Participation, volunteering and the social web
Volunteering
Volunteering in the round
Jan 15th
What’s happening to volunteering? It’s an oversimplification to say volunteering is becoming increasingly institutionalised. However, something is definitely afoot.
In this post, I’m going to try and break down what this process of institutionalisation of volunteering might mean.
I think it’s possible to identify different levels so I’m going to present six possibles.
Whatever the case, what’s happening to volunteering is complex.
Institutionalisation covers a lot of ground. It’s important to see it as a continuum. In the middle of the process it’s hard to categorically say whether this or that kind of volunteering is “institutionalised”. At the extremes, it tends to get clearer.
Institutionalisation is also a gradual process. It’s been developing over many decades, if not centuries.
Looking at the kinds of volunteering around today, the picture is clearly very mixed. The extent to which institutionalisation of volunteering is happening, probably depends on more immediate factors like the nature of the volunteering in question and the scale on which the volunteering is taking place.
Setting out the levels can be useful to help us better understand what’s influencing the development of volunteering today.
1. Networks – modes of giving (non-financial)
A key sign of institutionalisation is the shift away from giving to people we know, such as with one-to-one giving or communal giving that’s rooted in specific communities. With institutionalisation there’s a distinct shift towards giving to people we don’t know, through intermediaries like an institution such as the church, the state or an formally constituted organisation. In fact, as this aspect of giving has become more institutionalised, we’re often giving to people we don’t know, even after we’ve volunteered. For example, a volunteer giving blood will rarely know the specific individuals they are helping.
- Give to people we know (communal or one-to-one giving) – direct reciprocity (level of a community)
- Give to people we don’t know (via institutions, state, organisations) – indirect (generalised) reciprocity (level of a society)
This dimension of giving to strangers is an important feature of the institutionalisation of volunteering. Many definitions of volunteering deliberately exclude giving to relatives, the effect of this is to focus volunteering on the more institutionalised type of giving.
In the Giving Green Paper, we highlighted a number of schemes across the country which facilitate and promote sharing between people who may never have met before – for example, time banking and complementary currencies. [Giving White Paper - Cabinet Office, UK Government]
Mutualism and self-help which by most definitions are recognised as volunteering, tend to be based on a model of giving that’s more aligned to direct reciprocity. Close-knit, smaller scale communities where givers and receivers know each other and reciprocate in turn, are a far cry from the more institutionalised volunteering of giving to strangers, that’s behind most common usage of the term ‘volunteering’ today.
Indirect giving: service user and provider
There’s a growing assimilation culturally, of this principle of a more generalised reciprocity. The growth of this principle is connected to the development of volunteering where people frequently step forward to help those they don’t know. We don’t even expect to meet or get to know those we help directly. And if we do get to know them, we often assume there’s not a direct gift relationship between the service user and provider.
It’s ironic, but this change is often framed by the language we use. When it was introduced, the term ‘service user’ jarred with the notion of gift exchange where both participants are giver and receiver, both are users and providers.
It’s the norm that the giver doesn’t expect the receiver to be able to help them in the future and reciprocate. The rise of the concept of social capital is an attempt to quantify this proliferation of generalised reciprocity, driven partly by the development of volunteering.
Institutionalising reciprocity: filling the tangibility gap
The growth of giving on the web has reopened this discussion about these different kinds of reciprocity: direct and indirect, in human relationships. Technology seems to offer new ways to render reciprocity more tangible, something policymakers aspire to. When a reciprocal relationship is direct the impact is usually very tangible. Tangibility has become an issue because of the push to more indirect forms of reciprocity, behind this is the trend for greater institutionalisation. It feels like we turn to institutionalisation to fill this tangibility gap.
Online communities are opening up new opportunities to forge ‘giving’ networks across and beyond societies in new and different ways. Much online giving in this way has challenged the presumption that giving will become increasingly institutionalised. The rise of the language of participation presents a renewed challenge to the presumed dichotomy between user and provider.
Online communities either provide new ways for givers to connect with receivers and reciprocate, or it enables gift economies to scale without the need for formal and traditional intermediaries such as a charity, state agencies or religious entities.
2. Resources – financial capital
The next level is understanding the growing importance of financial resources in enabling volunteering to take place. Volunteering that’s financed through free (libre) donations (without strings attached) is not institutionalised. Often these donations are small gifts in kind, where it’s the volunteers themselves who pick up the costs incurred as part of their volunteering. However, the greater the operational costs and the bigger the need for financial certainty, the more institutionalisation is on the cards. It becomes a cycle: growing volunteering, requires more resources, which in turn require higher volunteering outputs, which down the line need yet more resources.
Volunteering at scale often requires an investment that needs to be resourced by mechanisms such as:
- grants that are formally agreed,
- service contracts that are commissioned,
- services that are purchased/transacted, or;
- funds restricted to a particular charitable purpose
While these costs are diffuse and low level, volunteering activities remain largely uninstitutionalised. However, as costs and scale of demands increases, so does the pressure to institutionalise the volunteering doing the heavy lifting. Moreover, there’s often pressure institutionalisation creep from those entities that agree to bankroll the development of volunteering.
- Volunteering as an end in itself – financed by free/libre donations not linked to actions (generalised)
- Volunteering as a means to an end – financed by commission, contract or transaction – linked to actions (particular)
Over time, these different models of funding, whether by grant or by commission, seep into the way we talk and think about volunteering. For instance, describing volunteering as a currency (see complementary currencies as referred in the Giving White Paper), a type of gift exchange or means of achieving an organisation’s mission. These developments are a direct response to the changing nature of the way volunteering is financed. This growing requirement to finance volunteering at scale, has led to greater institutionalisation.
Scaling and distribution of volunteering
Once again, the web presents opportunities to rethink this model by reducing the costs of scaling volunteering, distributed giving and linking the giver with receiver. These elements effectively counter the trend towards approaching volunteering a means to an end. If the same scale of volunteering impact can be achieved through distributing the workload across a network of volunteers, there’s the prospect of new funding models where the burden of funding volunteering can also be distributed. Currently, the ways in which these models can be applied to volunteering is being explored, but it offers a possible route to funding high-impact volunteering in a less restricted, less institutionalised manner.
Where volunteering activities are primarily financed by libre donations that are unrestricted, volunteering can afford to be primarily an end in itself. However, as funding begins to become increasingly tied to more and more specific outcomes and deliverables, so volunteering becomes primarily thought of as a means to an end, and takes on the feel of greater institutionalisation. Institutionalisation, after all, comes about largely because it is a means to an end.
3. Aims: rights and duties
Volunteering as a gift relationship is built on the twin ingredients of freedom and impact: positive personal freedom and beneficial social impact.
The motivation for volunteering can be explained in terms of rights and duties. On a very simple level, volunteering balances the right of the individual to be able to freely give as they wish, with the acceptance of the duty to bring about beneficial social impact. All volunteering activities are a mixture of these two principles in varying amounts.
- Volunteering as a way to give as you wish (rights-based)
- Volunteering as a way to achieve socially beneficial outcomes (duty-based)
Volunteering that’s low level and on a short time scale, may often not be able to demonstrate tried and tested impacts. However, they have enormous value in that they are based on people freedom to respond to needs they identify and wish to tackle. At the same time, it’s this kind of volunteering that tends to be less institutionalised.
On the other hand, volunteering activities as they become more established and embedded in a community, engender a duty to maintain and support this work on the part of its volunteers, where the beneficial impact is a matter of record.
An example of a voluntary activity that has become thoroughly institutionalised over many years after becoming a key civic duty is jury service. In ancient Greece, jurors were selected from volunteers. Today, it is barely recognisable as a volunteering activity, given the sanctions available to the state to enforce it. However, it is still a service with no pecuniary reward to the individual carrying out their duty and responding to their jury summons. The juror takes an oath to give “a true verdict”. As such, this is still a giving activity of sorts, but one so weighted towards duty that it has become profoundly institutionalised. Despite its historical roots, it is no longer volunteering in any meaningful sense.
History is full of these kinds of examples where voluntary action has emerged out of the liberty to respond to a social need, and once established has become a question of service and civic duty. From the police to firefighters, from the military to medics, from holders of political office to religious leaders. Each have very distinct histories. All though show how volunteering can become institutionalised over time, by making the transition from individual responses to immediate need, through to an acceptance of an established duty.
4. Ethos: culture of volunteering
As volunteering becomes more institutionalised it is increasingly possible to codify and articulate the ethos and moral values central to it.
- Amateur: uncodified ethos, unorganised labour, unrestricted access to the labour market (no regulated training and qualifications)
- Professional: codified ethos, organised labour, restricted access to labour market (regulated training and qualifications)
The term volunteering is value-laden. However, these values whilst they remain uncodified are a matter of individual preference and public debate. Once they become codified, there is a body that is credited with the authority to adjudicate and make substantive decisions about what that ethos is. It’s no longer simply recommended good practice, it’s enforceable practice.
As institutionalisation progresses, this authority restricts access to the labour market by enforcing sanctions and upholding quality standards. For example, the General Medical Council can decide which medical practitioners are registered, while Ofsted can decide which childminders are registered to provide childcare. Professional bodies can organise labour to leverage political and economic power to achieve its strategic objectives. Qualifications and training are no longer simply added value, they become the minimum requirement to entry.
At this point volunteer management has a body of knowledge and different professional codes exists around the world, there are no professional qualifications that serve as a minimum requirement. There are more and more people who see themselves as volunteer managers, knowledge of ethical codes and professional standards is not high.
5. Structure: formal and informal volunteering
How volunteering activities are structured is one of the most obvious and explicit forms of the institutionalisation of volunteering.
- Informal: individuals, groups and unconstituted associations (subject to general law)
- Formal: (formally constituted) organisations, charity, state, corporations, companies (subject to specific law)
There is a clear range of structures starting with individuals on their own and groups that are completely unconstituted, right through to other structures such as charities, companies and state agencies that are formally constituted and legally recognised. These more formal structures provide legal and bureaucratic frameworks in which volunteering takes place. Formal volunteering is in this sense closer to being institutionalised.
6. Need: Services
Volunteering provides services addressing the needs of the people using these voluntary services.
- Particular: volunteering that addresses the needs of a specific community
- General: volunteering that addresses the needs of all society
There is a range of these needs from those providing ‘particular’ services, to others providing ‘general’ or ‘universal’ services. Volunteering activities have traditionally been understood as adding value to public services. The difference has to do with the how widely those services are understood to hold moral responsibility to those in need and be publicly accountable to them.
Services that aim to provide particular services to specific users, have a limited moral responsibility to a specific community. However, over the last 50-60 years in the UK, public services have traditionally been delivered by the same agency (the state) that accepts this broader moral responsibility to all those in need across the whole society (whether that extends just locally or nationally).
An example might be the difference between the UK Neighbourhood Watch network and the police. Neighbourhood Watch provides a service in particular communities where people volunteer. The police service takes on a more general responsibility across all society in the UK. While Neighbourhood Watch might be able to reasonably argue their accountability is restricted to where they’re present, the accountability of the police is much broader, i.e. they’re an institution. The greater this moral responsibility and accountability of voluntary services extends, the closer it comes to institutionalisation. Another interesting case in point is the relationship in the UK between the RNLI’s (voluntary) search and rescue responsibilities and the responsibility of the Maritime and Coastguard Agency (state).
