comes with a caveat though: if no public service exists for volunteers to add value to, all bets are off. Up to now, that’s meant that volunteers that identify a social need (that no current public service meets), always have the last resort of mustering all the resources they can get their hands on and providing the service themselves.

New territory

This model of volunteering in public services built around adding value has developed over many years. In particular, the emphasis of adding value to established services seeks to avoid the spectre of volunteering roles substituting paid roles. Now with the Big Society we’re entering new territory. It’s a policy with the express aim of substituting public services that are publicly funded, with citizen-powered services that may be publicly and or privately funded.

As David Cameron restates in his recent defence of the Big Society:

“devolving power to the lowest level so neighbourhoods take control of their destiny; opening up our public services, putting trust in professionals and power in the hands of the people they serve; and encouraging volunteering and social action so people contribute more to their community”

Despite these kinds of references to how volunteering is at the heart of the Big Society project, it’s still not clear what it’s impact on volunteering will be. One defining feature of Big Society policy is how public service reform will impact on how we think about volunteering.

Too often this debate has been framed as two competing assumptions about whether volunteering and voluntary action are:

  • a ‘nice to have’ because they provide additional goods and services of public value; or,
  • a fundamental part of our society because they are the way we can access many public goods and services at all.

These competing visions of volunteering are nothing new, and actually aren’t really in competition at all. Despite how they’re often presented. Now with Big Society reform on the policy agenda it feels like there’s a new impetus to better understanding the tension between how these two visions intersect. Changing how these ways of approaching volunteering come together could mean a radically redefined sense of volunteering, not just in public service delivery, but beyond.

Volunteers complement and supplement

When I saw Janet Fleming citing the ‘adding value’ mantra in her post, “Placing a volunteer in a key role raises many issues” for the Voluntary Sector Network’s blog, it struck me just how this prevailing consensus about volunteering is being challenged by the current Big Society debate.

Fleming illustrated the thrust of her argument about volunteering at a senior level in an organisation by quoting the agreement between Volunteering England and the TUC:

  • The involvement of volunteers should complement and supplement the work of paid staff, and should not be used to displace paid staff or undercut their pay and conditions of service;
  • The added value of volunteers should be highlighted as part of commissioning or grantmaking process but their involvement should not be used to reduce contract costs;

This agreement highlights why the mantra about volunteers adding value has featured so prominently in thinking and practice in the UK over the last decade: job substitution. For many years the emphasis has been on ‘involving volunteers’ in the delivery of public services. For example, in 2003 the National Centre for Volunteering produced a report typical of the time called “Changing the Face of Social Services – Volunteers adding value in service delivery” (PDF). It provided guidance on good practice for involving volunteers in public services:

First of all, it’s important to decide if you actually want to involve volunteers. Try talking to peers and colleagues in other social services departments or NHS Trusts to help you make your decision. You’ll need to ask:

  • Are there specific projects or departments you’d like to involve volunteers in, and are there roles for them to complement your service?
  • How will they add value?
  • How will they help you to deliver your strategic plan and meet your objectives? [p.21]

In 2008, the Commission on the Future of Volunteering essentially reiterated this position, albeit in different tone, when it recommended that:

“…Where employers involve volunteers in their work, which many charities do as a matter of course. There is more scope for developing this in the public sector and, where it is delivering services on behalf of the state, the private sector (for example, care homes and prison services). The critical tests are that volunteers add genuine value and do not substitute for core service provision.” [p.11-12]

However, this position assumes we’re clear about what exactly ‘core service provision’ is. With Big Society and the very deliberate retrenchment of the state the official goal posts have moved. We’re now radically unclear about what current ‘core service provision’ is. In other words, where are the services and what future is there for the services that volunteers can add value to?

Big Society redefines volunteering

Big Society proponents appear to have another vision for the role of volunteers (otherwise known as citizens contributing to their community). Volunteers’ activity could well play a part in deciding where local communities draw the line between essential and non-essential services. Voluntary action may be both arbiter and agent- helping to decide what services exist and helping to carry them out too.