The policy ideas floated along with the Big Society have courted controversy precisely because they seek to shift the moral responsibility of voluntary services from limited sections of the community, to taking on moral responsibility for the needs of society as a whole. For example, while a voluntary services might in the past seek to add value by filling the gaps not met by public libraries, now voluntary services are aiming not just to fill the gaps, but to take over the public library itself. Once it does, it takes on a wider moral responsibility for all users needs. In addition, volunteering is positioning itself as a means to an end and angling for commissions to deliver specific services. This all adds up to greater institutionalisation of volunteering.
Conclusions
So how can we identify institutionalised volunteering? Why would we want to?
This is not about oversimplisticly labeling institutionalised volunteering as bad, and volunteering that isn’t institutionalised as good.
It’s about fighting for a balanced approach to volunteering that includes both volunteering that’s institutionalised and volunteering that’s not. Neither is necessarily better than the other.
In practical terms we need to encourage:
- Policymakers to address volunteering in the round, and not just focus on an institutionalised outlook of volunteering and giving
- Researchers need to spend more time to understand and analyse the complex relationship between volunteering and institutionalisation
- Those working and volunteering in the voluntary sector need to develop networks and resources that span the whole of the volunteering sector
- Those in the media need to discuss and communicate a more rounded version of volunteering that includes both the non-institutionalised and the institutionalised aspects of volunteering
Towards the state’s sphere of influence
Different volunteering projects, programmes and initiatives may fit one or more of the six levels of institutionalisation outlined above. However, it’s interesting to note how these factors stack up. In particular, how as volunteering leans towards institutionalisation, it’s also in many ways more within the sphere of influence of the state.
For example, with institutionalised volunteering the following factors prevail:
- Volunteering that’s oriented to a mode of giving that’s based on indirect reciprocity
- Volunteering that’s financed through exchange/transactions such as commissions, agreements or contracts, and as such, is developed as a means to achieving a specific end
- Volunteering that’s well established and fosters volunteers primarily by appealing to their sense of duty or service
- Volunteering that’s developed within clear codified professional values and ethos
- Volunteering that takes place within the structure of formally constituted organisations
- Volunteering that aims to deliver services with a general remit and a sense of moral responsibility for the needs of society in general
Conclusion
Institutionalised volunteering is no better or worse than volunteering that’s not institutionalised. The reason for understanding this distinction is to ensure we maintain a broad approach and an open mind when considering different types of volunteering.
All too often, it’s the more institutionalised volunteering that attracts debate, resources and thinking. As a result, it’s this volunteering verging on institutionalisation that dominates when we think about developments in volunteering. In particular, it is certainly worth looking at whether this is due at least in part to the increasing influence of the state on the development of volunteering in the UK.
If we allow this one-sided view of volunteering to dominate, ultimately we’ll become more fragmented as a sector. If we learn to include these alternative approaches to volunteering, the development of volunteering in the future will be all the more rounded for it.
When volunteering becomes an institution
Jan 1st
“We shall always have alongside the great range of public services, the voluntary services which humanize our national life and bring it down from the general to the particular.” – Clement Attlee
This quote from Clement Attlee, quoted in Briggs and Macartney, Toynbee Hall: First Hundred Years (1984) 35-6, via An Introduction to the Voluntary Sector – Eds. Justin Davis Smith, Colin Rochester and Rodney Hedley (Ch 1, The Voluntary Tradition, J Davis Smith).
“Many of us have been in this business of labelling and re-labelling the concept of voluntary service. I now find this process irritating – politicians labelling and re-labelling, capturing and re-capturing something which anybody with any sense knows that, regardless of government or regardless of the results of a General Election, is the essence of English society – the concept that people go out and do things which they are not forced to do and which they are not paid to do.” – Douglas Hurd
‘Society’s responsibility for the irresponsible individual’, Friday 23 October 1998, by The Rt. Hon Lord Hurd of Westwell CH CBE, Chair of the Prison Reform Trust
Summary
The relationship between the state and voluntary sector has been a source of controversy for many years. Frank Furedi believes that the state’s close interest in volunteering has led to it becoming institutionalised. Does the prospect of official and unofficial volunteering threaten to split the voluntary sector in two, between those who cooperate with the state’s agenda for volunteering and those who don’t?
The following post started off life as an off-the-cuff analysis of Frank Furedi’s recent article in the Australian, “Do good, but do it our way” (3rd December 2011). You can’t read it there (unless you subscribe to that paper), but you can read the full version on his website.
Furedi’s opinion piece touches on the thorny issue of how the state promotes and supports volunteering. If (for arguments sake) you conflate volunteering and voluntary services, this is not a new issue, as the quote from Attlee intimates.
Ironically, Furedi’s criticism is that volunteering is precisely not doing what Clement Attlee identified as voluntary services’ great contribution when he worked at Toynbee Hall over a hundred years ago. Attlee famous for presiding over the creation of the modern welfare state in the UK, worked at Toynbee Hall as Secretary for around a year early in his career. Furedi asserts that voluntary services are effectively being constrained by the state in how they can ‘humanize our national life’ and how they can go from the ‘general to the particular’. Not to put to fine a point on it: volunteering is becoming institutionalised.
There’s confusion about how we resolve the issues that arise, the more the state gets involved in the development of volunteering and voluntary services. Issues such as independence, influence and professionalisation of the voluntary sector are just some examples. Meta Zimmeck and Colin Rochester’s recent summary of the issues with the Compact (an agreement between government and the voluntary and community sector first published in 1998) provides more practical examples of the kinds of issues in formalising the relationship between government and the voluntary sector.
We’ve come a long way since the antipathy and suspicion of the Thatcher years, the formalised partnerships with the Deakin Commission and the Compact under Blair, the grand plans under Brown, and the cuts and optimism with Cameron’s Big Society. However, while prime ministers come and go, volunteering appears to be on an inexorable rise on the policy agenda. But is this evidence of a creeping institutionalisation of volunteering as Furedi suggests?
Although I don’t buy Furedi’s central argument about a golden age of volunteering and public virtue, behind his column lies a pertinent question about the institutionalisation of the voluntary sector. We ignore it at our peril.
- What are the implications of the state’s steadily growing involvement in the volunteering agenda?
- Is institutionalisation an inevitable part of the government and the voluntary sector working closer together?
Since the 1970s in particular, governments across the world have taken an increasing interest in volunteering, providing it with greater recognition and financial assistance. Is institutionalisation the next step in this evolution of the relationship? Will the state get a greater and greater say in the kind of social order and rules that govern volunteering?
In 2009, Colin Rochester set out the positions in the debate about state and volunteering as follows:
State can play a role in the development of volunteering
- State is both benign and competent: for example, state can set strategic direction for volunteering; (issue is one of making technical improvements to policy and implementation)
State can not play a role in the development of volunteering
- State is neither benign nor particularly effective;
- Volunteering is – and should be – every bit as anarchic, ungovernable and untidy (Dahrendorff; Kearney) – “if government has a role, it extends no further than ensuring that there are few, if any, obstacles to volunteering. Otherwise it needs simply to ‘get out of the way’”
Panel Session- NCVO conference: Making a difference? Reviewing government’s involvement in volunteering, ‘Losing Soul’: Should we be concerned about the independence of volunteering?’ (PDF), Colin Rochester
The contrast between how the state-volunteering issue is usually discussed, is that Furedi’s tone is substantially more pessimistic. He has no time for the achievements that have come from this closer working relationship between the voluntary sector and the state. A forward looking analysis must assimilate both the benefits, as well as the costs. What Furedi does do that’s helpful, is to sound a warning shot to all those currently rethinking the nature of the relationship between state and volunteering in the future.
Just yesterday, the Policy Exchange published a report (PDF) by Anthony Seldon which called for a revived Big Society. It was laced with the kind of institutionalised version of volunteering we’ve come to expect from policy proposals (emphasis added):
- “retired people should volunteer and continue to be actively involved in helping others in their communities”.
- “dramatic boost to volunteering and training schemes should be urgently introduced to ensure that every young person can be occupied in meaningful employment”
- “All schools to have compulsory volunteering afternoons: those children who volunteer when young are more likely to continue when older”
It’s a quick step from “should volunteer”, to volunteering “as occupying time”, to “compulsory volunteering afternoons”. Is a world where volunteering becomes an institution desirable or not?
- Can volunteers be trained to combat terrorism?
- Can access to the police be made dependent on prior volunteering?
- Can state benefits be linked to volunteering?
- Can volunteering be the condition of access to subsidised transport?
These are just some of the examples of current practice by UK government. But at what point do they effectively institutionalise volunteering?
I feel like this question gets to the nub of the issue and reveals the shifting tectonic plates in how volunteering is developing in the UK.
On the one hand, there’s the cause for greater professionalisation in the voluntary sector that could be advanced with the greater status and recognition that institutionalisation confers. On the other hand, the cause for a fuller appreciation of volunteering’s potential is set back by its institutionalisation.
Let’s face it: we have difficulty enumerating volunteering’s secret sauce, let alone bottling it.
The question of insitutionalisation alludes to a very real tension that’s ratcheted up, each time volunteering climbs higher the policy agenda.
I don’t pretend to have the answer to such a fundamental question, but I feel like it’s an issue that needs airing outside the political arena. Thinking it through helps to articulate the juncture that we’ve reached in volunteering today. A fork in the road where we run the risk of seeing officially recognised volunteering and unofficial unrecognised volunteering splitting the voluntary sector in two.
Supporting notes
I’ve written up my notes for this blog post below, including a running commentary on Furedi’s original article on volunteering’s institutionalisation.
Furedi is an academic (Professor of Sociology at the University of Kent). He’s widely published across the media who appreciate his combative style and headline-friendly polemic. This is no accident, given his political activist background. I think it’s fair to say that he’s a seasoned critic/skeptic of government’s policy towards volunteering over the last decade or so. Very broadly, he argues that public policy which promotes volunteering, actually undermines, more often than not, the essence of what volunteering is. Although I think it’s also equally fair to say that a narrative on volunteering hasn’t (until recently) been one of his central concerns.
In recent years, Furedi’s growing concern about volunteering has really manifested itself in his criticism of the extension of the reach of Criminal Record Bureau checks which he cited as negatively impacting on volunteering. This attention to volunteering really features as part of Furedi wider thesis about a developing “culture of fear” (‘Culture of fear: risk-taking and the morality of low expectation‘; first published in 1997).
Culture of fear
His concern can be summarised at the level of the state: volunteering has been co-opted by the state in an attempt to address the state’s own crisis of legitimacy. In the ‘Culture of Fear’, he says:
“During the past decade, successive governments have actively encouraged volunteering and have increasingly sought to use non-governmental organisations to deliver services.”
He goes on:
“Official patronage of advocacy groups represents an attempt to mitigate the effects of the loss of legitimacy previously enjoyed by the political class.” [p.186, Culture of Fear]
In turn, his concern is also at the level of the citizen: as a result of the co-opting of the voluntary sector by the state, citizens have been encouraged to view volunteering as a means to further narrow self-interested goals. As he states in an article, “It’s time to stand up for courage and conviction“:
“Now call me old-fashioned, but when I was young you volunteered because you believed in something. You wanted to help people; you wanted, for instance, to give blood. You didn’t do volunteering because it looked good on your CV.”
Furedi fears volunteering has become a mere transaction, rather than a transformation.
Moral maze
Coincidentally, in a year when the sector has faced unprecedented cuts, Volunteering England, invited Claire Fox, Director, Institute of Ideas, to their AGM in November to discuss: ”What is volunteering for? Is the volunteering movement so taken up with current needs we’ve lost a vision for the future?”.
Claire Fox is a fellow member, along with Furedi, of the so-called informal Living Marxism network. She has been echoing fairly similar arguments. You can get a flavour from this opening remark she made on a recent episode of Moral Maze on the relationship between the state and the charity sector (23rd Feb 2011).
“I have been worried about the dangers of crushing the lifeblood out of a very distinctive part of society, civil society, which is the third sector, by the fact that often I can’t tell the difference between it and the state. So the idea that it is going to do even more work commissioned by the state seems to me to be destroying the very voluntarism of the voluntary sector.”
So we kick off this discussion of Furedi’s recent article:
Volunteering has been turned into an institution that is promoted on the grounds of its benefits for the volunteer and for the community, and its meaning has been thoroughly transformed.
Ok. Here’s what Furedi contests: that volunteering has been turned into “an institution”. I take this to mean that volunteering is somehow less human now. In other words, it’s really human for people to want to help each other. Helping each other doesn’t need to fit a formally agreed definition of volunteering, to be legitimate cooperative behaviour.
It’s worth being wary of a sociologist’s use of the term ‘institution’. It comes packed with significance. There’s not much more in the way of clarification from Furedi about what he means exactly by the word ‘institution’ in the context of volunteering. But from his comments, you can hazard a guess that he’s particularly concerned with how volunteering is being used as a way of enforcing a layer of social order and rules in how people help each other, which is needless in his view.
“the culture comprised of attitudes and norms that is aligned to the formal and official complex of tasks and rules might compete with an informal and “unofficial” culture that is adhered to by a substantial sub-element of the organisation’s membership” [standford.edu]
Here’s the rub: with institutionalisation of volunteering, there’s a sense in which there’s a right way to volunteer and a wrong way. One example of how this plays out is in moral disapproval meted out to those not at the standard expected. The other is through the law where legal sanctions have been used against those engaged in bad practice.
“It is sometimes claimed that in addition to structure, function and culture, social institutions necessarily involve sanctions. It is uncontroversial that social institutions involve informal sanctions, such as moral disapproval following on non-conformity to institutional norms.” [standford.edu]
Of course, it’s not often as simple as that. At present, volunteering is often impacted by the law in unintended ways, in part because many of these laws are not drafted with volunteering specifically in mind. For this reason, many of the legal implications on volunteering practice is open to the interpretation of courts, tribunals, lawyers and the government. This situation has led to controversial decisions particularly in employment tribunals.
This predicament has everything to do with the issue of institutionalisation. The solution legally is to opt for greater clarity. However, greater clarity comes with greater codification of the rules, norms and values surrounding volunteering, i.e. greater institutionalisation.
For this reason, most balk at greater legal clarity, despite it often leaving volunteers with less protection in situations of bad practice. A case in point, is the recent debate about volunteer rights and whether greater regulation of volunteering is needed. Many called for powers for a volunteering ombudsman to be able to adjudicate in cases. Others saw this as a step too far towards institutionalisation. It’s ironic that on the issue of volunteer rights it’s often the volunteering professionals who are reluctant to pursue further institutionalisation, while it is volunteers on the receiving end of bad practice who advocate greater institutionalisation.
I say ironic because Furedi argues it’s actually the professionals who want institutionalisation, rather than the volunteers. We’ll explore this further later in this post. Anyway, back to Furedi:
Not so long ago, volunteering was associated with a genuine ethos of service and with an act of altruism.
To paraphrase, I understand this as: ‘Volunteering was (note the past tense) previously based in our common humanity (our sense of altruism) to a much greater degree’. Can institutions be altruistic? I don’t think they can. This argument feels like a distant cousin of the ‘forcing people to volunteer’ debate. So I think Furedi’s point here is about this kind of denuding of volunteering (it used to have a ‘genuine ethos’ and now it doesn’t).
Mislaying altruism
It’s hard to exaggerate the importance of language and the use of word ‘altruism’. It was more than a little ironic that Sir Stephen Bubb, Chief Exec of ACEVO, mislaid the word altruism when trying to pinpoint the defining factor between the state and the charity sector live on Radio 4′s Moral Maze. Bubb’s oversight revealed why the charge has begun to stick: that the state has so set the volunteering agenda that the sector has lost sight of why people want to volunteer.
To digress for a second, the programme also highlighted the difficulty where the issue of the state’s role in volunteering, is overshadowed by the higher profile issue of rolling back the state. For example, Nick Seddon’s work to highlight state funding of charities. This blog post is an attempt to show how it’s broader than the question of funding. After all, this issue of charities compromising mission is equally true for those accepting large donations from rich individual philanthropists who can influence the volunteering agenda. However, the issue of the institutionalisation of volunteering hints at an even more profound (though less discussed) dilemma in the relationship between state and voluntary sector: institutionalisation (can you bottle volunteering’s secret sauce without undermining it?)
Added to this discussion of altruism, comes the idea of ethos (moral character). The issue of ethos gives a critical nuance to this debate because it makes the link between how we get from volunteering to a state’s claim to legitimacy (volunteering and the sense of citizenship). Volunteering as a route to citizenship has always held a certain attraction for politicians of all colours. I think it was Douglas Hurd who was first to utter the phrase the ‘active citizen‘. Other examples has flowed from this close connection in the minds of politicians: the citizenship survey to track volunteering, corporate citizenship and earned citizenship for refugees through volunteering. Interesting to look at ”Volunteering, Active Citizenship and Community Cohesion: From theory to practice” by Angela Ellis Paine, Institute for Volunteering Research; Michael Locke , Centre for Institutional Studies, University of East London; Veronique Jochum, National Council for Voluntary Organisations (July 2006) [PDF].
If a state can claim it underwrites an ethos (or moral disposition/beliefs) that provides a key part of today’s cooperative social order, it begins to get a say in what the ethos is or what those beliefs are. Previously, other long established social institutions such as family or religion could have claimed to underwrite an ethos of giving, now as their influence wanes, the state seeks to fill the gap with other forms of cooperative social order. Increased state funding of volunteering clearly not only supports the development of volunteering, but has lead to the state influencing the kind of volunteering that develops as a result.
What endowed volunteering with an attractive moral quality was that people performed an action or provided a service to others without any compulsion. This was an act based on one’s own free will and motivated by the conviction that it was the right thing to do.
So to pursue this thought- the natural consequence of this institutionalisation of volunteering for Furedi, is an increased tendency to constrain interpersonal relationships. He doesn’t say this directly here, but I’m assuming that he sees the growth in formalised processes and structures around volunteering (such as legal entities like charities or government), as unnecessary intermediaries between people in the pursuit of volunteering.
The act of volunteering continues to retain its inspiring moral qualities to this day, and we rightly regard the volunteer who helps others as more virtuous as someone whose behaviour is entirely dominated by self-interest. When the ethos of service appears to be conspicuously absent in much of public life it is not surprising that volunteering is celebrated as a highly valued accomplishment.
Ethos in service
So this is where Furedi shifts gears.
He praises volunteering (and by extension those promoting it). He gives a nod to ‘moral qualities’ which seemed implied by his previous reference to ‘ethos’.
Despite this it feels like it’s praise reluctantly given. Even if volunteering is not as human as it could be, less human is better than actively antagonistic to others (or as Furedi phrases it- ‘entirely dominated by self-interest’).
This praise comes with a sting in the tail.
This celebration of volunteering by the state, conceals an even greater bureaucratisation/institutionalisation of service in public life (I’m guessing this is behind his claim that there’s an absence in the “ethos of service”). Frustratingly, Furedi doesn’t get into why government can successfully co-opt volunteering’s ethos of service, but not the ethos of service in public life. The argument, I think, is that the state can co-opt the ethos of volunteering through influencing charities, but has no such proxy for co-opting the ethos of public service.
Regrettably, volunteering has been turned into an institution that is promoted on the grounds of its benefits for the volunteer and for the community. Consequently the meaning of volunteering has been thoroughly transformed. When governments self-consciously promote and administer volunteering schemes it is evident that it has nothing to do with the exercise of free will.
Now this is where Furedi begins to reveal his hand. His problem is not just that volunteering has taken the wrong path (towards ‘institutionalisation’), it’s that governments are co-opting people’s better instincts for the governments’ own benefit. This goes to the heart of Furedi’s argument. For me, it’s the strongest part of his argument.
The list of failed government-sponsored volunteering initiatives is long for sure.
Yet, I can’t help feeling Furedi profoundly fails to diagnose where the incompatibility lies between government and volunteering.
In government-sponsored initiatives, the element of personal freedom is often overpowered by the focus on social benefit. But this is not to say free will is non-existent.
Take the organisation Volunteering Australia. It was established by the government’s Office for the Not-for-Profit Sector. Volunteering Australia claims to “represent the diverse views and needs of the volunteer community while promoting the activity of volunteering as one of enduring social, cultural and economic value”.
Volunteering Australia denies this is how it was established in it’s formal response to Furedi, and stresses that it is an independent non-for-profit, yet it doesn’t go into details about how it is currently funded in its response. Looking at it’s accounts for 2011 (PDF) though, it seems clear the vast majority of its funding comes from the Department of the Prime Minister and Cabinet.
State funding
The issue seems to be how we in the volunteering sector recognise the extent to which our work to develop volunteering is influenced by our state funders. It’s worth remembering that this is not just an issue with state funding of volunteering, it important to consider corporate influence over the ethos of volunteering through how and what kind of volunteering development it funds.
The preposterous concept of a volunteer community is testimony to the professionalisation of what was at one time perceived as a spontaneous act. A community of professional volunteers would be a clearer representation of the lobby that Volunteering Australia speaks for.
Volunteer community
To me it’s curious that Furedi picks up on the weakness (relative lack of cohesion) of the ‘volunteer community’. The notion of a ‘community of volunteers’ is problematic for a whole range of reasons. For example:
- volunteering covers a huge range of activity, so many of the most cohesive volunteer communities are built around specific activities, rather than an aggregate of volunteering;
- volunteers don’t often self identify as volunteers, they identify with the cause, issue, or people directly in need they volunteer to serve
As a result, the idea of a volunteer community, on balance, remains more latent than actual. This latent volunteer community exists to the extent that many volunteers (across issues and activities) have shared values, goals and interests. Yet, making this latent community a practical reality is one of the greatest challenges for organisations, such as Volunteering Australia or Volunteering England, that seek that seek to bring together those involved in all kinds of volunteering.
In many sociological definitions, the concept of the ‘institution’ actually presupposes the existence of a community. As a result, this relative incohesion of the volunteer community, would seem to undermine Furedi initial assertion that volunteering’s becoming an institution. That’s to say: institutionalisation implies the idea of a volunteer community is becoming more feasible, not more preposterous. Furedi can’t have it both ways.
What’s even more disturbing is that volunteering is advocated not because it is something that is good in itself but because the Australian government “recognises” that it “delivers a number of key social and economic benefits”.
Is it more “disturbing” that volunteering should be seen as either a means to ‘economic and social benefits’ or as a good in itself? Volunteering is best understood as both. It’s a means to an end and an end in itself. Any approach that focuses on any one motivation or impact of volunteering to the exclusion of the other, simply undervalues or misunderstands what volunteering is.
Means to an end?
The challenge is to understand how to balance these two aspects of volunteering. Furedi’s argument leaves no room for such an idea. What’s interesting is that what Furedi is actually highlighting is the real problem that the government-led volunteering agenda often over-emphasises volunteering as a “means to end”. For example, government volunteering have included making volunteering’s a means to: reducing youth offending, getting offenders to pay back to the community, getting the unemployed back into work, turning immigrants into fuller citizens, etc.