However, by giving volunteering such a double meaning risks politicising the act of volunteering to help with the delivery of local public services.

  • If I volunteer for a public service that’s no longer considered as ‘core service provision’ and has lost its funding, how will volunteering with the service impact on the professionalisation of that provision?
  • Will engagement of volunteers fill a short term gap in capacity to deliver a service? Or will volunteering with the service undermine the future case for scarce state funds?
  • Will the costs of volunteer management be recognised and met by local authorities contracting out services?

In such a highly charged atmosphere where the issue of what services are part of core provision is debated, the choice to volunteer may well have ramifications beyond the volunteering role itself.

Many proponents of the Big Society seemed remarkably relaxed about this fundamental change in our conception of volunteering in public services and its possible politicisation.

Lord (Nat) Wei, a recently appointed politician, seems more relaxed than most. His comment, “there is a myth that Big Society is all about volunteering” sought to downplay the significance of a key Big Society advisor within government cutting down on his own volunteering. His response to the furore surrounding the announcement about his new working arrangment, was symptomatic of the Big Society argument that we need to loosen certain established ideas about what volunteering is. Yet it’s striking just how little debate there is about what volunteering will be like in the Big Society given how fundamental it is to the policy.

Stakes are big

In Greater London Volunteering’s (GLV) Principles of Volunteering:

“Volunteer roles should enhance the activities of a charity or social enterprise, unless, and particularly in the case of wholly volunteer-led groups, it would otherwise fail to have sufficient staff resources to conduct its activities”.

This idea of volunteers either “adding value” to services or providing them as a last resort (volunteering to provide services that neither the public or private sector provide) needs to be joined up. How they’re joined is crucial because it reflects the delicate balance in the voluntary sector between empowering volunteers and fostering greater professionalisation. Badly managed volunteering can undercut the hard won and often fragile professional development of the voluntary sector’s workforce. The fine details of this issue seem lost on many Big Society proponents whose first reaction is to assume a professional voluntary sector is some kind of tautology brought about by misguided Big Governmentalists.

Public service reform

David Cameron insists that Big Society is not related to the cuts in public services. It may not be connected with the need to reduce the public deficit, but it seems a curious thing to argue that a reduction in funding for public services is not connected to the idea of the retrenchment of the state. The upshot of this retrenchment, cuts or no cuts, means that we’re entering a period where the Government is effectively changing the terms about which public services the citizen should expect the state to underwrite.

Public service reform is to be driven, in part, by voluntary organisations and charities involving volunteers and delivering services. To facilitate this, the Government back in December 2010 removed the Two-Tier Code on public sector service contracts:

“The Coalition Government has committed to opening up government procurement and reducing costs. It has also set itself the aspiration that 25% of government contracts should be awarded to small and medium-sized businesses.”

SME’s, social enterprises, charities, voluntary groups and staff owned mutual providers are all conceived of as potential providers of public services. With a Big Society Bank to help finance and capitalise new service providers. This bank will be funded by commercial banks on a commerical basis. Cameron has pledged that charities will be able to competitively bid for public service contracts.

Charities will have the opportunity to exchange grant-based income with contract-based income and commercial loans. It’s a process that would seem to encourage charities to view the volunteering they foster as a means to an end (delivery of the contract), rather than an end in itself. The story of the WRVS volunteer-run hospital tea-bar in St Albans Hospital (via Karl Wilding) that’s making way for a private franchise high street coffee shop, seems such a poignant example of this transformation in the way volunteering may well evolve in organisations that adopt more contract-based practices. Experience shows that when we lose sight of volunteering as an end in itself, all too often it becomes undervalued and expendable. Can the idea of volunteering as an end in itself persist against a backdrop of contracts?

Redrawing the line

The offering of service contracts is linked to the policy of ‘payment by results’. Core services funded by right will decline, replaced by services where providers are paid by the results they achieve. This means that there will be increasing uncertainty about the future of different public services. Libraries are a prominent and controversial example of the redrawing of that line.