The institutionalisation of volunteering destroys the meaning of an altruistic act. Anyone visiting the website of Volunteering Australia could be excused for interpreting volunteering as an instrument for skills acquisition and enhancing one’s career opportunities. The website declares that “good quality, appropriate training and skills development is something (that) Volunteering Australia champions”. It runs a National Volunteer Skills Centre and places a great emphasis on training people to be volunteers.
So the basis for this comment from Furedi, partly has to do with his general distaste for volunteering as a means, rather than an end. The example he gives is volunteering to improve your CV, rather than simply to help others or change the world. But he’s also doing something else that merits our attention. He’s conflating how we understand volunteering at the level of the individual, and how we understand it at the level of the society. Can an institution be altruistic? You might equally ask can an institution be egoistic? How altruism at individual level translates into cooperative behaviour at the level of the community is a huge jump and involves levels of complexity that I think Furedi is in danger of glossing over.
Developing training opportunities (that don’t oblige volunteer to remain for a minimum period), can allow people to understand better what it is they’re volunteering for and how to get involved. As a result, training and skills development, can actually enhance people’s freedom. Cooperative behaviour can be organised. There’s a crucial balance to be struck between the necessary organising that facilitates cooperation and unnecessary organisation that hinders cooperation. This is yet another example of this tension between the individual and community level that Furedi simply skates over with the phrase ‘institutionalisation destroys altruism’.
“As a volunteer, you have the right to be provided with sufficient training to do your job,” it tells potential candidates for the volunteering profession.
And just in case you are worried about paper qualifications, Volunteering Australia provides certificates I, II and III in active volunteering, which it claims “are the first of their kind: nationally recognised qualifications for volunteers”.
Volunteering Australia’s Paul Lynch makes a similar point in his response to Furedi: “The impulse to ‘do good’ does not guarantee you will know what to do, have the equipment to do it, or know how to use it as walls of flames approach the local community hall”.
The official promotion of volunteering is motivated by the recognition that the disengagement of large sections of society from public life represents a very real challenge for governments. Attempts to confront the problem of civic disengagement often turn into desperate efforts to invent quick-fix administrative solutions to what is a fundamental cultural process of social and moral disenchantment.
So at this point Furedi returns to his central narrative: civic disengagement has led governments to use volunteering in response.
It is worth noting that policymakers throughout the Western world have embraced volunteering as something of a “big idea” for getting the public to re-engage with society. The European Union designated this year as the European Year of Volunteering. Speaking a language that echoes that of Volunteering Australia, the EU’s official document asserts that volunteering “can provide people with new skills and competencies that can improve their employability”. It adds that “this is especially important at this time of economic crisis”.
Furedi singles out this view of volunteering, by many governments, as a means to improving employability of citizens. It’s clear that governments have an agenda. In fact, most funding on volunteering has an agenda such as that coming from corporates or foundations that volunteering advocates should be alert to. The way forward is for the volunteering sector to fight for a better understanding of volunteering by all those promoting it, whether passionate individuals, state representatives or corporate supporters. Furedi is not really interested in developing volunteering for it’s own sake, he seems more interested in using it as a means to bash certain policy-makers over the head.
That said, he does highlight a question that many volunteering advocates have ignored for too long: how can we ensure that it’s the volunteering need that drives the funding response, and not the agenda of the funders that drives the volunteering on offer?
Unfortunately, the bureaucratisation of volunteering makes it hard to promote as a public virtue. People who genuinely feel inspired to volunteer do so because they feel strongly about the need to contribute to their community.
A sense of social obligation to the community and the desire to help others has encouraged millions of people to volunteer in the past. Today’s volunteering professionals do not believe that people can still be expected to serve others out of a sense of civic duty.
In the so-called volunteering community, acts of solidarity motivated by altruism are often caricatured as “traditional” volunteering. Terms such as “anachronistic” and “traditional” are used to disparage volunteering that is driven by the impulse to do good for others. The ideals of selfless volunteering are dismissed as a luxury that only the rich can afford. Civic virtue has been recast as an elitist indulgence.
This final few paragraphs connects this opinion piece with Furedi’s broader thesis: that traditional virtues are denigrated in today’s culture of fear. It would be really interesting to know exactly what he’s referring to when he says that terms such as ‘traditional’ are used to disparage volunteering.
In Britain, advocates of the professionalisation of volunteering argue their so-called “inclusive” approach permits the benefits of volunteering to be enjoyed by people on low incomes. Their advocacy of a more inclusive approach to volunteering is based on the patronising assumption that, unlike the great and the good, working-class people need economic incentives to act virtuously. It overlooks the fact, historically, people suffering deprivation have been more than ready to sacrifice their time to support causes in which they believed. What drove the unpaid union organiser or the official of a co-operative society were strong convictions and a sense of civic virtue. They did not require a certificate I in volunteering to give up their time to help others. The so-called elitist traditional approach was far more inclusive than contemporary schemes that bribe people to pretend to volunteer.
Necessary organising vs unnecessary organisation
Again, Furedi raises the debate about necessary organising vs unnecessary organisation question without any recognition of the complexity. Different challenges call for different approaches. Over time informal relationships tend to formalise. Volunteers are motivated by their ability to meet the need of those they seek to help. Sometimes formal organisations can play a role in supporting this type of volunteering, other times too much formality and organisation suffocates the ability of individuals to step up and volunteer.
There are situations where paying a volunteer’s expenses is simply good practice. It’s about recognising the value of what people offer as volunteers. There are situations where volunteering takes place on a small scale (or short time scale) informally and where a group not being able to repay expenses or have formal processes in place should not stand in the way of volunteering taking place. This has been a debate in volunteering since the year dot.
There’s another debate that Furedi is failing to mention. Much of what he’s referring to here finds parallels in the debate between the distinction between volunteering and community service and how we understand civic engagement. I contest there’s a trade off in terms of whether we choose to eschew giving- weighted towards achieving social benefit, and giving- weighted towards the individuals personal freedom to act (here’s a previous blog post with more details).
What is truly tragic about the professionalisation of volunteering is that it implicitly evades the challenge of motivating people – especially the young – through appealing to their sense of solidarity and community. Society needs to motivate its youth to possess a sense of civic duty precisely because it is good in and of itself. We can’t always do good, and certainly not all of the time. The impulse of self-interest is always an important element of human behaviour. But self-interest notwithstanding, a vibrant community must always attempt to foster a climate where altruistic behaviour is accepted and affirmed.
Furedi’s lack of balance ultimately leads to a flawed conclusion: a social solution (society promoting civic duty) is the right response to a problem framed at the individual level (altruistic behaviour not accepted).
Thankfully, despite the attempt to bureaucratise a fine old civic virtue, real volunteers are still doing the business. They are those unassuming and often anonymous individuals who don’t possess paper qualifications as mentors or facilitators or animators. Let them thrive.
Yep we knew that. It’s the potential split between formally recognised volunteers on the one hand, and unofficial volunteering on the other that’s ultimately the issue.
The challenge is that these numerous tensions that volunteering bridges will clearly split the voluntary sector, if the state pushes ahead with ever greater institutionalisation of volunteering.
Jocote.org-When Volunteering Becomes an Institution
Reactions to Frank Furedi’s original article:
Martin Cowling – Cowling Report
Paul Lynch – Volunteering Australia
Beyond our grasp?
May 16th
Volunteering defies definition.
Or at least attempting to define volunteering has been a pretty thankless task. It just seems to stoke passions and inspire indifference in equal measure. The discussions it does engender tend to produce more heat than light.
In the last year or so in the UK, one of the most concerted efforts to spell out what volunteering is comes from the Institute of Volunteering Research in its paper titled: “A rose by any other name …’ Revisiting the question: ‘what exactly is volunteering?” (PDF) penned by Angela Ellis Paine, Matthew Hill and Colin Rochester.
It’s a really interesting and thorough piece of work, pulling together a lot of research into volunteering. Yet it also illustrates the problem we face when seeking to identify the defining principles of volunteering.
The theorist’s need to anchor our view of volunteering on defining principles, risks marooning our understanding of volunteering in practice.
The paper pulls out three principles of volunteering: it’s an activity that’s (i) unpaid; (ii) undertaken through an act of free will; and, (iii) of benefit to others.
No surprises
I’ve no reason to particularly dispute the principles the authors have plumped for. My skepticism concerns the relative merit of the pursuit of conceptual clarity, if we limit the scope of that search to research within pre-defined material. Or to use a detective metaphor, the result of the police investigation ain’t much of a surprise if they just pull in the usual suspects for interview.
An understanding of volunteering that’s built on a body of knowledge (classified as volunteering research by underlying assumptions about what is and isn’t volunteering research), inevitably leads to limited conclusions. That’s to say, setting out volunteering’s defining principles can only go so far, if we’re basing them on a narrow seam of research that’s largely self-classified volunteering research. It’s to be expected then, that the conclusions of such an investigation turn out to be broadly consistent with the initial assumptions about what volunteering is.
The paper itself wrestles with this paradox. It signals a “lack of clarity about the boundaries of the field”, yet sets its goal as a “more nuanced understanding of volunteering” (P.5). So on the one hand, volunteering’s a concept that’s too fuzzy, but on the other, it’s a concept that’s too fixed. Why does so much inquiry into the nature of volunteering result in so much tail-chasing?
Open vs Closed; Fluid vs Static
Volunteering’s an activity that is open, broad-based and fluid. Yet searching for volunteering in amongst the small, niche and the latest literature on volunteering tends to edge us inescapably towards a view of volunteering that’s more closed, narrow and static. Volunteering boxed up into airtight containers may be convenient for academics, but it risks a certain understanding about volunteering getting packed away and forgotten about. This approach makes it harder, not easier, to relate this overly delineated concept to our actual day-to-day experience of volunteering.
So to repeat, if volunteering is an extremely open, broad-based and fluid notion it’s awfully likely that it’s a notion that’s got holes in it, that it’s vague and subject to change. All things that definition seekers can’t abide. As volunteering as a term has become more mainstream, I feel many of us have worried that these holes are increasingly inconvenient leaks we need to plug.
Far from it. I’d argue that we can equally see such fluidity and flexibility as a strength. Rather than leaching coherency, these properties of volunteering provide us with opportunities philosophically, to link our understanding of volunteering with many of the great debates and controversies of our era.
Let’s connect our ideas about volunteering
In fact, the work we need to undertake now is to connect our ideas about volunteering with others. We need to look outwards, not inwards. For academics, that means drawing directly on research across the fields of knowledge. For practitioners, that means taking inspiration from the experience of other sectors.
As an illustration of what I mean, a little digging uncovers how our ideas about volunteering are built on some of the most fiercely debated questions of the modern age. For example, one idea about volunteering that I’m particularly fond of is that it is:
“Giving time freely for the benefit of strangers”
It’s clear that to understand “giving time freely” there are plenty of parallels with the question of free will. The notion of giving time “for the benefit of” takes us clearly into the territory of thinking about social contracts. As regards giving time for the benefit of “strangers“, it an idea that sends us headlong into social questions that arise from industrialisation.
Yet why do we so rarely relate these wider issues to how we talk about volunteering? Instead, most discussions about the meaning of volunteering tend to be pretty inside baseball. The narratives are niche and little known or heard outside the volunteering sector. By the way, I’m not talking about rebranding or marketing volunteering differently. I’m talking about rethinking the way we conceptualise volunteering.
So let’s just look more closely at these other controversies and to get a flavour of what I’m referring to here. In this first post I’m going to kick off with a quick look at the concept of free will and how it relates to our understanding of volunteering.
Free will
The debate about free will goes back centuries. It’s fair to say, that it’s a problem that’s attracted the attention of some of the world’s finest minds. So how might we go about relating it to the way we think about volunteering?
Much of the controversy surrounding free will centres on two fundamental and seemingly incompatible intuitions we have as human beings.
The first is the sense we have that what happens in the world around us is caused or determined by certain conditions or laws.
The second is the sense we have that our lives face an open future and that we can intervene in what happens in the world by choosing to act or not to act in certain ways.
Are we really free to volunteer?
The first intuition that there are forces and laws of nature at work behind everything that happens, leads us to the logical conclusion that we live in a world where everything is determined in advance. As Albert Einstein put it:
“Human beings, in their thinking, feeling and acting are not free agents but are as causally bound as the stars in their motion.”
Or take Charles Darwin:
“…one doubts existence of free will [because] every action determined by heredity, constitution, example of others or teaching of others.” “This view should teach one profound humility, one deserves no credit for anything…nor ought one to blame others.”
From Darwin’s notebooks, quoted in Robert Wright, The Moral Animal, pp. 349-50.
If the determinists are right, who would volunteer? What would be the point of volunteering if our choice to volunteer did not actually make a difference? Or that we couldn’t meaningfully make a choice at all? It would surely diminish our motivation to volunteer. How could we motivate others to act? Why would anyone volunteer if they believed that life’s outcomes are predetermined?
In this sense, those promoting volunteering are libertarians. We believe the world around us is undetermined and our actions can make a difference. A possible determinist explanation of why people volunteer would be that it’s largely due to how it makes us feel (that we are making a difference), not because we can actually intervene and bring about real change.
What’s causes us to volunteer?
Yet we’re fascinated in what causes us to volunteer and extent to which volunteering is determined. We’re driven to analyse the reasons why we act the way we do. For example, if we could understand what causes someone to volunteer, we could better promote volunteering across society.
While most would passionately agree that we volunteer out of choice, we would not go as far as to say that whether one person volunteers or not is utterly unpredictable and random (as would be the case if we were totally free and the world was undetermined). Most of us would accept that there are reasons or causal factors why someone may feel impelled to volunteer. It’s for this reason, I think, we’re intrigued by the question about what motivates us to volunteer. We do accept a degree of determinism in our way of viewing volunteering.
Many of us almost unconsciously have adopted a position that philosophers would call compatibilism in the way we think about volunteering. That’s to say,. we believe that these two ways of viewing volunteering are compatible; determinism is compatible with free will. That is, we believe there are factors that can help determine volunteering and that this is compatible with believing we get a real choice about whether we volunteer or not and that we can make a difference.
Volunteering’s a belief
In a compatibilist account, the real significance of volunteering is the sense in which it is a very tangible expression of the belief we have as humans: that we can make a difference and that our actions have consequences. Members of religious groups that believe in predestination, have the psychological incentive to act graciously as it provides a kind of tangible evidence that the individual is predestined to go to heaven.
In this way, by volunteering we could be said to be voting with our feet on the moot question about whether we can make a real difference on the social issues we align ourselves with. In lieu of proof that we live in a free and undetermined world, acting as if it is, is the best way of ensuring it comes about. The compatibilist card we play as volunteers, is to say that whether the world is or isn’t determined is irrelevant to why we volunteer.
The volunteer manager’s paradox
However, as compatibilist philosophers have found, nagging doubts remain. In the case of volunteering, we often come up against this issue in its most acute form when it comes to accounting for ourselves in front of our funders and supporters. How can we be sure that our actions can be traced to actual outcomes? How has the volunteering we built based on nothing but the free will of certain individuals determined a range of solid outcomes that can be precisely measured? This and other paradoxes are the bread and butter of volunteer managers.
So next time, as a volunteer manager, you’re faced with reporting to a funder asking about how many volunteers you recruit and what impact they’ve made, remember you’re not alone. In fact, you are in excellent company. Some of the greatest minds of all time have struggled with exactly the same issue.
No more redefinitions
My serious point is that we should begin to look again at the bigger picture. We’re past the point of needing to constantly redefine what we mean by volunteering and question our identity as a community or movement or sector. Volunteering is mature enough as an idea for its value and sense of worth to be accepted by society. It’s time we started exploring the links and roots behind volunteering wherever that may take us -whether or not it happens to be clearly delineated and demarcated
.
Volunteering adding value to services taken away
Feb 13th
There’s a mantra from volunteer management’s missing manual that’s often repeated. It goes something like this:
“the role of volunteering in public service delivery is to add value”
It comes with a caveat though: if no public service exists for volunteers to add value to, all bets are off. Up to now, that’s meant that volunteers that identify a social need (that no current public service meets), always have the last resort of mustering all the resources they can get their hands on and providing the service themselves.
New territory
This model of volunteering in public services built around adding value has developed over many years. In particular, the emphasis of adding value to established services seeks to avoid the spectre of volunteering roles substituting paid roles. Now with the Big Society we’re entering new territory. It’s a policy with the express aim of substituting public services that are publicly funded, with citizen-powered services that may be publicly and or privately funded.
As David Cameron restates in his recent defence of the Big Society:
“devolving power to the lowest level so neighbourhoods take control of their destiny; opening up our public services, putting trust in professionals and power in the hands of the people they serve; and encouraging volunteering and social action so people contribute more to their community”
Despite these kinds of references to how volunteering is at the heart of the Big Society project, it’s still not clear what it’s impact on volunteering will be. One defining feature of Big Society policy is how public service reform will impact on how we think about volunteering.
Too often this debate has been framed as two competing assumptions about whether volunteering and voluntary action are:
- a ‘nice to have’ because they provide additional goods and services of public value; or,
- a fundamental part of our society because they are the way we can access many public goods and services at all.
These competing visions of volunteering are nothing new, and actually aren’t really in competition at all. Despite how they’re often presented. Now with Big Society reform on the policy agenda it feels like there’s a new impetus to better understanding the tension between how these two visions intersect. Changing how these ways of approaching volunteering come together could mean a radically redefined sense of volunteering, not just in public service delivery, but beyond.
Volunteers complement and supplement
When I saw Janet Fleming citing the ‘adding value’ mantra in her post, “Placing a volunteer in a key role raises many issues” for the Voluntary Sector Network’s blog, it struck me just how this prevailing consensus about volunteering is being challenged by the current Big Society debate.
Fleming illustrated the thrust of her argument about volunteering at a senior level in an organisation by quoting the agreement between Volunteering England and the TUC:
- The involvement of volunteers should complement and supplement the work of paid staff, and should not be used to displace paid staff or undercut their pay and conditions of service;
- The added value of volunteers should be highlighted as part of commissioning or grantmaking process but their involvement should not be used to reduce contract costs;
This agreement highlights why the mantra about volunteers adding value has featured so prominently in thinking and practice in the UK over the last decade: job substitution. For many years the emphasis has been on ‘involving volunteers’ in the delivery of public services. For example, in 2003 the National Centre for Volunteering produced a report typical of the time called “Changing the Face of Social Services – Volunteers adding value in service delivery” (PDF). It provided guidance on good practice for involving volunteers in public services:
First of all, it’s important to decide if you actually want to involve volunteers. Try talking to peers and colleagues in other social services departments or NHS Trusts to help you make your decision. You’ll need to ask:
- Are there specific projects or departments you’d like to involve volunteers in, and are there roles for them to complement your service?
- How will they add value?
- How will they help you to deliver your strategic plan and meet your objectives? [p.21]
In 2008, the Commission on the Future of Volunteering essentially reiterated this position, albeit in different tone, when it recommended that:
“…Where employers involve volunteers in their work, which many charities do as a matter of course. There is more scope for developing this in the public sector and, where it is delivering services on behalf of the state, the private sector (for example, care homes and prison services). The critical tests are that volunteers add genuine value and do not substitute for core service provision.” [p.11-12]
However, this position assumes we’re clear about what exactly ‘core service provision’ is. With Big Society and the very deliberate retrenchment of the state the official goal posts have moved. We’re now radically unclear about what current ‘core service provision’ is. In other words, where are the services and what future is there for the services that volunteers can add value to?
Big Society redefines volunteering
Big Society proponents appear to have another vision for the role of volunteers (otherwise known as citizens contributing to their community). Volunteers’ activity could well play a part in deciding where local communities draw the line between essential and non-essential services. Voluntary action may be both arbiter and agent- helping to decide what services exist and helping to carry them out too.
However, by giving volunteering such a double meaning risks politicising the act of volunteering to help with the delivery of local public services.
- If I volunteer for a public service that’s no longer considered as ‘core service provision’ and has lost its funding, how will volunteering with the service impact on the professionalisation of that provision?
- Will engagement of volunteers fill a short term gap in capacity to deliver a service? Or will volunteering with the service undermine the future case for scarce state funds?
- Will the costs of volunteer management be recognised and met by local authorities contracting out services?
In such a highly charged atmosphere where the issue of what services are part of core provision is debated, the choice to volunteer may well have ramifications beyond the volunteering role itself.
Many proponents of the Big Society seemed remarkably relaxed about this fundamental change in our conception of volunteering in public services and its possible politicisation.
Lord (Nat) Wei, a recently appointed politician, seems more relaxed than most. His comment, “there is a myth that Big Society is all about volunteering” sought to downplay the significance of a key Big Society advisor within government cutting down on his own volunteering. His response to the furore surrounding the announcement about his new working arrangment, was symptomatic of the Big Society argument that we need to loosen certain established ideas about what volunteering is. Yet it’s striking just how little debate there is about what volunteering will be like in the Big Society given how fundamental it is to the policy.
Stakes are big
In Greater London Volunteering’s (GLV) Principles of Volunteering:
“Volunteer roles should enhance the activities of a charity or social enterprise, unless, and particularly in the case of wholly volunteer-led groups, it would otherwise fail to have sufficient staff resources to conduct its activities”.
This idea of volunteers either “adding value” to services or providing them as a last resort (volunteering to provide services that neither the public or private sector provide) needs to be joined up. How they’re joined is crucial because it reflects the delicate balance in the voluntary sector between empowering volunteers and fostering greater professionalisation. Badly managed volunteering can undercut the hard won and often fragile professional development of the voluntary sector’s workforce. The fine details of this issue seem lost on many Big Society proponents whose first reaction is to assume a professional voluntary sector is some kind of tautology brought about by misguided Big Governmentalists.
Public service reform
David Cameron insists that Big Society is not related to the cuts in public services. It may not be connected with the need to reduce the public deficit, but it seems a curious thing to argue that a reduction in funding for public services is not connected to the idea of the retrenchment of the state. The upshot of this retrenchment, cuts or no cuts, means that we’re entering a period where the Government is effectively changing the terms about which public services the citizen should expect the state to underwrite.
Public service reform is to be driven, in part, by voluntary organisations and charities involving volunteers and delivering services. To facilitate this, the Government back in December 2010 removed the Two-Tier Code on public sector service contracts:
“The Coalition Government has committed to opening up government procurement and reducing costs. It has also set itself the aspiration that 25% of government contracts should be awarded to small and medium-sized businesses.”
SME’s, social enterprises, charities, voluntary groups and staff owned mutual providers are all conceived of as potential providers of public services. With a Big Society Bank to help finance and capitalise new service providers. This bank will be funded by commercial banks on a commerical basis. Cameron has pledged that charities will be able to competitively bid for public service contracts.