The government was advised in a KMPG report (PDF) to implement “aggressively, consistently and systematically” a new policy of payment by results. When it comes to redrawing the line on what deserves public financial support, the report’s authors Alan Downey, Paul Kirby and Neil Sherlock, all KMPG partners, cited the example of public libraries:

“Local government should seek to devolve to the most local level possible and to encourage communities to take over services. One example would be libraries. Libraries face funding challenges – in that they are more discretionary than other services…”

The give away is that when the authors talk about “encouraging communities to take over services”, in the next breath they mention “funding challenges”. The retrenchment of the state is quite clearly about reducing the amount of money spent by the state. No bad thing. However, anyone in volunteer management knows it is a mistake to see volunteering as a cheap option. As Jayne Cravens has succinctly argued on her blog – volunteer empowerment can be about many things- but if the overriding driver is “saving money”, then volunteer-powered solutions are not the answer.

New perspectives on an old debate

And so this takes me to a final reflection about how those in volunteer management are often curiously polarised by this debate about added value. Whether volunteering should focus ‘adding value’ to already existing public services or whether volunteering’s real value is providing safety net services in the absence of other public services is a matter a considerable debate.

As the Big Society debate deepens and policy is enacted on the ground, the implications of this policy on volunteering come up against new questions.

  • Are we too locked into this view that volunteering is primarily about adding value when it comes to public service delivery?
  • Are we in danger of advocating volunteering for the sake of volunteering, rather than for the sake of service delivery?
  • To what extent is the Big Society forcing us to rethink the relationship between volunteers, voluntary sector professionals and public sector professionals?

Look forward to discussing these issues in the days, weeks and months ahead :-)

Update

Interesting link to report commissioned by the Community Development Foundation about volunteering in public roles (mapping civic activists to use their terminology) – it complemented the ongoing national evaluation of the Take Part pathfinder prog.

Origins of the moral sense in volunteering

In Ian Hislop’s latest series on the BBC, “Age of the Do-Gooders” you can see the origins of the sense of morality that underlies our conception of volunteering today. He starts off with the question that he posits was the driver of this new moral sense in Victorian Britain: “What can we do?”

Isn’t this just the question that lies behind today’s volunteering?

Hislop starts off looking at the examples of this Victorian do-gooding through six individuals (paraphrasing from the BBC website):

  • William Wilberforce – his successful campaign to abolish slavery which was just one part of his campaigning (he also campaigned against duelling and helped found the RSPCA), gave a moral basis to this 19th century movement.
  • Robert Owen and his model mill town at New Lanark in Scotland
  • Thomas Wakley, founder of The Lancet, who exposed the fatal consequences of cronyism in the surgical profession
  • George Dawson, inventor of the civic gospel which inspired a generation of Brummies to take responsibility for their city.
  • Charles Trevelyan, who battled to make the civil service a meritocracy
  • Octavia Hill, a pioneer of social housing, despite her opposition to cash hand-outs or anything that might create a dependency culture.

Volunteering: social change one step at a time

The concept that William Wilberforce and others believed in was that rather than a tumultuous social revolution at the top (in the mold of the French Revolution), the idea was that social improvement could be arrived at one small step at a time and everybody could play their part.

It strikes me that this is the moral basis and driving belief that binds our sense of the importance of volunteering today.

Each of the examples that Hislop picks out, help tease out the many tensions and contradictions that we’re struggling with today in the way we approach our thinking about volunteering.

What is the social good we’re volunteering for?

Wilberforce puts the question, “what is the social good?”, at the centre of our sense of citizenship and moral responsibility to others. What defines volunteering as volunteering today is our sense of social good. If we’re not clear about what is a social good, we’re not clear what is volunteering. I think the idea of beneficial social impact is one of the two fundamental criteria as to what is volunteering. There are echoes of this in the public benefit clause in charity legislation.

Trading individual freedom for the greater social benefit- at what point does it cease to be volunteering?

Does volunteering need to be voluntary if the social good imperative is high enough? Robert Owen‘s actions highlights the contradiction of obliging citizens to do good for the benefit of themselves. Hislop cites the example of residents committees appointed to inspect the cleanliness of tenants in the housing Owen provided workers in New Lanark. Many critics said it was a paternalistic and autocratic approach, it was the absolute opposite of freedom.

In other words, it a a criticism that highlights the tension between moral imperatives (social good) and freedom. This is interesting as today we consider positive personal freedom and beneficial social impact to be at the heart of volunteering.

What are the moral standards that join the professional and the amateur?

Thomas Wakley wanted to democratise access to information about current medical knowledge. Wakley’s work founding the Lancet shone light on the importance of ethical standards, scrutiny and accountability for the work that was supposedly in the wider public interest. This centrality of moral standards provides the nexus for the values behind the professional and amateur sense of honour.

What is our personal responsibility to meet social needs?

George Dawson – don’t ask what you can do – ask what more you can do. He was a believer in civic virtue. The civic gospel he developed was about being proud in your community and thinking about what you do for others in your community. Dawson’s questions go to the heart of our current soul searching about volunteering’s call to action- what responsibility do I have to contribute to remedying of the social needs of those around us.

Professional servants of the wider social good

Charles Trevelyan asked the question of the link between public service and the civil service. Seems to be something Cameron is harking back to with his phrase a civic service rather than a civil service. Cameron said in July 2010:

“I hope that over time, we can start thinking of civil servants as civic servants because all of you do the jobs you do because you care about the future of this country.

“And I hope we will have a permissive regime, where if you are taking part in the Big Society, you are involved in a project in your local community, or in a volunteering activity, that is something your workplace will actively encourage.”

Trevelyan’s callous line on the Irish famine where he blamed Irish families for the famine, underlines the moral controversy of basing actions on perceived social good.

For example, he described the famine as:

“The judgement of God sent the calamity to teach the Irish a lesson, that calamity must not be too much mitigated. …The real evil with which we have to contend is not the physical evil of the Famine, but the moral evil of the selfish, perverse and turbulent character of the people”.

While morality can provide a powerful driver for social change, it can also lead to the blaming of the victims of misfortune themselves if they don’t respond to the call to action and volunteering, branding them authors of their own problems.

I remember in a previous role in community development how the call to volunteer could easily become a double-edged sword. Those who volunteered would be generally praised, but it could equally lead to those who failed to respond to the call to be disparaged in the eyes of their peers. So the case of Charles Trevelyan reminds us that moral drivers can often also lead to social inaction or harmful social impacts, just as they can to beneficial social action.

It’s interesting to juxtapose this view with that of Robert Owen who believed in education and labour reform because it was the environment that people lived in that affected their life chances.

Honour and dignity between the servant and the served

Octavia Hill‘s experience highlights the issue of the relationship between the volunteer’s providing public service and those benefiting from the public service. Hill worked to improve what we now describe as social housing- not least through making the relationship between tenant and landlord more personal and professional along the lines of social work. Hill is widely credited with founding modern social work. This relation is all about finding the balance between one which is overly formal (rigid, inflexible,cold) and that which is overly informal (confused,biased,subjective).

info_data_know

Volunteer- what’s in a word?

This post started as I got sucked into using Google Labs’ Ngram Viewer- a tool that offers visual representations of the usage of words in books published going back 500 years ago.

Let’s put the statistical complexities to one side for a moment, what makes this fascinating is that it offers us a kind of visualisation where words become proxies for all sorts of concepts and actions in our culture/s. For example, take this ngram below.

Information – Data – Knowledge

The blue line is ‘information’, red line is ‘data’, and the green line is ‘knowledge’ and their level of usage in books since the year 1700.

For sure, there are different ways of interpreting this graph. One might be that while our perception of the amount of information seems to be increasing over the centuries, knowledge is relatively constant. A pithy summary might be that: more information (and data) does not necessarily lead to more knowledge.