Charities will have the opportunity to exchange grant-based income with contract-based income and commercial loans. It’s a process that would seem to encourage charities to view the volunteering they foster as a means to an end (delivery of the contract), rather than an end in itself. The story of the WRVS volunteer-run hospital tea-bar in St Albans Hospital (via Karl Wilding) that’s making way for a private franchise high street coffee shop, seems such a poignant example of this transformation in the way volunteering may well evolve in organisations that adopt more contract-based practices. Experience shows that when we lose sight of volunteering as an end in itself, all too often it becomes undervalued and expendable. Can the idea of volunteering as an end in itself persist against a backdrop of contracts?
Redrawing the line
The offering of service contracts is linked to the policy of ‘payment by results’. Core services funded by right will decline, replaced by services where providers are paid by the results they achieve. This means that there will be increasing uncertainty about the future of different public services. Libraries are a prominent and controversial example of the redrawing of that line.
The government was advised in a KMPG report (PDF) to implement “aggressively, consistently and systematically” a new policy of payment by results. When it comes to redrawing the line on what deserves public financial support, the report’s authors Alan Downey, Paul Kirby and Neil Sherlock, all KMPG partners, cited the example of public libraries:
“Local government should seek to devolve to the most local level possible and to encourage communities to take over services. One example would be libraries. Libraries face funding challenges – in that they are more discretionary than other services…”
The give away is that when the authors talk about “encouraging communities to take over services”, in the next breath they mention “funding challenges”. The retrenchment of the state is quite clearly about reducing the amount of money spent by the state. No bad thing. However, anyone in volunteer management knows it is a mistake to see volunteering as a cheap option. As Jayne Cravens has succinctly argued on her blog – volunteer empowerment can be about many things- but if the overriding driver is “saving money”, then volunteer-powered solutions are not the answer.
New perspectives on an old debate
And so this takes me to a final reflection about how those in volunteer management are often curiously polarised by this debate about added value. Whether volunteering should focus ‘adding value’ to already existing public services or whether volunteering’s real value is providing safety net services in the absence of other public services is a matter a considerable debate.
As the Big Society debate deepens and policy is enacted on the ground, the implications of this policy on volunteering come up against new questions.
- Are we too locked into this view that volunteering is primarily about adding value when it comes to public service delivery?
- Are we in danger of advocating volunteering for the sake of volunteering, rather than for the sake of service delivery?
- To what extent is the Big Society forcing us to rethink the relationship between volunteers, voluntary sector professionals and public sector professionals?
Look forward to discussing these issues in the days, weeks and months ahead
Update
Interesting link to report commissioned by the Community Development Foundation about volunteering in public roles (mapping civic activists to use their terminology) – it complemented the ongoing national evaluation of the Take Part pathfinder prog.
Origins of the moral sense in volunteering
Jan 15th
In Ian Hislop’s latest series on the BBC, “Age of the Do-Gooders” you can see the origins of the sense of morality that underlies our conception of volunteering today. He starts off with the question that he posits was the driver of this new moral sense in Victorian Britain: “What can we do?”
Isn’t this just the question that lies behind today’s volunteering?
Hislop starts off looking at the examples of this Victorian do-gooding through six individuals (paraphrasing from the BBC website):
- William Wilberforce – his successful campaign to abolish slavery which was just one part of his campaigning (he also campaigned against duelling and helped found the RSPCA), gave a moral basis to this 19th century movement.
- Robert Owen and his model mill town at New Lanark in Scotland
- Thomas Wakley, founder of The Lancet, who exposed the fatal consequences of cronyism in the surgical profession
- George Dawson, inventor of the civic gospel which inspired a generation of Brummies to take responsibility for their city.
- Charles Trevelyan, who battled to make the civil service a meritocracy
- Octavia Hill, a pioneer of social housing, despite her opposition to cash hand-outs or anything that might create a dependency culture.
Volunteering: social change one step at a time
The concept that William Wilberforce and others believed in was that rather than a tumultuous social revolution at the top (in the mold of the French Revolution), the idea was that social improvement could be arrived at one small step at a time and everybody could play their part.
It strikes me that this is the moral basis and driving belief that binds our sense of the importance of volunteering today.
Each of the examples that Hislop picks out, help tease out the many tensions and contradictions that we’re struggling with today in the way we approach our thinking about volunteering.
What is the social good we’re volunteering for?
Wilberforce puts the question, “what is the social good?”, at the centre of our sense of citizenship and moral responsibility to others. What defines volunteering as volunteering today is our sense of social good. If we’re not clear about what is a social good, we’re not clear what is volunteering. I think the idea of beneficial social impact is one of the two fundamental criteria as to what is volunteering. There are echoes of this in the public benefit clause in charity legislation.
Trading individual freedom for the greater social benefit- at what point does it cease to be volunteering?
Does volunteering need to be voluntary if the social good imperative is high enough? Robert Owen‘s actions highlights the contradiction of obliging citizens to do good for the benefit of themselves. Hislop cites the example of residents committees appointed to inspect the cleanliness of tenants in the housing Owen provided workers in New Lanark. Many critics said it was a paternalistic and autocratic approach, it was the absolute opposite of freedom.
In other words, it a a criticism that highlights the tension between moral imperatives (social good) and freedom. This is interesting as today we consider positive personal freedom and beneficial social impact to be at the heart of volunteering.
What are the moral standards that join the professional and the amateur?
Thomas Wakley wanted to democratise access to information about current medical knowledge. Wakley’s work founding the Lancet shone light on the importance of ethical standards, scrutiny and accountability for the work that was supposedly in the wider public interest. This centrality of moral standards provides the nexus for the values behind the professional and amateur sense of honour.
What is our personal responsibility to meet social needs?
George Dawson – don’t ask what you can do – ask what more you can do. He was a believer in civic virtue. The civic gospel he developed was about being proud in your community and thinking about what you do for others in your community. Dawson’s questions go to the heart of our current soul searching about volunteering’s call to action- what responsibility do I have to contribute to remedying of the social needs of those around us.
Professional servants of the wider social good
Charles Trevelyan asked the question of the link between public service and the civil service. Seems to be something Cameron is harking back to with his phrase a civic service rather than a civil service. Cameron said in July 2010:
“I hope that over time, we can start thinking of civil servants as civic servants because all of you do the jobs you do because you care about the future of this country.
“And I hope we will have a permissive regime, where if you are taking part in the Big Society, you are involved in a project in your local community, or in a volunteering activity, that is something your workplace will actively encourage.”
Trevelyan’s callous line on the Irish famine where he blamed Irish families for the famine, underlines the moral controversy of basing actions on perceived social good.
For example, he described the famine as:
“The judgement of God sent the calamity to teach the Irish a lesson, that calamity must not be too much mitigated. …The real evil with which we have to contend is not the physical evil of the Famine, but the moral evil of the selfish, perverse and turbulent character of the people”.
While morality can provide a powerful driver for social change, it can also lead to the blaming of the victims of misfortune themselves if they don’t respond to the call to action and volunteering, branding them authors of their own problems.
I remember in a previous role in community development how the call to volunteer could easily become a double-edged sword. Those who volunteered would be generally praised, but it could equally lead to those who failed to respond to the call to be disparaged in the eyes of their peers. So the case of Charles Trevelyan reminds us that moral drivers can often also lead to social inaction or harmful social impacts, just as they can to beneficial social action.
It’s interesting to juxtapose this view with that of Robert Owen who believed in education and labour reform because it was the environment that people lived in that affected their life chances.
Honour and dignity between the servant and the served
Octavia Hill‘s experience highlights the issue of the relationship between the volunteer’s providing public service and those benefiting from the public service. Hill worked to improve what we now describe as social housing- not least through making the relationship between tenant and landlord more personal and professional along the lines of social work. Hill is widely credited with founding modern social work. This relation is all about finding the balance between one which is overly formal (rigid, inflexible,cold) and that which is overly informal (confused,biased,subjective).
Local reflects national state of online volunteering
Jan 15th
It was great to see this interview with Paul Wilson, deputy director of Edinburgh Volunteer Centre from Jonathan Melville in the Guardian Local.
In the interview Paul talks about changes in volunteering in Edinburgh and more broadly in Scotland. He talks about developments in online volunteering and gives the example of how the Volunteer Centre in Edinburgh recruited a volunteer to help with their internal database management.
It’s interesting that when he moves on to micro-volunteering, the discussion becomes hypothetical. In a way this kind of represents where the UK volunteering sector as a whole is at, in terms of its experience of using new technology in volunteering. We’re comfortable talking about the role and status of volunteering in UK communities.
Most of us now have had at least ad hoc experiences of using new technology directly in helping to develop and broaden volunteering. However, when it comes to using new tech in very specific user cases such as mobile based micro-volunteering, the general experience is still tentative.
Always interesting to hear about the opportunities and new developments from Help from Home, i-volunteer and other sources. It will be interesting to see what responses the appeal in the Government’s Green Paper on giving gets on the subject.
Volunteer- what’s in a word?
Dec 23rd
This post started as I got sucked into using Google Labs’ Ngram Viewer- a tool that offers visual representations of the usage of words in books published going back 500 years ago.
Let’s put the statistical complexities to one side for a moment, what makes this fascinating is that it offers us a kind of visualisation where words become proxies for all sorts of concepts and actions in our culture/s. For example, take this ngram below.
Information – Data – Knowledge
The blue line is ‘information’, red line is ‘data’, and the green line is ‘knowledge’ and their level of usage in books since the year 1700.
For sure, there are different ways of interpreting this graph. One might be that while our perception of the amount of information seems to be increasing over the centuries, knowledge is relatively constant. A pithy summary might be that: more information (and data) does not necessarily lead to more knowledge.
It occurred to me that it might be fun to check out what ngrams tell us about how our use of the word ‘volunteer’ has evolved.
So first up is the word ‘volunteer‘.
Volunteer
It shows the growth of the use of the word ‘volunteer’. First, it bares out the historic use of the word volunteer in a military context. The peaks coincide with major wars that affected the English-speaking world: Napoleonic wars in early 1800s, American Civil War (1861-65), First World War (1914-18) and to a lesser degree the Second World War.
This decline in usage seems to suggest that already by the Second World War, the word volunteer was losing its distinctive and overriding military meaning. In addition, what’s striking is how usage of the word has steadily increased since the Second World War.
It points to the fact that we at a historic high in usage of the word volunteer.
Up to now it was only possible to look at trends through Google data on searches. This shows that the use of the word ‘volunteer’ has been pretty static. If anything, it’s gone down a little bit.
What’s interesting with the Ngram Viewer is that it holds out the possibility to get more historical perspective on the use of the term ‘volunteer’.
We know from sources across the centuries that the word ‘volunteer’ was used almost exclusively in a military context (particularly at sea). A cursory Google Book search bares this out with some publications about volunteering in the 19th Century.
A look at the records from the Old Bailey that include transcriptions of verbal testimony during trials between 1674-1913 gives more of a flavour of this. In particular, it offers a vivid insight into how the word ‘volunteer’ was used in spoken English many, many years ago.
Here are some typical examples:
“John Breams, The Younger Brother, was Condemned for the same Murther of Henry Hutton. He denied not that the dead person was run through by him; He was a Volunteer in the Sea-service very lately; He said that he did heartily repent, that he was drunk when he committed the sin of Murther…”
- A True ACCOUNT of the BEHAVIOUR, CONFESSION, AND Last Dying SPEECHES Of the Criminals that were Executed at TYBURN, On Wednesday the 20th of December, 1693.