It occurred to me that it might be fun to check out what ngrams tell us about how our use of the word ‘volunteer’ has evolved.

So first up is the word ‘volunteer‘.

Volunteer

It shows the growth of the use of the word ‘volunteer’. First, it bares out the historic use of the word volunteer in a military context. The peaks coincide with major wars that affected the English-speaking world: Napoleonic wars in early 1800s, American Civil War (1861-65), First World War (1914-18) and to a lesser degree the Second World War.

This decline in usage seems to suggest that already by the Second World War, the word volunteer was losing its distinctive and overriding military meaning. In addition, what’s striking is how usage of the word has steadily increased since the Second World War.

It points to the fact that we at a historic high in usage of the word volunteer.

Up to now it was only possible to look at trends through Google data on searches. This shows that the use of the word ‘volunteer’ has been pretty static. If anything, it’s gone down a little bit.

What’s interesting with the Ngram Viewer is that it holds out the possibility to get more historical perspective on the use of the term ‘volunteer’.

We know from sources across the centuries that the word ‘volunteer’ was used almost exclusively in a military context (particularly at sea). A cursory Google Book search bares this out with some publications about volunteering in the 19th Century.

A look at the records from the Old Bailey that include transcriptions of verbal testimony during trials between 1674-1913 gives more of a flavour of this. In particular, it offers a vivid insight into how the word ‘volunteer’ was used in spoken English many, many years ago.

Here are some typical examples:

“John Breams, The Younger Brother, was Condemned for the same Murther of Henry Hutton. He denied not that the dead person was run through by him; He was a Volunteer in the Sea-service very lately; He said that he did heartily repent, that he was drunk when he committed the sin of Murther…”

- A True ACCOUNT of the BEHAVIOUR, CONFESSION, AND Last Dying SPEECHES Of the Criminals that were Executed at TYBURN, On Wednesday the 20th of December, 1693.

“His character was exceeding good; he suttled for the camp both at home and abroad; he never was punished neither at home nor abroad, to my knowledge; he is in the same regiment with me, but not in the same battalion; he went a volunteer into another, when the volunteers went abroad, and he was of very great service to us abroad; he has a family, and has endeavoured hard to bring them up.”

- William Chamberlayne, Theft > grand larceny, 5th April 1758.

“He had before told me, that he was a native of Hampshire, but of a French descent, as he believed; was under 24 years of age; that his father was a gentleman; but both his parents were dead. He was enter’d a volunteer on board the Fougueux man-of-war, when eight years of age, at 17s. 6d. a month, and walk’d the quarterdeck; he was afterwards midshipman aboard the Bristol, three years; then in the Antigua sloop, two years and upwards; then in the Nassau, six months; in which he returned from the West-Indies, and was paid off at Chatham.”

- THE ORDINARY of NEWGATE’S ACCOUNT of the Behaviour, Confession, and Dying Words OF FIVE MALEFACTORS, VIZ.- Ordinary’s Account, 20th April 1761.

If you change the terminology to ‘volunteering‘, it shifts it slightly to more recent usage. Though it is still predominantly military (with the peaks correlating with the major wars cited above), it does accentuate the sharp post-war increase.

Volunteering

Comparing terminology the word volunteering has been overtaken by the use of the phrase ‘community service‘ in the late 1970s. It’s interesting that the origin of the use of the phrase ‘community service’ [red line below] seems to be at the time of the First World War.

It seems to suggest that community service has been a powerful bridge between the military and civilian forms of engagement. So while volunteering as a concept is firmly rooted in a military context, community service increasingly common usage also has it’s first tender shoots in a military context.

What then happens with the Second World War is that there’s a lag between ‘volunteering’ usage and ‘community service’ usage- from which usage of ‘community service’ as a term grows and grows- eventually outstripping ‘volunteering’ today.

Volunteering – Community Service

With connected concepts there are also insights. For example, with the phrase ‘civil society‘ you get two peaks. One at the beginning of the 1800s when it was associated more with the emergence of a new non-militarised society. At this time, civil society was a term used in political argument, spurred on by Jean-Jacques Rousseau amongst others. But it’s striking how the post-modern version of the concept has rocketed since the early 1980s.

Civil Society

Macro-level terminology is changing the language of how we explain the meaning of volunteering. In particular, with the growth of the web, the term ‘community’ has been used more and more. In the last few years, the word ‘community’ has started to appear more in published literature than the word ‘society’ [blue]- a word that emerged suddenly at the beginning of the 19th century in relation. Perhaps this is because of the links between the concepts of society and state, that the looser construct of the ‘community’ fits better in an online world where hard divisions between social groupings along state lines are disappearing.

Society – Community

Other concepts that are often associated with volunteering, such as ‘donations’ and ‘alms’ give a more complex sense of the change in language usage. Though less, ‘donations’ has tracked ‘alms’ since the 1700s.

Only recently, really since the beginning of the 1970s has the word ‘donations’ [blue line] been used more than the word ‘alms’. Amongst other things, it suggests how much of the terminology around volunteering has historically been heavily influenced by religious concepts.

Donations – Alms

Rights – Duties

Gap between rights [blue] and duties [red] is opening up, particularly in the post-war period. It seems the trend has been to define rights, rather than discern duties. It’s interesting in relation to the debate around volunteering as a right, or as a duty to others.

Volunteer – Amateur

The idea of the amateur [red line] was popular during the Second World War, then has steadily declined. 1970s feel significant which is when the idea of volunteerism overtook amateurism.

Volunteer Management (1950-2008)

Almost as a postscript- volunteer management isn’t really mentioned before 1965, becomes stronger in the 1990s and then has rocketed in the last couple of years [graph above has zero smoothing].

Spanish: voluntariado – voluntarios – voluntario

In Spanish there’s the same issue with the military connotations of the word ‘voluntario’ (volunteer) or ‘voluntarios’ [red line]. In this case of Spanish literature, the graph demonstrates the focus on the battles in the emerging independence of Latin America in the 19th century. The idea of the ‘voluntariado’ is unheard of until very recently- a concept that is used almost exclusively in the context of social action rather military action.

French: bénévolat – volontaires – volontariat

In French, the word “volontaire” and “volontaires” (red line) remains strong in the language- closely associated with the military. The word ‘volontaire’ is also used to describe actions that are voluntary (as in the general sense of it being ‘of free will’). A way to cut out this usage and stick to just the noun ‘volontaire’ is to search under the plural.

In French, the term “benevolat” [blue line] (graph below) from the latin for ‘good will’, has been used only fairly recently to describe volunteering in the context of social action or social benefit. “Benevolat” is a term that enters the literature in about 1975- perhaps this is a little like the concept of ‘Ehrenamt’ in German. “Benevolat” and “Ehrenamt” are roughly translated as volunteering.

What’s really interesting though, is how terms like ‘benevolat’ have been retrospectively applied. A search on Google by timeline (which organises content by the time period it’s concerned with- rather than date of publication) shows writers have used the term ‘benevolat’ to describe all kinds of volunteering and other activity right back as far as 1860.

Benevole” which has become a term to denote volunteers- those who participate in “benevolat” activity. It shows again the uptick in usage of this term from 1975.

German: Ehrenamtliche – Freiwilligenarbeit – Ehrenamt – Freiwillige

In German, the way the volunteering is described and changing is fascinating. Words like “Ehrenamtliche”, “Freiwilligenarbeit” and “Ehrenamt” have been increasingly used to describe volunteering- more than “Freiwillige” [yellow line above] which has a more military links, particularly between 1930s and 1940s.

Though uses like “freiwilliges soziales Jahr” mean Freiwillige is the more generic term of choice to describe volunteering. What’s particularly striking is how the more modern concept of ‘Ehrenamt’ [green line] has increased and is almost on a par with the more traditional term “Freiwillige” [yellow line].

Anyway, will leave it at that- have a go yourself and share what you find. Cheers.

PS: for endless fun check out the ngrams tumblr blog :-)