“His character was exceeding good; he suttled for the camp both at home and abroad; he never was punished neither at home nor abroad, to my knowledge; he is in the same regiment with me, but not in the same battalion; he went a volunteer into another, when the volunteers went abroad, and he was of very great service to us abroad; he has a family, and has endeavoured hard to bring them up.”
- William Chamberlayne, Theft > grand larceny, 5th April 1758.
“He had before told me, that he was a native of Hampshire, but of a French descent, as he believed; was under 24 years of age; that his father was a gentleman; but both his parents were dead. He was enter’d a volunteer on board the Fougueux man-of-war, when eight years of age, at 17s. 6d. a month, and walk’d the quarterdeck; he was afterwards midshipman aboard the Bristol, three years; then in the Antigua sloop, two years and upwards; then in the Nassau, six months; in which he returned from the West-Indies, and was paid off at Chatham.”
- THE ORDINARY of NEWGATE’S ACCOUNT of the Behaviour, Confession, and Dying Words OF FIVE MALEFACTORS, VIZ.- Ordinary’s Account, 20th April 1761.
If you change the terminology to ‘volunteering‘, it shifts it slightly to more recent usage. Though it is still predominantly military (with the peaks correlating with the major wars cited above), it does accentuate the sharp post-war increase.
Volunteering
Comparing terminology the word volunteering has been overtaken by the use of the phrase ‘community service‘ in the late 1970s. It’s interesting that the origin of the use of the phrase ‘community service’ [red line below] seems to be at the time of the First World War.
It seems to suggest that community service has been a powerful bridge between the military and civilian forms of engagement. So while volunteering as a concept is firmly rooted in a military context, community service increasingly common usage also has it’s first tender shoots in a military context.
What then happens with the Second World War is that there’s a lag between ‘volunteering’ usage and ‘community service’ usage- from which usage of ‘community service’ as a term grows and grows- eventually outstripping ‘volunteering’ today.
Volunteering – Community Service
With connected concepts there are also insights. For example, with the phrase ‘civil society‘ you get two peaks. One at the beginning of the 1800s when it was associated more with the emergence of a new non-militarised society. At this time, civil society was a term used in political argument, spurred on by Jean-Jacques Rousseau amongst others. But it’s striking how the post-modern version of the concept has rocketed since the early 1980s.
Civil Society
Macro-level terminology is changing the language of how we explain the meaning of volunteering. In particular, with the growth of the web, the term ‘community’ has been used more and more. In the last few years, the word ‘community’ has started to appear more in published literature than the word ‘society’ [blue]- a word that emerged suddenly at the beginning of the 19th century in relation. Perhaps this is because of the links between the concepts of society and state, that the looser construct of the ‘community’ fits better in an online world where hard divisions between social groupings along state lines are disappearing.
Society – Community
Other concepts that are often associated with volunteering, such as ‘donations’ and ‘alms’ give a more complex sense of the change in language usage. Though less, ‘donations’ has tracked ‘alms’ since the 1700s.
Only recently, really since the beginning of the 1970s has the word ‘donations’ [blue line] been used more than the word ‘alms’. Amongst other things, it suggests how much of the terminology around volunteering has historically been heavily influenced by religious concepts.
Donations – Alms
Rights – Duties
Gap between rights [blue] and duties [red] is opening up, particularly in the post-war period. It seems the trend has been to define rights, rather than discern duties. It’s interesting in relation to the debate around volunteering as a right, or as a duty to others.
Volunteer – Amateur
The idea of the amateur [red line] was popular during the Second World War, then has steadily declined. 1970s feel significant which is when the idea of volunteerism overtook amateurism.
Volunteer Management (1950-2008)
Almost as a postscript- volunteer management isn’t really mentioned before 1965, becomes stronger in the 1990s and then has rocketed in the last couple of years [graph above has zero smoothing].
Spanish: voluntariado – voluntarios – voluntario
In Spanish there’s the same issue with the military connotations of the word ‘voluntario’ (volunteer) or ‘voluntarios’ [red line]. In this case of Spanish literature, the graph demonstrates the focus on the battles in the emerging independence of Latin America in the 19th century. The idea of the ‘voluntariado’ is unheard of until very recently- a concept that is used almost exclusively in the context of social action rather military action.
French: bénévolat – volontaires – volontariat
In French, the word “volontaire” and “volontaires” (red line) remains strong in the language- closely associated with the military. The word ‘volontaire’ is also used to describe actions that are voluntary (as in the general sense of it being ‘of free will’). A way to cut out this usage and stick to just the noun ‘volontaire’ is to search under the plural.
In French, the term “benevolat” [blue line] (graph below) from the latin for ‘good will’, has been used only fairly recently to describe volunteering in the context of social action or social benefit. “Benevolat” is a term that enters the literature in about 1975- perhaps this is a little like the concept of ‘Ehrenamt’ in German. “Benevolat” and “Ehrenamt” are roughly translated as volunteering.
What’s really interesting though, is how terms like ‘benevolat’ have been retrospectively applied. A search on Google by timeline (which organises content by the time period it’s concerned with- rather than date of publication) shows writers have used the term ‘benevolat’ to describe all kinds of volunteering and other activity right back as far as 1860.
“Benevole” which has become a term to denote volunteers- those who participate in “benevolat” activity. It shows again the uptick in usage of this term from 1975.
German: Ehrenamtliche – Freiwilligenarbeit – Ehrenamt – Freiwillige
In German, the way the volunteering is described and changing is fascinating. Words like “Ehrenamtliche”, “Freiwilligenarbeit” and “Ehrenamt” have been increasingly used to describe volunteering- more than “Freiwillige” [yellow line above] which has a more military links, particularly between 1930s and 1940s.
Though uses like “freiwilliges soziales Jahr” mean Freiwillige is the more generic term of choice to describe volunteering. What’s particularly striking is how the more modern concept of ‘Ehrenamt’ [green line] has increased and is almost on a par with the more traditional term “Freiwillige” [yellow line].
Anyway, will leave it at that- have a go yourself and share what you find. Cheers.
PS: for endless fun check out the ngrams tumblr blog
In the cuckoo’s nest
Oct 23rd
We’re used to asking how the web has brought about new kinds of volunteering, yet rarely ponder how the spirit of volunteering brought about the web in the first place.
The web, and more specifically the social web, has to be one of volunteerism’s greatest achievements in its recent history.
Yet this achievement stands largely unrecognised.
There’s little acknowledgement within society as a whole of the volunteer-powered engine driving the development of the social web.
But perhaps more surprisingly, there’s even less affirmation of this accomplishment from the voluntary sector itself.
Instead, the creation and growth of the social web is more commonly characterised as the work of technology enthusiasts or amateurs, rather than of volunteerism.
As a result, those in volunteerism up to this point have mainly viewed the development of the web in terms of transferring traditional volunteering tasks and activities online with the aim of extending reach, efficiency and scale.
But this is just a fraction of the real significance of the social web for those involved in volunteering.
While the social web provides a new medium for the development of volunteering, it is also shifting and changing how people understand the notion of volunteering.
The social web is driven, not just by advances in new technology, but by ideas, principles and values about how we relate together and cooperate with one another.
It is these principles and values, that form the basis of an deep connection between volunteering and the social web.
There is, however, a twist in this story.
After years of nurturing the social web, volunteering is waking up to the veritable cuckoo in its nest.
The social web experiment amounts to a profound and ongoing reinterpretation of the ideas, principles and values of volunteering. It’s an ad hoc process that’s increasingly rippling out beyond the social web and challenging the volunteering consensus.
The challenge to the volunteering consensus presented by this growth in the social web comes at a time when the consensus about volunteerism is increasingly fragmented.
- There’s a widening gap between notions of formal and informal volunteering
- There’s a tendency to disassociate forms of volunteering that take place outside the traditional context of the charity
- There’s a profound disconnect between the giving of time (intangible goods) and the giving of material donations (tangible goods)
The bottom line is that we need to fundamentally rethink volunteering in the age of the social web.
At its core, volunteering provides us with a powerful way to bring communities together and create connections across society.
New technology can enable us to do this in new and exciting ways.
Now we need a new theoretical framework for volunteering that enables us to catch up with this new reality. One that takes on board the influence of the social web on volunteering’s ideas, values and principles, and begins to rebuild the volunteering consensus.
Clarity of purpose
Oct 17th
I gave a short talk this week at the Expert Volunteer Summit organised by the Career Development Group (CDG). It got me thinking about some of the analysis we need to do, prior to involving volunteers in the delivery of an already existing service- particularly if those services are online.
The experience that’s helped to shape my thinking on this, is setting up the peer advisor programme where we trained young people to help respond to relationships questions on YouthNet‘s online support service askTheSite. Over more than five years, we’ve trained almost 400 people to get involved and help us deliver the askTheSite service.
It’s important to be clear that by involving volunteers, the volunteers’ needs have to be considered in their own right. The delivery of the programme can not simply put the needs of the volunteers to one side, and focus on the needs of their beneficiaries.
The reason for making this separation between the needs of the volunteers and the beneficiaries of the service comes down to the importance of understanding motivation – both as a volunteer manager and as a service deliverer.
We must be clear about the motivation of the service deliverer (usually the organisation) to meet the needs of the beneficiaries. To do this, we must understand the needs of the beneficiaries.
But we must be equally clear about the complex intrinsic personal motivations of the volunteers to get involved and help provide the service. To do this, we must understand the needs of the volunteers.
Ends and Means
Often the involvement of volunteers in delivering services is viewed in fairly mechanistic terms: viewing volunteers simply as a means to an end. However, volunteering is also an end in itself (over and above the products and services it delivers). A programme that views volunteers simply as a means to an end, is very probably not realising the full potential that volunteers can bring to their service delivery programme.
Volunteers may be a means to amazing ends, but their true value goes beyond the help they deliver to the service’s users. The value of volunteering includes all the impacts the volunteering has on the volunteers themselves, the organisation they’re a part of and the wider community (see IVR’s impact assessment toolkit for example).
Given this multiplicity of impacts of volunteering means one of the key challenges of volunteer management in service delivery is balancing the needs of volunteers and the needs of beneficiaries.
Volunteering begins with a clear call to action
To engage volunteers, a clear call to action is vital. Whether this call involves a single task or a fully fledged role, there needs to be a clarity of purpose on the part of the volunteer involver. In other words, the reasons or motivations for involving volunteers in service delivery need to be clear and palpable.
If the volunteer managers are clear what this fundamental reason is: the easier it is to communicate to the volunteers what they need to do, and how it meets the needs of the beneficiaries.
The web has tended to offer that clarity by reducing volunteering to its constituent tasks. For example, participation on Wikipedia can be as a fully fledged Wikipedian curating content or as a one-off editor. The striking thing about Wikipedia’s clarity is that it can measure involvement in terms of the usefulness of the respective task to beneficiaries (such as correcting a typo or adding a sentence to an already existing article) way before you ever reach Wikipedian status.
Web-based calls to action often, initially, play down the need for commitment, and play up the belief in the network effect. As a result of the power of networks, you can believe in the meaningfulness of your individual act of kindness online, even without much evidence of it’s impact. As an online volunteer, you’re often a step back from the beneficiaries of the service or product you’re helping to provide.
For example, peer advisors on askTheSite only have contact with the service’s beneficiaries at a distance, simply because of the anonymity the service very deliberately offers to its users. An advisor won’t have any contact with the user, other than through the question the user asks. And almost certainly, will never get any direct feedback from the user about what they thought of the question, due to this level of confidentiality afforded to users.
The smaller the task offered up as the call to action, such as with online crowdsourcing or microvolunteering, the more we begin to rely on this “means to an end” logic about the value of volunteering. The more menial or repetitive the task, the harder it becomes for a volunteer to see the opportunity as a form of personal development that satisfies their inner human needs.
The value of these smaller tasks carried out online by separate individuals distributed across a network, becomes tied to how it provides a socially beneficial service or product that responds to the needs of others. The needs of the volunteers that this kind of volunteering can meet over the longer term are severely reduced.
Volunteers don’t need to have direct access to the evidence of how their volunteering helps the identified beneficiaries (although this never hurts). But they do need a narrative upon which they can hang their own personal motivations for volunteering.
Realising the clear purpose
A clear purpose for volunteering (particularly online) is reinforced by:
- Straightforward pathways into the volunteering opportunity, from the entry points such as recruitment (web can simplify these pathways) through to the training for each volunteer as they learn the ropes of service delivery (elearning is transforming training possibilities for online volunteers)
- Structured flexibility – there has to be enough flexibility to the role so that each volunteer can make the opportunity their own, but enough structure so that the volunteers’ contributions are in sync with each other (web can make volunteering more flexible: when and where it takes place) – an example is flexible shifts and places of work
- Abundant support – volunteers need support is they are to deliver a service sustainably whether that’s from their peers, skilled mentors, auxiliary services (such as administration) or getting feedback from service users (web can help provide support networks for volunteers)
However, a clear purpose for involving volunteers and understanding the organisation’s motivation for involving volunteers counts for nothing, if organisations ignore what motivates the volunteers to get involved in the first place.
Understanding motivation to volunteer
There’s a huge wealth of research into why volunteers volunteer. I’ve gone into some of this research in a previous post. Many topline findings point to the fact that volunteers are often primarily motivated by the idea of helping others. This makes intuitive sense. However, to assume that volunteers get involved in service delivery only because they want to help the beneficiaries, is simplistic in the extreme. Below this primary motivation to help, is a complex interplay between all kinds of personally specific factors.
Clary et al [1] have famously categorised these motivational factors for volunteering.
What’s important, though, is how central understanding volunteering motivation is to good volunteer management. It comes back to understanding the needs of your volunteers, not just your beneficiaries.
It’s telling that research into what motivates us to work at all, can be boiled down to extrinsic and intrinsic motivational factors. Extrinsic factors are the typical carrots and sticks (like paying incentives or threatening disciplinary action)- the sledgehammers that managers of paid employees have relied on in the past.
Writers such as Dan Pink and Bruno Frey, make the point that managers are much more effective in motivating their employees if they can tap into the intrinsic motivators, those things within us that can drive us to be productive and achieve great things in our work. Such intrinsic motivators might be ambitions, dreams or even our simple desire to learn and improve at what we do.
An insight volunteer managers have always understood
This insight is nothing new to volunteer managers. Those who engage with volunteers have never had the chance to resort to the same extrinsic motivators with volunteers, such as offer financial incentives or threaten volunteers with the sack. As a result, any volunteer manager worth their salt, builds their volunteering programme with an eye to what it is that motivates their volunteers to engage and deliver services.
By the way, it’s for this reason that internships promising work, placements enforced by schools and explicit gifts incentivising volunteering are all controversial. They all suggest extrinsic motivations can play a substantial part in volunteering.
With online volunteering, extrinsic motivations is even further out of the picture.
As a result, it’s even more crucial that a volunteer working remotely should been driven by their own set of inner motivations. For example, the distance and the so-called online disinhibition effect can numb the emotional cost of walking away from the commitment or make it harder to block out competing demands on a volunteer’s time that may be physically more immediate to them than remote beneficiaries, tasks or duties undertaken.
This online ‘psychological’ distance can make it harder to establish the clarity needed to ensure that there’s a clear alignment between what the volunteer wants out of their volunteering experience and the purpose of the volunteering. There is always room for confusion and misinterpretation to occur, unless the online communication between volunteer manager and volunteer is carefully and shrewdly managed.
Ultimate success
Ultimately, the success of volunteering programmes lives and dies by this understanding of the motivations and needs in play when volunteers are involved in delivering services.
This means the volunteer manager (and their organisation) understanding why they are involving volunteers, but more crucially it means the volunteer manager understanding why volunteers get involved in the volunteering programme.
This understanding must be rendered explicit and renewed regularly by the volunteer manager, as all too often it is left at the level of implicit understanding which can become confused, misunderstood or altered over the lifetime of the volunteering programme.
The web while presenting many challenges in this respect, also presents us with new ways to understand and reconcile our motivations as volunteer managers with those of our volunteers, for the benefit of those that together we aim serve.
Notes
1. Clary, E., Snyder, M., Ridge, R., Copeland, J., Stukas, A., Haugen, J., Miene, P. (1998), ‘Understanding and assessing the motivations of volunteers: a functional approach’, Journal of Personality and Social Psychology, 7 (6), pages 1516– 0.
Engagement and support
Oct 9th
Today I presented some of the thinking we’ve been doing in the Engagement and Support team at YouthNet. We’ve been thinking about mapping all the online services YouthNet delivers and how we engage with and support young people in this delivery process.
Three observations struck home when we listed all the different activities we coordinate as a team.
Online services and 24/7 expectations
First, it struck us that our online services are increasingly a 24/7 consideration. It was ever thus. Though in recent years the always on nature of the net has meant that our services have increasingly extended beyond the more traditional opening hours for advice and support services. This obviously comes with its pressures and responsibilities. However, it’s clear that part of working with the web is that the usual working hours just have to give a little if activities and service we offer are really to be as accessible as possible for the young people we hope to reach.
Spectrum from private to public
Second observation we made was that online services are based on many different forms of contact that sit on a range between the traditional boundaries between the public and the private. To use the terminology of danah boyd, our services have developed based on these emerging “mediated publics” (PDF) 1 [see notes]. It’s worth considering how privacy is now increasingly mediated as well. In other words, it’s not enough to simply opt-out of social networks to guard your privacy, as others may take the situation into their own hands.
If the web’s power is it’s ability to facilitate social contact, we recognise that the technology also comes with constraints that limit or mediate support and advice that young people can access. A number of our online spaces have given young people the opportunity to share experiences and opinions with others in different mediated publics or communities. However, equally many of our services, such as askTheSite, provide ways for young people to guard their privacy in these mediated online environments. From creating bespoke social networks when discussing sensitive issues, through to providing systems that don’t make registration and sign-in prerequisites to accessing confidential online services.
Participation through to volunteering
Third point that leapt out was that we’re increasingly covering a widening spectrum of engagement: from simple acts of participation such as filling in an online survey, through to structured volunteering opportunities that can lead to many years of commitment. With the growing social web, and rising expectations for flexibility, we’re developing more and more varied opportunities that sit at different points on this scale of participation. From the one off to the more committed opportunity, from the intense to the less demanding; the variety of possible opportunities for engagement is increasing.
Why facilitate these particular activities and services?
We believe that the web is particularly good at fomenting peer support. We’ve witnessed increasing interest in the potential for peer support in providing information and advice services from funders, partners and other stakeholders. The experience of the social web is that it’s good at creating connections between people who’re affected by a particular issue or with a common concern.
Group forming around issues
Social media and increasing searchability has meant that groups can form and coallesce around issue rather than gravitating to high profiles brands or campaigns that have traditionally led on issues and information services set up to tackle them. In particular, many of the most high profile brands or campaigns were not always set up to involve young people as well as they could. Today social media, whether it’s a Facebook group, a forum or even just one individuals blog, can serve as putting people affected by a common issue in contact with each other.
Valuing personal experience
Mediated connections through social media can provide young people with a degree of anonymity that can shield those from the worst excesses of stigmatisation and help overcome the stifling social pressure that leads young people remain silent about the big issues in their lives. Being able to mediate how you share your inner most thoughts and fears, as you can on the web, can give people the distance they need. It means those affected by an issue can reevaluate a harrowing experience as they overcome knowledge that can be used to support their peers.
We know that one of the key motivations for why young people engage and participate with us at YouthNet is to do with how much the opportunities we offer, give young people the chance of learning and personal development. Anecdotally, our volunteers tell us that their reasons for volunteering are linked with how it helps them attain career ambitions. YouthNet’s Do-it Satisfaction Surveys and other volunteering research back this up, pointing to gaining or improving their skills as motivations for 16-25 year olds for giving time.
Engaging leads to transformation
The benefit for YouthNet as an organisation of engaging fully with the beneficiaries of its services, is the potential transformational impact it can have back on YouthNet itself. There’s a tendency for any organisation to preserve services which it’s familiar with. For sure, transformation can be scary for any organisation. It requires the organisation to ask itself serious questions that go to the heart of it’s own capacity to deliver. Stick with what you know is the safer option, but it’s not always clear that services that don’t adapt continue to meet the needs of the people they’re intending to. Needs can change, so organisations need to as well. If an organisation is genuinely engaging with it’s beneficiaries and supporters, it’s got a much better chance of responding to these needs.
Extending impact
We know that if we involve volunteers in the work of YouthNet, they can explain the benefits of these online services a million times better, whether it’s to their peers or to a minister in the government. Volunteers supporting YouthNet as Ambassadors for Lifetracks have demonstrated that the impact we hope to make is inexorably extended by the involvement of those we aim to reach.
Identifying emerging needs
The web has some enormous advantages in reaching many young people who might not know or feel comfortable approaching information or advice services in other ways. Increasingly youth information services are developing online outreach as part of the strategy to ensure those most in need know how to get the support they need. We know that often many young people see the web as a place to get factual information, however increasingly, many are turning to the web to ask for personal and bespoke support or indeed offering the personal support to others.
But where new technology is concerned, commercial operators are in the business of predicting and shaping our needs of the future. When Steve Jobs launched the iPad many questioned the demand for such a tablet-like device, yet now as sales grow it’s increasingly perceived as signalling a need in the future. As access and usage of the web increases to over 73% across Europe for 16-24 year olds, reliance on online services is increasing.
How many young people feel they rely on their mobile phone today? To keep in step with this changing landscape of technological-based needs we have as digital citizens, we need to engage and listen to what our audience and supporters are saying about their needs. We need to actively consult and we need to be able to interpret and understand the information we get back, if we’re to take advantage of the distinctive reach that online services can have.
Further information
Links to the activities and online services cited above:
- Expert chat
- Discussion boards – TheSite.org
- Group chat
- Ranters
- Polls
- Lifetracks community
- Public archive Q&A
- askTheSite
- Help in a crisis
- Volunteer management
- Promoting surveys
- Need an answer – Lifetracks
- User panels (online focus groups with restricted access)
- Local advice finder
- Do-it bloggers
- Photographers
- Lifetracks volunteer programme
- Lifetracks ambassadors (project group members)
- Accreditation
- Lifetracks project group – Ning (application required)
- Liasing with partners (e.g. partners on askTheSite)
- Group training sessions at YouthNet (e.g. peer advisor training)
- Leaders (application required)
Notes
1- boyd, danah. “Why Youth Social Network Sites: The Role of Networked Publics in Teenage Social Life.” Youth, Identity, and Digital Media. Edited by David Buckingham. The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning. Cambridge, MA: The MIT Press, 2008. 119–142. doi: 10.1162/dmal.9780262524834.119























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